SPEAKER_00
You're at like 175,000 followers or something, right? I'm LinkedIn. Yeah, yeah, yeah, yeah. How long have you been doing it?
SPEAKER_01
Bro, so I was at 30K followers the beginning of this year,
SPEAKER_00
and then I fucking... Hey, I'm Cody Schneider. Welcome to the In The Pit podcast.
Today, my guest is Andy Newborn from Tapleo and his new company, Distribute.so. Andy is gonna teach us how to grow LinkedIn accounts. Like, it's ridiculous.
So he's gonna give his whole playbook, step-by-step, how he does this. We're also gonna venture into some of the other gross stuff that he's seen work. This episode is brought to you by Swell AI.
Swell AI is a content repurposing tool for marketers and creators that allows them to take audio and video and turn it into any other piece of content that they can imagine. You can make blog posts, you can make clips, you can make social media posts, you can write newsletters. The list goes on.
Go to SwellAI.com to sign up for free. All right, let's get started with today's show.
SPEAKER_01
Dude, I kinda like start showing you my process, and then we'll fucking go from there.
SPEAKER_00
Yeah, man, I think that's great. And even just like, my goal with this is just kind of like download the tactics that you've seen work. I'm trying to figure it out as a channel.
I mean, basically everything I've seen is like, and published once or twice a day, and then go connect with a ton of people that have already interacted or engaged with a post that's within there. Post, yeah. Cause it's like, if they're engaging with others, they're probably gonna engage with your stuff is kind of my strategy, but I'd love to hear your breakdown of what you've seen work, especially, I mean, you guys have so much knowledge with the product you're selling.
SPEAKER_01
Yeah, well, yeah, I've built like multiple businesses on this thing. So I'll tell you kind of like, I'll give you the lowdown. The first thing that's like, the biggest thing is you need to get people to like and comment your posts, like friends, right? Like in the first 90 minutes, like it's that thing that like still rings true.
Like besides the good content and all that shit, you and I kind of write somewhere on Twitter, where like, I just fucking write a bunch of tweets and I try and see which ones gain traction. And then I take those and I'm like, what do I double down on? Like I'll probably do 20, I'll just fuck, I have a tweet hunter open and I just put a shit ton in there, dude. I have it open all the time.
And I'm just like staying in front of people, like that's it. So literally same strategy, find what works and then do the same thing. I don't focus on formatting.
I don't do shit. That's how I found you. I'm like, oh, this guy we tweet very similar.
Yeah, I'm like, yeah, okay. This is cool. I don't do fucking threads.
Like I don't do any of that, you know? Yeah.
SPEAKER_00
I always try to think like, how do I make content that is native to the platform? And that's how Twitter always felt is like, it's just like, you know, almost a stream of consciousness. Like raw materials, right? And then like LinkedIn, my experience is like a little bit more polished. You're still trying to be concise.
I'm seeing that. Like these long posts, maybe two years ago they worked, but more and more it's like, almost like that broach read kind of thread boy, whatever, you know, it's like, where it's like line by line type of thing, but.
SPEAKER_01
It is, dude. Yeah. So the big, exactly it. So the big components are one, get someone to like comment posts, right? So let's, you could send me yours, just send it to me.
Send me the link after you post. I do this with like 50 people, bro. So. Love it.
SPEAKER_00
Do you have telegram? Or like, how do you structure it? Is this like your homies or?
SPEAKER_01
It's my homies, like, dude, any group texts don't ever join those because they never fucking work.
SPEAKER_00
It's like people you actually know that you're already connected with.
SPEAKER_01
Yeah. And so we all work in telegram. Nice. So telegram is the move. So I don't know if you have telegram.
SPEAKER_00
Yeah, yeah, yeah, I have telegram and then signal it for some.
SPEAKER_01
Oh, okay. So get, so get me on telegram. I'll get you on telegram.
We'll like comment your shit. And then because I have my VA. So I write the post in the morning.
So I'll tell you what I do. Do your morning posts, like your one hitter post, right? Like I always at least do one hit trying like good post a day and that's in the morning.
SPEAKER_01
And then I get the link to it. I remove the UTM parameter and then I send it to my VA via what she's on WhatsApp. Then she takes the link and she fucking goes through every person on my list and send it to them one on one.
And then when they send theirs back, we like and comment there. It also helps cause you get on their shit in front of people commenting is big on LinkedIn. So like, so that's my system.
And that's dude, that's it's the best system.
SPEAKER_00
Yeah, yeah, yeah. That's the system. I mean, scale.
I mean, you're at like 175,000 followers or something, right on LinkedIn. Yeah, yeah, yeah. How long have you been doing it? But what's the timeline for it?
SPEAKER_01
Bro, so I was at 30K followers the beginning of this year. And then I fucking, yeah, I did this system, bro. And then, yeah, and then I do.
So let's get to the content now. Yeah, it's fucking crazy. So what worked is carousels that I would write on Twitter.
I would write, I would do threads on Twitter, but not to get likes on Twitter. Just to get the carousel, right? And then it would be the carousel. And then I would do, I take the hook from the carousel, put it in the headline text, right? Yep.
And then what you do is then post it, give it to friends, like in comments. However, now what's happening there, LinkedIn is kind of what people are starting to do is one image instead of a carousel, cause I think carousels are getting saturated on LinkedIn just cause we like, I used to be called the carousel guy, right? Cause I kind of like, now everyone's doing carousels. Not that I was happy about being, I was just like, this is what works.
SPEAKER_00
I was like, yeah, I'm the carousel guy.
SPEAKER_01
But people are like, you always do carousel, like, bro, cause that's how you grow. Like, of course. So I would write shit on Twitter, just the thread just to get something good.
And then bro, I would take it, put it on there. And then dude, I had like 20 that I would just recycle through. Right? Like, yeah, I wouldn't do, it wasn't all new content.
I would just fucking recycle. I'd literally go down the list and be like, oh, I had 20, let's start back at one. Right? So there's that.
SPEAKER_00
Yeah, which is a trick. That was the point for the content if you're doing every business day as an example.
SPEAKER_01
Yeah, exactly. So there's that. And then dude, what I did is, so then the next thing, what's working now though is like, one, it's still carousels or one core image, like a tweet image with one heavy, like one heavy hitter statement, right? Like, let me show you the one today.
My brand, as you know, is like liquid deathy, like fucking day the dad with dog. Yeah, yeah, sick. So like, dude, this one actually blew up today, which is kind of crazy.
Like, let's see, that's my boy. So look, 1500 likes dude already. Yeah, this is stupid.
Bro, look at this, look at this. Oh, I should like this.
SPEAKER_00
Getting a million impressions organically a month on LinkedIn right now, that's insane.
SPEAKER_01
Yeah, dude, it's kind of crazy. Look at this, 121 just on this one. So look, I live in Mexico, so there's fucking donkeys everywhere in Baja.
So like, stop calling, I just changed the text here. See like, it's a heavy hitting statement with these donkeys. And then I just did this.
SPEAKER_00
I'm gonna find a hook that's controversial that you actually have an opinion on that type of thing. Yeah, yeah, yeah.
SPEAKER_01
Yeah, and then you do that. And then bro, the thing is, is like, so I treat this as top of funnel just to give views, right? Like that's all I'm treating it as.
SPEAKER_00
I'm trying to get introductions and that drives, I mean, that's a lot of Twitter, right? Like it's the same thing.
SPEAKER_01
Yeah, same, that's all I found you, right? Same shit, like, and then so there, bro, and then what I do is I'll put like, I have this LinkedIn program where I like teach beginner creators and shit, right? Like it's like a cohort based course. Yep. So I have that and I put it as like a thing here and I get traffic and shit from this, right? So anyways, but one heavy hitter, controversial statement or something that's like, you know, fuck bad bosses or you know, don't say fuck, but like stuff like that.
SPEAKER_00
Yeah, that same.
SPEAKER_01
Find those statements and then use those, put a heavy image or a carousel if you have one. Yeah. And then bro, like look at this shit, it's crazy. So that's literally like the thing.
Now, so we built Taplio, what you could do is like, go to someone's profile, go get Taplio, we built this, right?
SPEAKER_00
Yeah, yeah, yeah, yeah. That was your previous company, right? You sold that?
SPEAKER_01
Yeah, we sold that one and then now we're working on
SPEAKER_00
distributed SO.
SPEAKER_01
Yeah, distributed SO. So then dude, what I'm doing is like, if you use the Taplio extension bro, this is like, this is like a twin X, we built twin X. So you could see the top posts from every account.
Insane. So go look at, yeah dude. So like go look it, it's all just finding those one, it's the heavy hitter statements.
Yeah. Like this dude is actually a guy I look at. Let me see, I kind of bookmarked this shit, hold on.
This guy, he knows the trick because where's he at? Where's he at? Where's he at? Where's he at? This guy's crushing it with video actually. So I'll show you this, this guy I'm trying to kind of emulate right now with video. Yeah, yes.
There you are, look, I saved you bro. Right, there you go. How'd you do on this one actually?
SPEAKER_00
It's fine man, but like from a reach standpoint, chilling, it's just I'm small, right? Like I think they'll, I only have like 2,700 followers and I need to do what you said, like comment first 90 for all of them.
SPEAKER_01
Yeah. And bro, like look at this guy. So I'm actually studying this guy right now.
So like I'm gonna do some similar shit, but same thing instead of the one statement on a photo, he puts it on the top, right? Yeah. Right, and then he's kind of doing this like thing here and boot, look at it.
SPEAKER_00
So it's a video with the statement and then below is that video and maybe a clip of him basically talking about that idea or whatever that like that. Yep, so it's all about like. That's the podcast play then, right? It's like, okay, I pulled the hooks from a podcast, make a one-liner statement that makes them stop the scrolling and that's at the top of that video.
Yeah, yeah, okay.
SPEAKER_01
Yep, same shit, same shit. And then here, oh, hold on a second, let's go. It was one of those.
But dude, the beauty of LinkedIn, bro, is you don't even need to have a shit ton of followers, bro. Okay. It's Twitter's still its algorithm, the new one from LinkedIn, I believe. And what they're all doing now is the follower accounts don't matter, bro.
Yeah, yeah, yeah, it's just for you page content basically. It's all for you, bro, it's all for you. Like, so don't even think I tell people this, you don't, bro, you can go viral with fucking 2000 followers.
You just need to hit the right topic and get people to like it. That's it. So this guy, bro, he crushes it and he has a ghostwriter for sure.
I don't know who it is yet, but- Chris Donnelly. 32 life hacks I wish I knew at 22. This shit, you know, look, takes the hook, same shit, but then the carousel.
SPEAKER_00
That's a carousel with the hook and then he's just, yep.
SPEAKER_01
And then these topics, I'll tell you, I can without looking, he's gonna-
SPEAKER_00
You can do the carousels like because that creates an engagement and they're measuring the virality of the post based on the engagement from the user. Is that what you're kind of seeing in the LinkedIn algorithm or like- Yeah, they're looking at like click through the carousel. Like that's like an engagement on the post.
We think this is an engaging post. We're gonna distribute it further for their-
SPEAKER_01
Yeah, that is my guess. Yeah, yeah. So like, so yeah, I would say that's kind of the, that's the move, right? And so like, look at this fucking dude.
He's like, hold on, let's see. I don't know him personally. Yeah, yeah, yeah.
But like life hacks, seven brutal truths. It's like Twitter two years ago, right? Like life, that's literally what it is. 15 soft skills that will accelerate your career, right? Like dude, he even uses the same light comment thing.
Like these fake like things like-
SPEAKER_00
Yeah, he has social proof in the carousel. Yeah.
SPEAKER_01
Like nine brutal truths. He's used this one like fucking look within a couple of days, he used the same thing and just changed the number. Okay. Yeah. So like I use this guy because I'm like, okay, like don't work so hard. Yeah, yeah, yeah.
I'm like, when I'm doing new shit, five addictions to become, you know, here are five house, it's Twitter shit from two years ago. Yeah, totally. And very top of funnel type shit, right? Like, like, like wide net, not super niche, right? Yeah, yeah, yeah.
SPEAKER_00
So you aren't focusing on like your product category then. It's just like, I'm just trying to go viral, which creates more inbound. Yeah.
SPEAKER_01
So this is where we get it. Then I do an afternoon post. So I mixed up the morning posts where sometimes I do like a product video.
Like let's just go look at my shit. So like, and some stuff doesn't get that many likes and that's okay. Cause I'm just like, okay, that didn't work, right? Yeah, yeah, yeah.
So like, but dude, this one got me 2000 emails. But this, here, look, did the same thing with a different donkey, 100 likes, but put questions. Yeah, right.
Contents the best way to create demand. This one got me 2000 emails, bro. Like download, this is in distribute, this product.
It's that I fucking literally have GPT. Yeah. So this one, see 24 likes, nine comments, right? I kind of tested this little thing here. Yep, yep, yep, yep.
Yep, the style. Oh, here you go. Give me two minutes.
Here's my carousel. 69 likes, not that many, right? But like 10,000 views, whatever. Total. This one, not that many, but these are posts I'm not trying to get likes. This one got a thousand, right?
SPEAKER_00
I mean, it's got 200,000 impressions on there.
SPEAKER_01
Yeah, here's the one image too. I fucked around. I did the mom here, whatever, steal my follow-up email template, 300 likes.
Bro, I posted, hi, steal my follow-up template. Guys. Oh, dude, I don't even know why I put hi. That's weird.
I didn't mean to do that. What the fuck? That's interesting. Anyways, it works.
So I just put a template and then I said, here it is right here in its industry. So my goal is I'm pushing people to distribute account? Yeah, totally. Because when they get there, they can duplicate it into their account and that makes them create an account.
It creates a viral loop. Yeah, yeah. So that's what I'm trying to do there.
Amazing. So anyways, bro, like...
SPEAKER_00
No, this is so valuable, Andy, thank you, man.
SPEAKER_01
Dude, yeah. So my trick here, my thing here is don't ram at the wheel, bro. That's the story.
SPEAKER_00
Yeah, yeah, it's like all content. You just remix it. Hey, question for you on Twitter.
Are you seeing a decrease in organic impressions? Like my dailies dropped crazy. And yeah, I mean, my whole policy. Oh, yeah.
Did that happen like a week ago? I feel like an algorithm change happened, but...
SPEAKER_01
Yeah, it did. Honestly, I don't pay attention to Twitter though. I'm like LinkedIn, right? Like LinkedIn is nothing.
SPEAKER_00
Yeah. I feel like that's probably your target customer more too, right? It's like, you know, it's sales professionals and they're all on LinkedIn all day.
SPEAKER_01
Yeah, exactly, yeah. But Money Twitter, they could build lead magnets with distribute too, you know? So it's kind of like... I need to figure out how to hack it. I might just do run some paid like on Twitter ads because like the CPM on them is super crazy right now.
I just don't know how real the numbers are because like I've seen crazy numbers.
SPEAKER_00
No, I'm seeing the same thing where I'm like this can't like... Yeah, but then...
SPEAKER_01
Yeah, it doesn't seem real. I'm like, huh? For sure. So yeah, dude.
So like I'm... Yeah, so that I'm not sure about. I couldn't tell you a difference.
SPEAKER_00
I'm just... No worries, no worries. I was just curious if you'd seen anything because it's more just getting a pulse on all this.
I've seen video go way further lately and I know they're pushing for... So I'm gonna start experimenting with video a lot on Twitter, I'll let you know once I figure out like I get data back. But I have a feeling that that just like based off of all of the product features they're releasing, like I feel like they're trying to turn it into a video platform is like.
.. And so they're pushing that type of content is what I'm guessing.
SPEAKER_01
Dude, I'm feeling the same thing. Yeah, that's what I hear from all the gurus, right? Like my buddies, they're like, yeah, video. So I'm probably gonna start doing video too.
I'm not sure if I should do like the video where there's like a bunch of B-roll and shit or is it just like...
SPEAKER_00
Man, I would drop right into a hook and then make it look like you're on a podcast even if you're not, like have a mic up.
SPEAKER_01
Yeah, yeah. I'm not even kidding. I'm not even kidding.
Exactly, exactly.
SPEAKER_00
Because then people are like, oh, where's the longer version of this? And they like go deep into your profile. Like it's just a tactic I've seen working which is ridiculous.
SPEAKER_01
Oh, dude, I'm just gonna go fucking ham on that shit.
SPEAKER_00
Exactly. I'm gonna read my tweets and just expand them. Like sit on a couch, like that whole style, right? Where it's like you're sitting on a couch and people are like, no one looks like you're on like a physical podcast show.
SPEAKER_01
But... Dude, I'm gonna set up my living room like that right now. I'm just gonna go ham today on that and just be like, yo, fucking let's do it.
I love it, man. Yeah, I'm just gonna read my tweets and then expand on them too. Dude, 100%.
SPEAKER_00
The most viral ones just read them. Like that's such a good idea, honestly, actually.
SPEAKER_01
I think I'm gonna do that, bro. I'm just gonna, yeah, look at your... That's a great idea. ...quimics, look at your top ones and just read that shit. 100%.
SPEAKER_00
I'm looking at Twitter more and more is like that's the sandbox. It's like, okay, cool. Like this is the only platform where I can use a ton of volume.
And then the banger is you take those and you repurpose them to other platforms. Like what you're talking about with the LinkedIn thing and doing like basically the whatever. And then also it's like, okay, cool.
I take what you just said. I take my most banger tweets and then I expand on those in a video format and then have my team basically chop them up into all these different like social clips.
SPEAKER_01
Dude, that's it, bro. That's it. And so, dude, oh, there's a S.
.. Actually, this guy is using Distribute. He's an SCL guru.
Where is this shit? Hold on. You should look at this for Draft Horse. Cool. Because... Let me show you... Hold on. Let me show you.
Hold on, I'm trying to find... Because he does a bunch of... All his posts are around SEO. And they're fucking crushing.
So you should like steal his shit.
SPEAKER_00
Share that with me and I'll start riffing off of it.
SPEAKER_01
Yeah, yeah, you could rip off of this. And he's actually a cool dude. I can intro you to.
.. Cool, cool, cool.
SPEAKER_00
Yeah, love me to anybody. Anybody doing anything that's interesting. So...
SPEAKER_01
Yeah, yeah. That's why we're here. Yeah, exactly, dude.
Let me see. I'm trying to... Where is he, bro? I'm looking through my... I always bookmark people that I'm like, oh, these are good examples. I just always bookmark them.
Because then LinkedIn is good at feeding you stuff that kind of similar to what you bookmark. Totally. So I always bookmark good shit.
Because then I'm like, oh, I'll get more good shit. Because it's... Yeah, it's just a for you feed, basically. Totally.
He's not coming up, dude. And I'm spacing on his name. Once he comes up, I'll just text it over to you.
SPEAKER_02
Yeah, no stress, man. That's perfect.
SPEAKER_01
Yeah, and I'll just text it over to you. But yeah, dude, good format. The formatting on LinkedIn, bro, the broetry shit is huge.
Okay, cool. So I'm gonna be honest with you. I have some posts saving a notion, doc.
Of good form, literally I copy and pasted the text. And I'll throw it into chat, GPT, and I'll say, here's what I collect an expert calculator. Here's the topic I wanna write about.
SPEAKER_00
But put it in the format template that I want. Yeah.
SPEAKER_01
Yes, use this and bro, worse, like fucking magic.
SPEAKER_01
So formatting is the quick choppy use of white space, buckets of bullets with like little arrows for certain emphasis on things. Yeah, yeah. That's like quick choppy, right? One sentence per paragraph.
That's what does really fucking well on LinkedIn, the broetry. So take your topic, put it in that format. Yeah. So we'd obviously chat with you to, it fucking will expand on what you say in the same time, pretty well.
SPEAKER_00
I have something for you. So loom does transcriptions now. So if you have like an idea that you're trying to get out really quickly, you could take that format, take the transcription from loom.
So it's like, imagine you talk about XYZ topic and then you're like, oh, yo, take this transcription and put it into this format style. And basically like write a post, right? That's just like, I brain dump an idea in an audio format and then drop that in.
SPEAKER_01
Oh yeah. Dude, just take your art existing video, bro.
SPEAKER_00
Yeah. Exactly, exactly. So anyways, just talk to the story.
SPEAKER_01
Yeah, that's good. Dude, okay, there's that. The other thing, dude, question I have for you.
I think we go fucking ham on YouTube here. What are you using for? Are you focusing on like the description of the video? Are you doing like a certain tactic there for like SEO purposes?
SPEAKER_00
What do you use? All we've seen that matters is the thumbnail, the title of the video, and then have they interacted with your channel in the past. Those are like the factors of are you gonna get shown and get distribution? So like what, and this is just off the data I've seen from friends doing this. I'm not even like that deep in this yet.
This is like one of the things that I'm experimenting with now. But the data they've shown me is basically like, have like a clickable thumbnail that's like, you know.
SPEAKER_01
Mr. Beast style or some shit. Yeah, exactly.
SPEAKER_00
Like you're the one with the donkey. Like that, imagine that, but translated into YouTube format.
SPEAKER_00
Some type of title that's like, again, like it's gonna get them to click. And then what they're doing is they're just straight up running ads to other channels that are similar to the content that they have on their channel. Yeah, they're just putting like bumper ads in front of them basically.
And what that does is like, imagine somebody searches something related to your brand. Like how do I, how to make a white paper or whatever, right? And then it's just you, like you come up as an ad, but you're talking about like how to make a white paper and like, or like, you know, do it better or whatever. And what they see is that people will end up watching like four minutes of that video before they realize it's an ad.
But they're engaging with that profile technically. And so the next time they come into YouTube, right? So imagine it's like two hours later, three hours later, they're gonna get served a video from your back catalog because you consume that video that they serve you. So they're almost like using paid as a way to game the engagement of the entire channel because the trust exists within the channel.
How I've heard people describe it, and I think they're correct is like, how a site has domain authority, your channel has domain authority, right? So as the channel gets trust, as your website gets trust, you can start to like get more proliferation for everything that you do because of that like over arc. It basically falls under that same umbrella, if that makes sense.
SPEAKER_01
Nice, okay. Well, dude, okay. So this is something, so on Instagram, I got to like 7K pretty quick, but I'll tell you how.
So this guy I know. Thank you. Oh yeah, something dude.
So I would just boost every post. Yeah. But what my buddy Ben Meir has like a million followers on Instagram, bro. Like some somehow, what's the AMA, no the MMA guy, Connor McGregor followed him.
Like bro, so anyways, I was like, what'd you do? He's like, bro, boost every post once a day, just like LinkedIn, boost it 10 bucks over two days, right? And he goes, target 18 plus India. And I go, what? And he goes, it's gonna show you get likes and then find your winners and then boost the winners to the US and spend 20 on those. After you've boosted and seen which ones work the best in India and then he goes, you get follow, and he's like, India's like the fucking rock, bro.
He goes, they love to like shit, do all that. So you get a follower boost initially. And then basically then you run and then you kind of mix in the US and then the US starts to get your shit.
And I'm like, interesting. And so I tried it and I'm like, bro, US people are like, oh, I've been seeing your Instagram. I'm like, dude, it fucking works.
It fucking works. And so am I gonna do that forever? No, but what I'm thinking of doing is just to get that social proof number of followers that are real people and real likes on your shit. So you're not buying fake shit.
It's still real people. Yep. Right? And so you get that social proof kind of aspect. They go to your profile, oh shit, 8,000.
This person's like a real legit person. 100%. And then, yeah, so I've been doing that for like two months, bro, and I'm like 7K. And then like, it's great.
I just go look at the data, how much is India? At this point, I don't really give a fuck because they're liking everything I do. So, and then I'm kind of like, okay, so maybe this will screw me in the end.
SPEAKER_00
Even if you just get a foothold, like get the 10K with India followers and then go back to the US, because what I found is like, once you're past that 10K mark on an IG profile, it's like a way stronger likelihood that somebody will come and follow. Like your conversion from impression to profile view to follower is higher when you're basically like, you have that social proof that other people are following you, if that makes sense. Yeah, yeah.
SPEAKER_01
So I think I'm gonna do it till 10K is my goal.
SPEAKER_00
I got something for you. So on a similar vein, it's still paid, but you do Instagram only ads. You take your most viral content.
SPEAKER_00
And then you run them in perpetuity though, to like, you could do the whole US as your target audience, or maybe it's your more niche, like business or online business or whatever. Yeah. And then the call to action in the description of the posts is follow me at whatever your handle is for more content like this. So this is how I grew my buddy, like this is how I made my buddy famous.
He's in the, he's a country music artist. His name's Colby Aco.
SPEAKER_01
You're doing music people?
SPEAKER_00
That's fucking tough dude. So we literally, like all we did was like his songs, he's playing these fucking things. Yeah. Then it's like, follow me at Colby Aco for more content like this.
SPEAKER_00
Okay. That's all that's in the description. That's all that's in the description.
It's just whatever the content post is, and then just has that call to action. I've even put that same call to action, like on the actual video and seeing better results as well. So they're like looking at the content, right?
SPEAKER_02
But how this- No shit, okay.
SPEAKER_00
For him, we target anybody that's in a country music artist, like interest group. Yeah. Like it's served this like, it looks like a kid playing in his bedroom in all reality. I mean, he's like signed to Sony Nashville now, right?
SPEAKER_00
Oh, is he really? Yes. So he's got like 1.5 million like monthly's on Spotify.
Like he's like, we've been doing this for like the last three years, right? Okay. Yeah. So I think his Instagram is only like 60K or something around there. But for him, like what this turns into, we were like, when we were getting followers at like 30 cents a piece right now.
Yeah. Okay. And all I'm looking at is like, and what we did is we took all of the most bangers, we ran them against each other. I do an engagement only campaign targeting only Instagram, only Instagram devices, right? So like that category.
Yeah. And then, so we're serving the Instagram ad with the call to action to follow him. That at handle in the description is hyperlinks.
So they click it and it takes them right to the profile, right? So it's like, it's like if you were going to, like you're not even taking them off platform. So what we see is like, we're basically comparing the engagement rate across. So imagine I do 20 ads, which everyone has the cheapest engagement rate.
We then take that and we put all the ad spend there. And then it's basically just a funnel, right? So it's like 20% of the people that we get in front of or whatever, like they go and view the profile. And then 20% of that actually follow us.
And then we can work those numbers back where it's like, okay, cool, we pay 30 cents per follower. We want to get them to, you know, 100K by the end of the year. This is how much we have to spend.
And that's what it, like that's the whole process. So I did this when I was at a previous company and we got them to a, like it was venture funded, right? So we got to 100K followers in four months, just entirely doing this. And we basically-
SPEAKER_01
No shit, okay. So engagement campaign first on your most, on your biggest hitter, as you already know it's going to get more engagement. Then do you stop, do you stop, do you keep running the engagement campaign?
SPEAKER_00
On them is like, you could change them if you, like every three months or like every month, like depending like- Yeah. We have ones that have been running for two years. Okay, good.
SPEAKER_01
They're still providing value. Yeah. Okay. And there's still, so run that. And then after you get some engagement or right at the same time, also run the more profile views or fucking follower campaign.
And then in the description, follow this person. Okay, good.
SPEAKER_00
So what we saw too is that, like again, that funnel, right? It's like we introduced them to the profile, they come into the profile they didn't follow. But like, we just saw like a massive spike in organic compression start to happen. So our theory with this is that you viewed this profile, you maybe you looked at some of the content and you watched like a couple of videos.
And then suddenly you're on the explore feed two hours later and stuff from his back catalog surfaces up into your explore feed, right? And his reels in particular, we see this where like reels will go viral later on. And like this is basically how we think, like we think that's the whole flow of this whole thing. But straight up like it made his career entirely off of that.
Like all of his streams and all like all that shit. Like the audience that we built is entirely off of that that single strategy. So.
SPEAKER_01
Wow. Well, dude, because you know what I'm thinking of how to, so my products very notion like like distribute. Yeah. They crushed it using like, you've seen those notion fucking videos on like video, on TikTok and Instagram. How I organize my day or how I do this.
So I'm trying to think of how to use this shit for that. So I'm like, okay, let me create, right. Let me create some notion like shit where you're like, here's how I create a lead magnet.
So I can get leads and you know, getting leads is like a big thing right now, right? Like people. Totally. And then in a go here, you do, you know, the video gets, I'm thinking of running engagement on that.
And then fucking pushing that out. Then to the US and Canada, I'm gonna run engagement India too. So it looks like it has a lot.
Love it. And then, and it's cheaper. And then I'll push the US and Canada for more like conversions to get them to the page.
That's what I'm thinking of doing. I love it. And the part part now is I need to find the content to make.
So have you found a place of higher influencers that will make good shit like this?
SPEAKER_00
I hired this like 17 year old and that, like, he's like in high school and he's doing stuff for us right now. And it's like, I'll injure you if you want, but he straight up like, I'm having him do stuff for draft tours. I haven't even looked at the data in the last couple of days.
Like, so I don't know how it's doing. And we're like probably 15 days into this, but he basically does like those type of hooky TikToks that are like this, you know, for, it was just for draft course, but it's like, you know, this AI content writer will write a hundred blogs for you in five minutes. And then he's like, yeah, here.
And then it's, you know, that's the shit I want. 100% if you want an intro, happy to send it over. It's like totally worth it from a price standpoint.
And it's, I mean, I don't even see, just happens in the background and he's doing it. You know what I mean?
SPEAKER_01
Yeah, we love that. How'd you find this kid?
SPEAKER_00
Did you just see him on Twitter? I was like, you know, he worked in the, he, he's done e-com stuff for forever. And I feel like he's like, probably came from a drop shipping world is what it feels like. Yeah. But he DM me on Twitter and he's like, yo, I want to get into B2B SaaS. Like I want to expand my kind of like agency thing.
He has like nine people that work under him. And he's basically, they, all those people work in the e-com space. It's like a creator, like a creator for hire is like the only way I know how to describe it.
Yeah. And I felt like who's like running the agency is like starting to do these like SaaS businesses because he wants, like that's where he wants to go longterm. Cause he thinks that's like, you know, where the money is and I totally agree.
So I was like, yeah, let's do this. So he's basically looking for like companies that he can do case studies with. And that's how I got into it to him.
And I mean, he's doing a, a post per day. And I mean, right now it's early, right? But across all the channels, we're doing TikTok, Instagram reels and YouTube shorts. And we get about 500 views probably for each of them.
And at least the last time I looked, so that's like 1500 a day. And then that's whatever, you know, 45 miles in a month. But it's like, it's month, you know, it's day 14, right? So as these channels grow, it's going to be, you know, great.
Yeah.
SPEAKER_01
Dude, how much you pay him? How much you pay him for one video? 1500. For a month? For one video a day? Okay. This is legit.
SPEAKER_01
Across all the channels. And if he knows what he's doing, that's fucking worth it. Dude, like, dude, okay.
SPEAKER_00
Yeah, happy to intro you. He'd be stoked for the intro.
SPEAKER_01
Yeah, if you can intro me and then I'll just have him. You probably had to teach him the product a little bit.
SPEAKER_00
And then like... Yeah, yeah, I just kind of gave him a brain dump of like, here's the core, here's the, you know, here's the benefit, like here's the problem, here's how we solve it, you know, here's the benefit. Here's the things we've been seeing work in like other spaces, like these topics.
And then he basically like, like he just riffs off that. And like his whole, he's kind of ours where it's like, I publish a bunch of stuff, what's the best performers? We come back and we remix that and then it just creates that flywheel.
SPEAKER_01
Okay, so he kind of, he knows what he's kind of doing.
SPEAKER_00
For sure. Okay, cool. Like guidance-wise, like it's like, it's hands off.
Like I'm like, yo, here's the product. Yeah, so, and it just like, it runs in the back. The part of it too that we've seen is like, oh, like, once that go viral, we're like, okay, well, why did it go viral? Like maybe that's a talking point.
And then we'll take those and we can just put those in the ads as well, right?
SPEAKER_01
Yeah, dude, that's what I'm thinking, finding the winners and then fucking the organic ones. Yeah. And like then running paid fucking a shit ton
SPEAKER_00
of pay to get it. It's so good too. Like some of them, like, you know, he's got this mic and he like comes in from the side and he's like, this AI app is gonna change your life.
You know, like, like that.
SPEAKER_01
Yeah, dude. This is sick, bro. Okay, this is sick.
Dude, okay, okay. So, so dude, dude, I need to get yourself because I feel like we can jam on that. Yeah, yeah, yeah, yeah.
Okay. And then if you can give me an intro, that'd be sick. I'm gonna hire him.
Fuck it. We're gonna do it. And then we'll get him.
And I'll just tell him to go, go bro, go look at Notion and then modify it for us, which is adding conversions on top. And then because he, he can look at what's already hitting for Notion and I'll just get that shit, right? Like don't reinvent the wheel, bro. Like, yeah, yeah.
So find a similar product, fucking Notion, whatever. Notion is the best at this product thing, dude. Oh, 100%.
100%.
SPEAKER_00
They're so good. They're so aesthetic, like design stuff that lasts two years or whatever.
SPEAKER_01
Yeah. And I was listening to a podcast because I'm trying to go a community where people start creating templates and distribute, but it's more sales oriented shit. Like here's a lead magnet played, you can copy.
Like it will be more lead.
SPEAKER_00
Are you letting people sell those so like creators could have side income? Is that the play longterm?
SPEAKER_01
That's the play longterm. Yes. So that's the play longterm that I'm trying to do, right? So I really want to get in this creator mix and get them from, you know, get the people on the socials that are creators that are creating. I need more people creating shit to build that ecosystem.
SPEAKER_00
Can I just drop this as a podcast? I've been like so many times.
SPEAKER_01
I know, dude. Yes, fuck it. Why not?
SPEAKER_00
Do it. I just wanted to make sure that I'll do that. I'll send it to you.
We'll make some clips for you too and chop them up for your social.
SPEAKER_01
Yeah, dude, let's do it. I had some potting out there, but it's just, I don't think I said anything naughty, so we're good.
SPEAKER_00
No, no, no. Yeah. If there is anything we can always, you know, whatever. But I think most of it is pretty, you know, it's high level stuff, so it should be.
SPEAKER_01
Yeah, it's very well. Yeah, we can do it. So yeah, we'd love to do it.
Hell yeah. Trying to think what else, man. I think we can jam on this stuff all day.
Cool.
SPEAKER_00
Yeah, I'll do your cell and then like, as I'm learning stuff, I'll just pass it on to, because that's a big thing of this, right? Is just like, how about other people that are in the pit? So.
SPEAKER_01
Yeah, in the people in the arena, per se, right?
SPEAKER_00
Exactly, exactly.
SPEAKER_01
In the arena, dude. Yeah, and then, dude, hit me up, LinkedIn. Start sending me like, you know.
SPEAKER_00
Yeah, yeah, yeah, yeah.
SPEAKER_01
I will. And it's not an engagement pod. I think it was get a bad rap.
SPEAKER_00
No, no, no, no, no.
SPEAKER_01
This is how you, this is just what works.
SPEAKER_00
Yeah, for sure. It's like people, it's like actual people too, that you end up like, no, I don't know. It just makes way more sense.
I used, like, I experimented with LEM pod forever ago, and it was just like garbage. The only way I saw it work was then, when it was all the people from your company commenting on each other's shit.
SPEAKER_01
Yeah, oh, interesting.
SPEAKER_00
But like when it was like Rando's, it just, honestly, it nuked my impression reach. And so I quit doing it, is what I ended up having happen. But it's just kind of an interesting takeaway.
SPEAKER_01
I never, I was always scared to, I'm always scared to use. I've never used an automation thing, because I'm always scared. Totally.
SPEAKER_00
I can do LinkedIn. I was just like, whatever, let's just try it. Yeah. But we ended up doing it for a company, and they had like 10 people that were at the company, and all we did was like, they could only interact with the other people at the company. And that like, I mean, it proliferated it really, really far because it was like, oh, they're connected.
They work at the same company. They're like liking and commenting on the stuff that their coworkers are posting. Yeah, yeah.
Which created a viral loop really effectively.
SPEAKER_01
Interesting, dude. Okay, that's interesting. Well, dude, that's freaking cool.
Holy crap, dude. So I love this stuff. Next thing I wanna ask you too.
Yeah, yeah, yeah. So you have the podcast product, right? Yeah, yeah, yeah. Like summarizes podcasts and all that.
So interesting, cause I've got some, I'm starting my pod. Nice. And I've got, dude, I've got like, Jason Limpkin's coming on, Noah Kagan's coming on. Nice. We'll get you on. Like we've got some heavy hitters.
So I'm like, what I'm thinking of doing is I already have a newsletter of like 15,000 people. It's all go to market people. So what I'm thinking of doing is I'm gonna send, once I have an episode out, I'm just gonna send out that episode.
And it looks like your product does the show notes and everything. And I just wanna, I wanna,
SPEAKER_00
I'll write that email for you too. So. That? It'll write that email for you too.
SPEAKER_01
Oh, it will. Okay. Yeah, yeah. Oh, amazing.
So I'll just have my assistant, my VA do that.
SPEAKER_00
And then. I'll upload it into it and it'll write show notes. It'll write social posts.
It'll write email newsletter. Everything. It'll write a long form blog post, everything.
SPEAKER_01
Okay, so we'll do that. And then I'll just, cause I'll get that going. And then next thing is people who are using that, how are those people usually getting like video cuts out of that? Are they all using like, like Opus clip or are they actually doing custom stuff?
SPEAKER_00
Opus is all right. It's okay. That's how I'd kind of describe it.
Yeah. Most of them now are just like offshore team, like or something, like just. Yeah. Basically they put it, the workflow that I like most is like you get the video, you put it into the script and then a descript is just like, you basically have a, you know, a team member like go through and be like, find the most viral hook sections. And then just those out.
And then you pull like 10 to 20 clips from it or whatever. Yeah. That's been the most like, I mean, that's what we do, right? Like with all of this stuff and that kind of that world, like in the podcasting space, we do some client work still for like podcasts. And like that, it's basically that, right? Where it's like, show notes, all the socials, articles, we'll do the clips and then we also will like, okay, I could talk to podcasts all day long.
So we'll just go there. Yeah. Facebook only or Facebook ads to iOS only devices, sending them the podcast episode. It's technically a deep link.
So it opens the podcasting app and then they click play and it's a download.
SPEAKER_01
Oh, but that's why you want the iOS only. Yep.
SPEAKER_00
They can installed on the app. So that's the one that's one facet. The other facet is like name the podcast with the query that you want to show up for.
So like I work with a biotech company. And so we name the podcast like the biotech startups podcast. Right. Okay. When you search biotech or biotech startups, like they come up within the search results within Spotify and Apple. So it's just like podcast SEO imagine like SEO in 2000 and like seven, right? It's like, what is it named? Is it getting downloads? That's those, you know, like if the show notes have the keywords in mind.
That's how you wrote it. If the episodes have those keywords, like it basically shows up, right?
SPEAKER_00
Dude. And then the other component of it is you do, you build, these are great email lists, but we go and we scrape everybody in a target audience and then we build an email list for them. And what that looks like is you, like imagine like, okay, I go and I find every, you know, SDR in the US, right? Yeah.
Yeah. Yeah. We put, you can sequence in 200 of these people per day into mail or like, is like one of them that we use. And then you basically immediately send them email that's like straight up the email is just like podcast, name of the episode.
And it's like the newest episode. Dude, let me just show you, hold on.
SPEAKER_01
Yeah. Yeah. I want to see this. I want to see this.
SPEAKER_00
This is ridiculous. So this is going to be way easier. This is one of the more like the harder logistic things.
So like this is actually what we're doing for a lot of clients right now. It's like basically just handling all the email stuff, everything else. It's like AI can augment it in some way and they can kind of do it internally, but this is the harder piece.
So like we send an email out that's literally this.
SPEAKER_01
Yeah. Oh, okay. Okay. And you made this in your product, right?
SPEAKER_00
Yeah. This read by Swell. This is a link to the Apple podcast URL.
So if I click that, again, it links it right to it. If they're on an iOS device, it's going to drop them right into it. Why we're focusing on iOS is because that's where all the charts get pulled from.
So if I look at like top life sciences.
SPEAKER_00
Podcasts in the US. This website chartable, it's pulling all of its data just from Apple podcast. So it's like client, they're a top 100 life sciences podcast.
And it's there, you know, four months old, right? Yeah.
SPEAKER_00
Okay. So we again, upload 200 per day so that we don't get flagged to spam. Yeah. We're getting 30% open rates. Let me show you some of these campaigns too.
This is a gray list, right?
SPEAKER_01
And is this list to random people or like a list area?
SPEAKER_00
People that have no idea that we exist until we send this email.
SPEAKER_01
Oh, but it's people in the niche. So you're like, In the niche. That know the name, that build know the name.
SPEAKER_00
And so if you're like doing a podcast about, you know, sales or SDR shit and you send it to every SDR, I mean, we're getting 30% open rates, 5% CTRs on these things.
SPEAKER_01
Dude, I'm going to do this because I have some awesome people coming on the pod and just their name in the hook. Yes. Send all the VCs. 100%.
SPEAKER_00
All the dude. 100%. And so what this turns into, like when you look at the subscribers, you can grow these lists at like 4,000 to 5,000 a month. Again, this is like cold.
These people, like this is just, we're scraping from like Apollo, right? Or like anywhere that we can get these target customers, like the people that would be our target customers, wherever we can get their emails, like that's what we're scraping, right? Yeah. And then like, I'll just show you this list. It's ridiculous.
Like for them, it's like, we're five months into this right around there. I think we'll be at like 15,000.
SPEAKER_01
And then you're emailing them from like, you know, you're emailing random people, you're sending them to the pay, how are you getting the, how are you growing the list from there? Yeah.
SPEAKER_00
So every day we import 200 emails.
SPEAKER_00
They go immediately into an automation that sends them our most banger email. So they get immediately introduced. Got it.
Okay. Seven days later, or whenever the next podcast episode goes live, they get the next email that's like the newest episode is live, right? And then suddenly they're in our list and they just live on in continuity. So our strategy with this is I'm like, I'm doing this so again, they're in the biotech space.
So we're like, we're, I have like entire companies that we've scraped in like the Bay Area, right? It's like every employee is on this email list and it's getting a 30% open rate. So it's like, we know word of mouth is happening, right? Like just crazy, like that type of thing.
SPEAKER_01
So. Dude, okay. And then the RANDOS that you're emailing, there is an unsubscribe link.
You're doing that so that they can unsubscribe if they want,
SPEAKER_00
but they're not. They're not. They're not.
Like, let me show you this report. Like this again, 29% opens, 5% CTRs, right? 47 unsubscribes, zero spam complaints. Zero. Wow. This is a cold list that has zero spam complaints. Like, are you kidding me?
SPEAKER_01
Wow. Dude, what's the open rate on this? Like 30%. That's legit too.
And then it clicks, 6% click through. It's insane. It's insane.
And so every pod you just drop it, you drop a link, it goes to Apple and then Apple ranks it higher because people are landing on that page is what you're saying.
SPEAKER_00
Because they're downloading it, right? Like, so the only thing that we've seen be the factor in you ranking within the Apple podcasting app for keywords that you're trying to is downloads. More downloads, more easily, like the more likely you're going to rank. Like it's just like this like flywheel basically.
Wow. Okay.
SPEAKER_01
But it happened to be in the Apple page. Have you tried to Spotify or?
SPEAKER_00
I mean, you want to. There's no way to do it the Spotify, unfortunately. And like, again, because all of these companies are scraping from Apple, that's how you get that proliferation of the like.
Does that make sense?
SPEAKER_01
Yeah. Are you using transistor or like?
SPEAKER_00
Yeah, I use transistor. I just like the founders, so that we just use them. So.
SPEAKER_01
And you just upload it and then,
SPEAKER_00
they do everything, right? They put it. Yeah, they do all the distribution across all of it. And then you just like, yeah.
And basically how you're doing. Yeah. So the whole flow, like it's like riverside, recording riverside. Yeah. Download those files. I make the long form audio file.
That goes into transistor. All those video files, we chop those up into clips. Yeah. Audio file, I put it into something like swell or whatever. And then I repurpose that into like newsletters.
I have it right. Yeah, Twitter threads, whatever. Yeah. And then I have to write an article and then that's basically it, right? So like my friends just started this podcast. So like top marketing podcasts, UK.
So they started this like three months ago. We'll see if they're still here right now, but hold on. Let me find them.
Yeah. So in growth, we trust, right? Wow. Okay. Okay. Top 10 marketing podcasts in the world. Top 10 marketing podcasts in the UK.
It's three months old. All they did was exactly what I just described. Like, Wow.
And it's West Devices podcast SEO and growing an email newsletter. And like, I mean, this is going to be a million dollar, you know, media company for them, probably in like 12 months.
SPEAKER_01
We'll just be able to go sell ads. The big thing is just the ads to the, what creative are you using for that? Are you just saying like, here's a like anything that's worked for you on the creative part? Yeah.
SPEAKER_00
So the format for like the actual episode is I pull out a banger hook. Like I'll do, I'll do this for this one. Right. Like you're,
SPEAKER_01
Oh, you just run the video and the link. Okay. I get it. Yeah.
SPEAKER_00
Yeah. And like the actual audio, that's the podcast is like 15 second banger hook where they just say some crazy shit. Like I just had a guy where he's like, yeah, I'm driving 13,000 clicks organically from Facebook pages right now.
Like every day, you know, that's a great hook.
SPEAKER_01
And he says that on the podcast.
SPEAKER_00
And then he drops right in and then it's like, Hey, welcome to XYZ podcast. I'm your host ABC. Today we're talking to, you know, one, two, three about, you know, XYZ.
Here, like today's episode is sponsored by Distribute SO. Yeah. Distribute, you do blah, blah, blah. All right.
Let's get into today's show. And then you just drop right into it. And then it's just like, you know, just hit, hit, hit, hit right after that.
So.
SPEAKER_01
Boom. Okay. So pods are a great way to do it.
SPEAKER_00
It is so much arbitrage right now. Like it's actually insane. And like, how ever.
SPEAKER_01
I'm starting the pod then. I'm starting the pod.
SPEAKER_00
Okay. The email thing is the only thing that's tricky. Everything else is pretty straightforward.
And it's like, we could jump on a call and set up for 30. I mean, we're, we're, we're doing this right now for like, we grow these lists by four to 5,000 for people for like 200 a month. Like we've got that.
We wrote software to like do this automatically. So if you, that's something that's interesting for you, let us know. Like we could just like, we scrape all the SDRs and then we just get them into this email for you.
Like over the next year. And again, we can add four to 5,000 a month. So in a 12 month period, that's whatever that is 12 times.
SPEAKER_01
Yeah. I've got, why do you, why use mail or light here versus like smart leader instantly? Can you just,
SPEAKER_00
so in, so technically this isn't a cold email. Oh. So this is like an email newsletter, right? What we're just like, because people don't think that podcasts are marketing yet, like they're receptive to getting this type of email.
SPEAKER_00
Interesting. And that's why you see like no spam complaints on a, you know, a technically dirty list.
SPEAKER_01
Yeah. Yeah. Interesting. Okay. It's crazy. Yes.
SPEAKER_00
You can do this with any of them. Like you could do this with MailChimp. You could do this.
Any of these would work. The problem is that because like you can't do a mask, like I can't just dump in 10,000 because then they're going to be like, yo, where'd you get all these emails from? Right. So I get spam flag.
But when you do that 200 per day as an automation and you have open rates that are 30%, you have no spam complaints and you have CTRs that are five. They're like, oh, this is legit. Like this is legit.
Right. And so that's how like getting around kind of these spam flags.
SPEAKER_01
Got it. Got it. Okay. Dude, this is awesome. Okay. Hell yeah. All right.
Next thing now to call five, you probably do too. Yeah. Okay. So I just launched this with a buddy. I'll show you this here.
I'll put it in. Yeah, let me stop sharing. We obviously distribute to my baby, but he runs a company like he does all the big video production for all the big SaaS companies.
Love it, man. He wants a small, he wants a lower ticket item. Yeah. And so we're productizing short form video, right? Like kick ass videos that I'm like, and dude, so he already has a team and he can do like custom themes and all this stuff. So he's like, dude, I'm making videos.
Basically we're partnering and I'm going to like do YouTube, do all the shorts and stuff and I just kind of tag or whatever. So dude, first off, I'm going to grow the pod, get people on the pod, give them shorts that they use to them. How'd you get these made? So I'm trying to figure out how to leverage that to get them to use this service because it's like, what, you know, it's basically five, four to seven grand a month, but unlimited edits, you know, one at a time or whatever.
Like just like toy, but for video. And so I'm thinking this and then I'm also thinking like, okay, how the hell do we get in front of the right people? And I'm like, maybe just start making podcasts and like use them as a sponsor. Dude, all day long.
SPEAKER_00
You could just be like, yeah, today's episode is sponsored by cowboy cuts, like blah, blah, blah, just it's the same thing, right? Same thing. Same thing.
SPEAKER_00
We use them for all our cuts. You seen them on social. Well, that's where they're coming from.
You know, you should figure out that angle. Yeah. I got something for you though. You can scrape every podcast email.
What? It's called podcast index. Index.org.
SPEAKER_01
Oh dude, I'm going to do, and I'll put these in the instantly.
SPEAKER_00
Yep. And they have four, 4.2 million podcasts on here.
They have the websites that the podcast are associated with. So you take all those websites and you drop them into Hunter or whatever.
SPEAKER_01
And suddenly you can do to write the domain or whatever. Yeah.
SPEAKER_00
Exactly. So you have the actual email that's in the RSS feed and the emails that are associated with the website. So this is how we grew swell in the beginning.
Now we're like focusing on different niche or sorry, different like segment of the, like we're really only doing like agencies and networks now. So it's like we're not going after the general podcast or I'm just imagining like cold email that's like, yo, we make clips for you.
SPEAKER_01
Yeah, dude, right? Exactly. Like, hey, we'll make you cliff. Dude, do agencies need people that make them clips? Yes.
SPEAKER_00
All day long, for sure. For sure. Yeah.
SPEAKER_01
Is there a place to target agency owners? Because that's hard to find on like LinkedIn.
SPEAKER_00
It's possible, man. The only ones we've seen, yeah, it's podcasting sucks to be totally honest. Like that's like why we're like doing all these other companies is because it's like, it's just a hard, like they're super price sensitive.
They are like, they kind of feel, they think it's like art, you know?
SPEAKER_00
They like have opinions about it. They're like creatives is what I guess what I'm trying to say. And so it's just a, it's just a hard niche.
With that said, what you can filter by is like, you know, people that are like in these top categories or whatever. And that's why I'd go after like go to like a chartable and be like, okay, like everybody in these top categories, like I'm going to try to basically sell them over the next year or whatever. And then you can go and find all the emails that are associated with them.
Like nudge would be a great example where it's like, I think you can see their website here. Maybe not. Let me see if I can find their website.
It's like Phil. Yeah. Nudge podcast. I'd go and I'd find like, you know, every email that's associated with all of these larger companies, like there's the fucking host.
Oh, yeah. And then just go, you know, pitch all of them basically on these things. Yeah. Yeah. That would be my kind of go to market with something like that. The other side of it too is just like, you could make just like a bunch of social accounts where you're chopping these clips up.
Like imagine, like take the top podcasts of a category and then you make like a, for example, like a My First Million fan page, right? And you make clips for My First Million and they go viral because naturally they will or whatever because they're already a popular podcast, but then have a watermark in the bottom that's like cowboy cuts or some shit like that. Right. Oh, yeah.
SPEAKER_01
There we go. Okay. Dude, yeah.
SPEAKER_00
That's like getting the products that basically work for you on your four you page type stuff. So yeah.
SPEAKER_02
Okay. Dude, what's your cell?
SPEAKER_01
I'm going to text you right now. Hey, cool. I just shot you a text right now.
Maybe.
SPEAKER_01
Hell yeah, Cody. Yeah, dude. Okay. So things here, intro to that kid, if you don't mind. Yeah. Of course. We're going to steal the shit out of this.
And then I figured this one out. I think it would be huge because Notion, I know, used a lot of this. Oh, 100%.
And then dude, so shoot me anything with fucking LinkedIn, dude. And then like, you know the strategy now, right? Like totally. Banger statement or carousel.
Still the first slide needs to be a sick banger. And then sometimes you could just use the hook. Some people do a whole long form against it too.
I think the hook works just fine as long as the carousel's fire. And then send me your link, dude. I'll give you my telegram.
So anytime you post and then what I'll also do is I have a group, LinkedIn master plan thing with all these people trying to grow on LinkedIn. I'll ask whoever the admin is to get you in it. But the goal to get you in it is so you could DM those guys and get a relationship with them to one on one.
That's the goal. Right. So don't fuck around with putting your link in there maybe a couple of times and like their stuff.
SPEAKER_00
No, I'll just I'll just take the list out and then exactly what you said. Like it's better to be in those one-to-one relationships too. Yeah.
SPEAKER_01
Yeah. Yeah. Yeah. Don't fuck around with staying in it because what ends up happening is my VA. Like what I'll do is when I get out of new one, I'll post mine and then just to like become part of the group a little bit.
People see my face, whatever. And then I'll have my VA go like there. So I give them a little, you know, give them a little bit.
But then what you notice is like, if you like, no one else is liking everything. It's just like, it eventually ends up. Unless you directly ask.
Yeah. Yeah. So you just go one-on-one and some people are like, I don't like one-on-one. And I'll just be like, okay, they all come back about a month later and say, actually, you're right.
Let's do one-on-one. I promise you. It's the funniest thing.
I'm like, okay, I'll see you in a month. That's my running joke with them. And they're always there like, you were right.
You were right. And I'm like, I know dude, like I'm telling you, I've been through this a million times. But anyways, so yeah, dude, I got to hop on this call.
SPEAKER_00
But no worries. No worries. I'll talk to you soon, bro.
I'll talk to you soon, bro. We'll talk to you soon. I appreciate your time.
We'll talk to you later.
SPEAKER_01
Okay, bro. Later. Later.