SPEAKER_00
If you're a new jewelry business owner and your first one to two years of business, you are going to love this conversation I had with one of my dear clients about the lessons she's learned in building her jewelry business. And before we dive in, I want to take a moment just to, you know, talk a little bit about what you can do to prepare for 2024 if you really are committed to taking your business seriously in 2024 and accelerating your growth and taking aligned action and really optimizing your time and getting focused. If those are things that are important to you, if you want to hit the ground running in January and actually really build momentum in your business and move your business closer to your goals or surpass your goals potentially in 2024, then the jewelry business academy is the place for you.
You are going to get my eyes on your business every single week and you're going to get my feedback and perspective on all the little elements that you're doing in your business so we can make big tweaks and small tweaks so that you can see a big difference in the growth of your business. So if that feels like something you're excited about, if you're excited to be held accountable, if you are ready to embrace proven strategies that drive growth in your jewelry business, then head to jewelrybusinessacademy.ca to learn more about the program and you can go ahead and book in a call without team and I'll see you on the other side.
My name is Robin Clark and I'm obsessed with all things business and marketing. I'm a jewelry designer who left the corporate world and grew a successful jewelry business and now I help women just like you from around the world do the same. I'm the founder and CEO of the jewelry business academy, the host of the jewelry business academy podcast and I'm here to help you scale your jewelry business to six figures and beyond without burning out.
Through my coaching program and podcast, I help you navigate the challenging seasons of business as well as teach you the secrets to building a sustainable business that makes you feel good. So grab a cup of tea and your notebook, get cozy and let's dive in. Hello and welcome back.
It's so good to have you guys with me today. I am recording in my little studio and it is a very cloudy gloomy day outside but I feel nice and cozy and toasty inside and it's honestly the best. So hope you're having a wonderful day and I'm really looking forward to sharing this episode with you because I had the best conversation with one of my dear clients, Keeley Bolton, who is the founder and designer behind her jewelry brand, moon and dusk.
So Keeley's based in the UK and she's just under two years into business and we had a lovely conversation about the lessons that she's learned in building her jewelry business and her advice for anyone who's on a similar journey to her in the early stages of business. So we talked about so many different topics. We talked about what to do when you're feeling lost and overwhelmed in those early stages of business.
We talk about theory versus implementation and why it's really important to recognize where you're spending your time. Are you spending your time researching and thinking and planning and learning or are you spending your time in actually taking action? We also talk about why your first year of business is always going to be the hardest and Keeley's advice to new business owners on how to best set yourself up for success. We talk about why having a plan is such a game changer.
Her experience of building her confidence and courage in showing up and taking up space and being visible. We talked about detachment in business and why that's so important. Some of the lessons that Keeley's learned along the way as well and really embracing being annoyingly visible.
One of the big things that Keeley's worked through that we talked about is feeling fear in showing up in your business and we talk about feeling that fear and taking action despite the fear and all the wins that Keeley's been able to celebrate because she's done this, because she's shown up, because she's taken action. We also talk about optimizing your time. Keeley is a mom to her little ones and so she has limited time and we talk about how she has been able to really optimize her time and use digital organizing hacks that we teach in the academy to get things done even on days she literally has not a lot of time going on.
We talk about her experience of investing in support, being a part of the academy and how little tweaks to your strategy can have a big impact. So this is a really wonderful episode. I really enjoyed my conversation with Keeley and I hope you guys do too and if you're listening to this, I'd love to hear from you screenshot the episode you're listening to and tag me on Instagram.
It's Robin Clark coaching. I love hearing from you and hearing the lessons and takeaways that you get from all of these episodes. So if you take one minute to do that, I would love to hear from you and see that you're enjoying the episode and then let's dive right in.
Keeley, I'm so happy to have you here today. I've been looking forward to this conversation for a while. I know you're a little bit nervous because you know, we're live at the same time as recording this episode but this is super special because you've been a member of the Dory Business Academy for a couple of weeks now and you know, I know you and your business really well and so I'm excited to share your lessons that you've learned in building your business and getting it to this place that you are and the journey that you've gone through to get to this point.
But before we dive in to the Nitty Gritty, do you want to go ahead and just introduce yourself to our listeners and share a little bit of your background?
SPEAKER_01
Yeah, sure. So I'm Keeley. I have a Dory business where I make silver and gemstone jewelry.
It's called Moon and Dusk. I started my business a couple of years ago and yeah, I was so I was trading for like a maybe like a year or so before I met you Robin. Yeah, and I was in a place where I was just so lost and I'm one of these people that I like to learn all the theory of everything.
So I was doing courses, I was learning the theory behind like every single little thing I could and then it came to just implementing everything. I just didn't know where to go, what to do first and like specifically what needed to happen. So yeah, I was just kind of feeling a bit lost in my business, a bit overwhelmed by everything.
Yeah, it was a hard 12 months like I was trying my best but I felt like I was in your words on the struggle bus.
SPEAKER_00
You know, I'm so glad that you shared that because the first 12 months to 24 months to be honest with you can be like the hardest part of building a business. I honestly think that that first year is just like so, so hard and so tough, especially when you're doing it on your own. And I mean, you know what you're doing, you've done courses, you've done programs, you've got all the information.
And I don't know if it was you but you're kind of reminding me of someone else who said to me, they're like that podcast episode I did about overeducated, underachieving business owners. They're like, that's me because I've done my research. I've done the work.
I know what I need to be doing. I've got all these courses behind me, but it's the implementation part and that is literally the key to success. Like you can know all the information out there that you need to know, but if you can't implement it effectively and consistently, you're not going to get anywhere.
It's why personal trainers do so well because everyone knows if you want to be healthier, you need to move more and you need to eat better. But like, how hard is it to actually do that? It's so hard. Sometimes you need that accountability and that support to like actually help with that implementation part.
So I'm so glad that you shared that because it is tough. So I want to dive a little bit deeper into that, Keely, because I think, you know, for anyone who's in their first three to six months or even 12 months of business, and they're in the same place as you where they've done all this research, they have all this knowledge, but they're struggling to implement. It can really start causing a lot of self doubt.
It can really, like as you said, make you feel like you're on the struggle bus. So when you look back like a year or two, when you were in that season of business, then you were really, really struggling. Like what is one piece of advice you wish somebody had given to you at that stage?
SPEAKER_01
To not try and do everything all at once and to have a plan, I think of what you need to do in what order because I was just spreading myself so thinly. I was like, right, I need to have a website. I need to do markets.
I need to go on email list. Like I knew from just all the theory like, oh, you need to do this and you need to do that. And I was just trying to do it all at the same time, which is great if you have unlimited time and resources.
But if you're one person and you're trying to do everything, it just becomes too overwhelming. And then you get, you just freeze up. I think you don't know what to focus on to get results.
And then you don't get results and anything and you think nothing's working. And then you just become really disillusioned. And so I think the advice I would give to someone is to, you know, just to not focus on all the things to figure out what you need to do.
Take things step by step and work through it. And it doesn't need to be kind of overwhelming. And if you break things down into little chunks, like, you know, exactly when you get up every morning, what you need to do.
That day to take your business forwards and you're not sitting there with like just a huge, great big golf of like blank space that you need to fill. And, you know, you're going to start working through things step by step.
SPEAKER_00
That is such good advice. And, you know, it's funny. I know because my first year of business, I did this.
My time when I spent working in my business in my first year, I do what most first year is do is I sit and I plan. And I think and I brainstorm. And that is like the worst thing you can do.
There's an element of planning and brainstorming and you can do that in two to three hours for a business. It doesn't need to be much longer than that. But a lot of people will spend their first year doing that.
Like it's a lot of theoretical stuff. But knowing like, okay, on a Monday morning when I sit down, here's the key things I need to do and get done and focus on to move my business closer to my goals. It's knowing what those are and then having a plan to get that done, which is so, so crucial, especially you.
I mean, you have little ones at home. You have to be really effective with your time. So, you know, I know obviously you've been in the academy for a couple of weeks now and we're still working together.
We're only just getting started really. And I wanted to bring you on to share like your experience when you're in the very early stages. So we can bring you back on in a couple of months when we've seen a lot of growth and that and evolution in your brand.
So, Keely, I'd love to talk a little bit about your experience of being in the Jory Business Academy. But before we talk about your experience of being in the academy, can you share how you were feeling just before we started working together? What challenges were you facing at that stage in your business when you decided to sign up for the program?
SPEAKER_01
I was just feeling, I think, the best way to describe it is over, over wound. And then although I knew, I kind of, I thought I knew what I needed to do. I couldn't knuckle down on the specifics of it.
So I felt like, like, I know, I know I need to grow Instagram and I know I need to do these things. But I couldn't figure out, like, just because throwing the spaghetti, we're all seeing what sticks. Like, it's just when you haven't got a lot of time, it doesn't really work.
So I felt like I wasn't necessarily being time efficient. And I was just kind of waking up in the morning. And I think I was doing what a lot of people do is I was just thinking, oh, I'm just going to design lots of other stuff.
And then, like, that also all my problems. And, you know, it's not how it works. So, yeah, I think I was focusing my time on the wrong things and kind of knowing that I was doing that, but at the same time not knowing what to do.
So I was kind of a bit confused, but overwhelmed.
SPEAKER_00
Yeah. Yeah, I actually love that you brought that up because I see this a lot. And I think that's kind of especially the designers, they like, oh, if I just pull myself like 90 to 100% into designing and creating, I'm going to be just fine in business.
And what's great about that is they feel productive because they're like, well, look at all these designs I'm doing, look at all this. And when they don't necessarily see the sales they're expecting, they can say like, oh, well, people just don't have good taste or people aren't buying because of the economy or this, this, this. And they can come up with a massive list of reasons why they're in this place where they're feeling kind of stuck.
And it's an easy thing to fall into because a lot of designers get into building their business because they love the design and the making side of it. And I think recognizing that that is a really small portion of building a successful business, at least for your first year or two until you have a team, you know, your first year or two you have to spend a lot of time in the marketing and like driving brand awareness side and driving sales side. So let's talk a little bit like how are you feeling now? You've only been in the Academy for a couple of weeks now.
What's your experience of working with me and being in the Academy been so far?
SPEAKER_01
It's like night and day basically. I feel, I remember when we had our, like our initial strategy call, one to one strategy call. And you asked me, how do you want to feel when you get up in the morning? I just want to wake up and know what I'm going to do and how long it's going to take and be able to get the things done that want to get done.
And it was really funny. I think at Emoji, like literally within a week, I was like, oh my God. I think just this magic bird.
But yeah, I've got that. And the good thing is, is that when, if like a hit or bump in the road and say, I'd implement something or I do something and I'm like, okay, that didn't really have the effect that I thought instead of just kind of hitting a brick wall. We've got the calls that we can dial into.
We've got the Facebook group. So is any kind of problem can get solved like literally in real time, which has been brilliant. So anytime you have a little knock to your confidence, anytime you get a little bit of imposter syndrome because you've, you know, you've maybe designed something and it's not gone down the way you wanted it to, you know, you've got that boost.
You've got, okay, well, it's nothing to do with the design. You just have mentioned it at one time on Instagram story. And so not many people have seen it.
You need to kind of keep going. You know, you've got this just always solutions getting thrown your way for all the problems, which when you're, you know, a person trying to run a business and do everything on your own, like having people find solutions at you. It's just, it's amazing because everyone has a different perspective from you.
Everyone's gone through different challenges. They've maybe come up against the same problem that you've had. And they can say, oh, you know, this worked for me.
So, yeah, since joining, I've just found that I feel a lot more confident in my decisions that I can make. I feel a lot more confident in implementing things. And when I'm kind of coming up with a strategy or when I'm trying something new, and I'm a bit more detached as well from the outcome because I'm like, okay, well, if it doesn't work, you know, I'll figure out why it didn't work.
Or if it does work, then that's great. I can use that knowledge for next time. So, yeah, it's, I feel a lot different having that support.
SPEAKER_00
Amazing. And you know what? I remember you sending me that email like a week or so after our strategy call together. And for anyone who's listening who's like, what are you guys talking about? We do a deep diving strategy call when new members join the academy so we can make sure that we're ready, setting you up for success and we're nailing down those foundations before we even dive into scaling because if we don't have those solid foundations, you don't want to start scaling just yet.
And one of the things we're looking at is like, where do you want to be like 90 days from today? And you sent me an email being like, I'm already feeling that way. I think like within a week, which was incredible. And I love, I love seeing that.
And I think just also seeing how much braver, if you want to say more courageous, you've been in your business knowing that, hey, I have the support system who's there for me. And just seeing like the moves that you're making, it's really incredible. So what would you say has been one of the biggest lessons that you've learned since joining the academy?
SPEAKER_01
Oh, that's a tricky one. I think the biggest lesson is probably when you think that everyone's watching you all the time, basically, so you put out a piece of content or you send out an email and you think that, oh, you know, like everyone's going to see that. You send another email or another post, then, you know, I'm going to be bothering people.
And the reality is that, you know, there's not as many eyes on you as you think there are. So, yeah, I think the biggest lesson I think is just to put myself out there a bit more and realize that, you know, everyone's busy, like not everyone's seeing the content you're putting out there. So I think, yeah, that's that's a big thing that I've learned.
And as well, I would never, ever, ever have gone live on Instagram and people that are watching that know me will just be laughing because even just putting, I don't even go in photos or anything. I never go on FaceTime. Like, I saw my sister-in-law was watching earlier.
And like, she'll know, like, I never go on FaceTime, always put the kids on or like something else. I just, I hate being on video and stuff like that. But even just having, you know, the support from you guys and the courage to go on, like, my own Instagram and put posts of myself up there and, you know, just all of that kind of stuff.
It is all big lessons to learn, but it's just kind of learning to get out there and, you know,
SPEAKER_00
being annoyingly visible. Yeah, being annoyingly visible, yeah. That's what I always say.
If you don't feel like you're being annoying, you're probably not showing up enough because we hold ourselves back so, so much. We're like, oh, well, I think if I do too much here, I'm going to be annoying. And I'm like, you're hardly skimming the surface, unfortunately, with everything that people are consuming.
And, you know, I forgot that you were so nervous about being on camera. Now I remember, like, even just like your first video was like a big, big deal. And you know, like, when my clients come in, you guys get thrown in the deep end, I'm like, you're doing this challenge.
There's like no negotiations. All my clients, as soon as they come in, they get put straight into a challenge. And it's super uncomfortable.
And that's the whole plan. Like, we want to push you outside of your comfort zone and make these things that seem wildly uncomfortable and scary feel so much more normal. And the only way you can do that is just by diving in.
And like, I know, I know even going live is still a little bit nerve wracking for you. But like, in terms of your confidence, how much more comfortable are you starting to feel when it comes to showing up online and like on camera and all of that?
SPEAKER_01
Yeah, like 100%. I mean, I know I'm nervous today. But you don't have to like, say, you're doing a challenge, you need to go on and like do these videos like I am.
I put videos up on my Instagram now, like off my own back, like I choose to do it. I'm not kind of just doing one of the challenges. And the only reason that I was able to do that was because I mean, like we did it in the baby steps.
So, you know, doing the videos and stuff in the Facebook group and then working up to kind of do an Instagram lives and things like that. So it's kind of you're pushing yourself out of your comfort zone that you're doing in baby steps. So you're not kind of like scaring yourself too much.
Yeah. Yeah, like, again, like it's funny because my husband, he'd been telling me for ages, he was like, Oh, you need to like get a picture of you on your website. And you need to do this, you need to do that.
Like, I can't do that. Like I'm too nervous. I would like I'm really good at making excuses for stuff like that.
But even the so after I joined the Academy, I think my first or the first group call was literally like it was that day or the next day. Yeah, remember. And he was like, Oh, come on, come on, the call and I was kind of like, Oh, my God, because I couldn't even do zoom calls like my diploma that I did, we had zoom calls like every other week.
And if I had a question, I didn't ask the question. I was too scared to like talk on the zoom call, even if I had a question about something, I wouldn't, I would just figure it out or I'd message one of the people in my class and ask them what they thought. Yeah, you can even talk on a zoom call and that was with like, what six or seven people that already knew like it was, I was too nervous to do it.
And but yeah, I'm sitting on a live with you now and I'm doing it like it was a choice to be here. So yeah, yeah, it's a huge difference.
SPEAKER_00
Oh, I'm so happy to hear that. And you know what, you're not alone, which is why I put all my new clients on the spot the minute they come on their first group call, I get them talking, because then they're like, Oh, okay, I talked and I asked my question and everything's fine. Because like, we want you to get the most out of the program and you're not going to get the most if you come and you don't ask your questions.
So yeah, thank you for sharing that because I think we'll make others who feel like well I have this like a crazy fear of showing up on zoom and on camera and I'm never going to get over it. And like I have clients all the time who get over it and it's about, you know, building confidence and how do we build confidence we build a stack of undeniable evidence that hey I keep doing these actions, and I'm fine, I'm safe, like nothing bad's happening and I'm feeling more connected to my community and they are seeing the impact of being more visible on my business which kind of leads me into talking a little bit about some wins. Now, I don't know if you remember but you sent me an email a couple of weeks ago about like, I think it was when we were doing the Black Friday launch strategy or something.
And you were talking about like how much your website sessions increased in 30 days it was like, can I share the percentages, you come. Yeah, I think it was like 259% increase in your website sessions. Unique visitors were up 167% traffic from Linktree was up 413% sales were up 2597% average order value up 125% and that was all within 30 days.
SPEAKER_01
Yeah, it was crazy like I went through it wasn't a Black Friday event it was just launching a collection so it wasn't a sale or like a big promotion like that I just did follow the guidance for the launch strategy. I've never done that before like all my launches. I just done maybe like a couple of posts and email and that was it.
And so that was the first time that I'd gone through and felt like I'd done a proper launch and it actually it blew I couldn't believe it I was just sitting there like wow I just rolled out of a couple of things straight away. And then it like I mean that collection has done really well since then as well so yeah, it, that would say it's probably the biggest win I've had in the last few months, but there's all the hundreds of tiny little ones as well that all all add up. So it's nice to have like a big win like that like that was, you know, just kind of cemented a cable, do you know what now I know that this kind of strategy works, then it's just easy you can just copy that for the next time.
And hundreds of little wins along the way like, and growing an email list and you know that's why email marketing launches accessible because you've gone through all those little wins of like growing the email list as you've gone along and so all of it's all these tiny little things
SPEAKER_00
that are just feeding into each other the whole time. I love that you shared that because I think so often especially in your business owners they get fixated on these big wins that they don't notice the little wins they don't celebrate them. And when the big ones don't happen, they're not going to happen if you're not getting through the little wins and milestones, the big ones don't happen on their own.
You do have to be building that momentum. You know, I think the one thing as well that I just want to touch on because you obviously have two little ones at home like you have a lot going on. And I know that a lot of business owners will blame time, the lack of time on like things in their business being like I just don't have the time but you didn't have the time when you went through the study day period.
I remember you saying something like, you know, your kids were at home, you're doing like you did not have time in that study day period.
SPEAKER_01
Yeah, like, yeah, it's the middle of the summer holidays, like it was the craziest, like looking back I was like, okay, what? That was crazy. But yeah, so I joined up in the middle of the summer holidays, so the kids were a school. Usually I would be able to drop them at school and have like a few hours through the day that I could work on the business but I didn't have that in the summer holidays.
They were off and you know, I like to kind of make the most of my time with them and like to do stuff with them. And then referring back to that first strategy call we had, I remember you saying like, okay, there's this program you're going to love, it's an app, it's called Asana, and you go through and then you would like explain to me how to like allocate time to each task that I need to do and just break it down to its bare minimum. And I went through and I just did that and then I would like, so the kids would be in the dinner, I'd be like, right, I need a 10 minute task, what's a 10 minute task? And everything just slotted in and it was a game changer.
And I remember saying to you that I need to like just schedule my entire family into this app because it was insane that and I hate digital stuff like I like organization but I like to have things like written down. And that's the first app I've been able to use where it I've actually successfully been able to kind of like keep on top of stuff. And I mean that was a total game changer.
First of all, seeing or like approaching tasks like I never thought before. Right, that's a 10 minute task. That's a 20 minute task.
That's an hour task that I can break it down into like three 20 minute tasks that I can do like separately from each other. So even just coming at things with that kind of approach. I went from thinking I haven't got time to do anything to sit like okay which one of these things can I choose to do in this next 10 minutes.
And when we came when I came off the strategy call and I had all like the action points of things I was going to work on. I thought at first I'm just going to have to wait until they go back to school to do this. I don't think I'm going to get any of that done.
And within a week and a half I think it was everything. I ticked all the things off all the like changes to my website that I thought I wouldn't have time to do all of the, you know, big changes to my collection stuff like reading things out. I managed to, you know, get through all of the stuff that I needed to.
And it's crazy because that I mean, it wasn't nothing big had to shift to make that change. Like I didn't get time from anywhere. I didn't feel like I was like saying to the kids, oh no, mommy's working, mommy's working.
Just waited for them to like give me five minutes and then got on with a five minute task. So yeah, it was, it was, I was really surprised at how much I managed to achieve in that, you know, initial time period.
SPEAKER_00
I'm so glad that you shared that, Keely, because honestly, I know we definitely going to have people listening who need that reminder that hey, your task will fit into the time that you allow them. And one of the key things people forget about is like being mindful of how much time they're giving to each task. And when you don't assign time, it's like unpacking the dishwasher.
It feels like a 60 minute task in your head. It only takes two minutes to unpack a dishwasher. And then when you break your business down in that same way, you're able to like fit those little nuggets in throughout the day and still spend time with your children and your family and not feel like you're taking your businesses taking away.
So I love that you shared that. I love that we kind of dived into that a little bit. I would love to know what your favorite like part of being in the Academy has been.
SPEAKER_01
Oh, there's loads. I love, I've met some really, really nice people, really, really supportive people as well. So I'm loving the fact that I get to connect with other people that are on a similar journey or that like just have to share the same passion as you because it's always fun meeting other jewellers.
But I think the group calls are my favorite part, like I look forward to the group calls and there's quite often where I'm too busy and I can't dial in because my kids clubs clash with it or whatever. So I watch the replays and I just, I love it. I look forward to it so much.
It's great.
SPEAKER_00
Oh, amazing. I'm so glad to hear that. And I will say I think we have like just the most incredible community.
I know you connected with like a lot of our members. I never dreamed like that I'd have such an incredible community of jewelry business owners like the support you guys give one another, the way you uplift one another. I don't know if it was you.
Somebody was like promoting one of our other jewelry business owners on their Instagram. Yeah, I know I share stuff all the time. I share stuff all the time of like our other designers.
Like people don't see one another as competition, which is so beautiful. It's like a real support system. It's like, it's really special to be honest with you, like really special to see just how all of you guys interact and like become besties and support one another.
So that's incredible. So do you have time to go like a few minutes over? I didn't realize we were at time. It's gone so quickly.
What would you say to somebody who's listening to this? Because we do have people who are maybe where you were in the early stages of your business in your first year and they're on the struggle bus. What would you say to someone who's listening to this? And they know that they need charity and focus and structure and accountability and support in moving their business forward, but they feel anxious about making the investment in themselves and their business.
SPEAKER_01
Yeah, I mean, I was I was in that place like before as well. And even to the point where I'd like kind of joined a different coach because I knew I needed coaching, but I didn't feel ready to invest. So I went with a cheaper option and really, really quickly found that, you know, there was benefit to it, but it wasn't the support that I needed.
So, yeah, I would advise people you can try and find alternatives, but like at the end of the day, if the support you need is, you know, what the Jewelry Business Academy is offering. There's no point waiting because all you're going to do is kind of wear down your confidence a bit more because you're going to be trying really hard and think that you're failing and you're not just like a little tweak that you need to make. And then you've literally got this captive audience of people that are going to like literally tell you not tell you what to do.
But you know what I mean? Like they're going to be able to help you make those little tweaks. And then it's the difference between like one week he could be struggling and literally the next week he could be like off on a roll. So I would definitely, you know, it's an investment as well.
It's not a cost, I would say. So before I was joining up, I was thinking, oh, can you know, the cost of blah, blah, blah, blah, blah. It's not a cost, it's an investment.
And I have to say that I've managed to the money that I'm making through my business has covered the payments for the Jewelry Business Academy every single month. And because of the extra income I've been able to make, I've also been able to pay for rent on a new studio and it's spam business that way. So if you're worried that you can't afford the payments now, that's not where you're going to be in like two weeks, three months if you join up.
Like literally it could be the case if you like doing a launch and like I did like doing the launch and then kind of getting all your numbers up and everything like that. So yeah, don't judge your current situation. That's not where you're going to be in a few weeks if you do join up.
SPEAKER_00
I'm so glad that you shared that, Keely, because I think that's something a lot of people struggle with is like when you've been in a situation for so many months, you're judging your future self and thinking they're going to be in the same situation. And it's not true. And often I love that you shared that it's like some small tweaks because so often with a lot of my clients, it's like these small little tweaks that we're making all over the show, where we're not necessarily adding more to your plate.
We're getting more focus and we're doing things more effectively and we're getting like those right strategies in place. And that makes a big difference quite quickly when you implement it. So it's not always like, oh, it's like this massive, massive thing where you have to change everything.
Sometimes it's just these quick little tweaks to have a significant impact on your sales. And then as you spend more time like implementing, obviously things are going to change even more. But yeah, I forgot that you got yourself a little studio.
That's so exciting. How are you enjoying it so far? It's amazing. Yeah, it's really good.
Oh my gosh, I love that. Is there anything else you wanted to share, Keely?
SPEAKER_01
No, I don't think not off the top of my head. I can't think of anything other than just say thank you so much for, like, for everything. And I'm just so excited to be part of all of this.
And I remember listening to the podcast for so long. And yeah, it's crazy to think that I'm here now. So yeah.
SPEAKER_00
Oh, it's such a pleasure, Keely. I'm so glad that I'm working with you and I'm so excited for you and your business. And I love that you were a podcast listener first.
I think it makes it like kind of full circle when you listen to the podcast for a few months and then you come on. And we're going to bring you back on in a couple of months. We want to hear all the updates, all the growth, all the lessons learned.
And what I do want to do is I saw some people on our live pop some questions. There was a website question. I just want to scroll up and have a look.
So as someone who's working on my website right now, that's really good advice. Thank you. Oh, I'm not sure what that was referring to, but I think that was at the very early stages when you were talking about working on your website and making those updates and kind of breaking them down into kind of task times and all of that.
But this has been so much fun, Keely, for anyone who's been listening and is feeling super inspired and excited by your journey and they want to follow along and support you.
SPEAKER_01
Where can they find you and how can they support you? Okay, I'm always on Instagram. So at moon and dusk. Yeah, so just come say hi.
You'll be able to see behind the scenes and things like that and feel free to DM if you have any questions.
SPEAKER_00
Perfect. Thank you so much. We'll link those all in the show notes so you guys can go connect with Keely on her journey.
But this has been so much fun, Keely. Thanks for joining me and I'm looking forward to bringing you back on in a couple of months to hear all of your updates and all the growth and all the lessons that you've learned. Thank you for listening.
It's been wonderful sharing this time with you. And if you have found this episode to be really uplifting, inspiring, and you're enjoying the Jory Business Academy podcast, it would mean the world to me if you took two minutes to leave us a five star review. On Apple podcasts.
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