SPEAKER_00
Welcome to the Jewelry Business Academy podcast. I'm your host, Robin Clark, and if you're a jewelry business owner looking to break through to the next level, then my courses, coaching programs and podcast are for you. You'll learn how to overcome the biggest challenges in your business and build and scale your business with as much ease and simplicity as possible.
I'm here to inspire you and guide you with weekly episodes with ambitious entrepreneurs, but we chat about everything from marketing, mindset and sales to life as an entrepreneur and more. There will be lots of actionable tips for you to level up your business, your mindset and your life. And let's face it, you can apply all of these strategies to any product-based business.
I'm so glad you're here, let's dive in. Hello and welcome to the show. I'm so excited to have you here today.
So this week I had such a wonderful guest. I chatted to Kim Fitzpatrick, who is the founder of Legacy by Kim. She's also an online health and wellness leadership coach, and she's the co-host of the Fitz Life Unfiltered podcast.
Kim's purpose and mission in this life is to help other people live their best version of their lives and to help them understand that as our lives unfold before us, we are all walking each other home. So we had such an incredibly inspiring conversation, and I rarely think you're going to enjoy this one if you are looking to feel inspired and motivated to show up as the most authentic version of you in your business, then you will love this episode. Kim has an incredibly inspiring story which starts before she was even born, and she shares her story and her mother's story and how it impacted the rest of her life, and inspired her to launch her business legacy by Kim as a way to honor their story together.
Kim has had a 15-year career working in the corporate world, like so many of us, and then she pivoted into entrepreneurship and she walks us through the highs and lows of this transition, the importance of having boundaries and discipline when you make the transition, and she shares a lot of advice for anyone looking to do the same. We talk about burnout and hustle culture and the importance of combining hustle and rest in order to be a more actualized business owner and have longevity as a business. We talk about how when you're chasing your passion and you're chasing your purpose, you are fueled by a very different type of adrenaline, and it's really important to recognize how this is a good type of hustle, and to go with the flow during these chapters in your life.
We also talk about relationships and Kim shares how to make sure that the relationships you want in your life in 10 years time are going to be nurtured as you build your business. We had a really interesting conversation around impact and income, and Kim also shared her strategy with us for tackling her day using her pockets of purpose strategy, which I think everyone listening to this is already going to find valuable. Kim is the queen of building community and has successfully built an incredible community around her, and she shares how she consistently shows up on social media with such a good energy and so authentically, and she also talks us through the process for showing up as yourself and how that will help you build community around your business.
We talk about the importance of human connection and reconnecting to your purpose and how that will impact your life and your business. We also chat about the psychological flexibility that you need as an entrepreneur and the importance of removing rigidity from entrepreneurship, which can be so, so challenging in order to bring that sense of flow into your business. We also chat about her mindset tips to avoid over while and increase your energy throughout the day and so much more.
So I'm really excited to bring you this episode with Kim. She has such an incredible energy and I would love to hear your feedback if you love this episode. So let's jump right in and there is something special for you at the very end of this episode if you listen until the end.
Kim, it is so good to have you on the Jewelry Business Academy podcast today. Thank you so much for joining me.
SPEAKER_01
Thank you for having me. Honestly, I love being guests on podcasts. It's always an honor to be able to get to know other fellow podcasters and also just to be able to share my story and have a really good conversation and dialogue.
So thank you, Robin. I appreciate it.
SPEAKER_00
Yeah, it's such a pleasure. I've been really looking forward to our conversation today and I'm really excited just to have you here and be in your energy for the next hour. I remember meeting you.
We're just chatting about this about two years ago and I've been following you for much longer than that on Instagram and you have such an inspiring story and have a lot going on. You've built a beautiful brand legacy, which I'm really looking forward to learning more about. You're a mindset mentor and you're the co-host of the Fitz Life Unfiltered podcast as well.
So for anyone who doesn't know who you are, do you want to go ahead and introduce yourself to our listeners and just share a little bit more about your story and how you got to where you are today?
SPEAKER_01
Yes, absolutely. Thank you for that. So my name is Kim Fitzpatrick.
I am a mom. I am a human living in this human experience. I like to coin the good old Wayne Dyer who talked a lot about human existence and I just feel like I am a human living a very human experience.
So I am married to Jamie. He's my best friend. He's my business partner and we've been married actually coming up on 15 years together to 20, which is like basically half my life.
I've been with this guy, which is really cool or it's incredible. Either one.
SPEAKER_00
No, that is incredible. Congrats. Yeah.
SPEAKER_01
Thank you. I'm so excited. I'm so excited to be on our vows on our family trip we're going to next week.
So really excited about that. And then I am a dog mom. We rescued Clementine from Help Pause over in St.
Lucia. So we have an island dog who does not like to walk, who does not like to go for walks and needs to be carried everywhere and she's about a 60 pound not lap dog. And it just completed our family so perfectly.
My son Colby is 13. So now becoming a parent of a teenager is very interesting. And I'm sure there will be a lot of listeners that are like, oh yeah, yeah, yeah, here she goes in that stage and phase.
And then our daughter Tessa is 10. So really just love being a mom. I'm an online health and wellness leadership lifestyle coach.
I also run and founded Legacy by Kim, which is a headband company. So that's one and then also like you mentioned the Fitz Life Unfiltered podcast. And really all of my businesses loop all back into one another.
You know, at the end of the day, my, I believe my purpose and my mission in this life is to help other people live their best version. And whether or not that is, you know, a reminder to go drink your water or to go get more sleep or to honor the space that you're in or the fire that you're in depending on the burn that you're getting. And really to help you understand that, you know, as our lives unfold for us, you know, we are all walking each other home and we are all, you know, we're all going to go out of this world one way or another.
So you know, my main goal and I, what I feel my main purpose is to help us all be our best versions as we live out our lives. And that's important to me. What else did I want to say? So my story really started when I was a little girl, when I was actually, before I was even born, my mom, her name is Carol and she was pregnant with her third little girl.
And she, when I was just, I think, I want to say either, you know, 13, 14 weeks ish, you know, like the three, four month mark, she was told that her cancer had come back and that she had to make a decision to abort her daughter or me, abort her third little baby or go for treatment. And you know, I learned later on in life that my dad said, but he said, you know, it was never an option to end your life. It was never an option to not bring you in full term.
My mom was just dead set that that wasn't going to happen. And maybe she had a knowing that my mom wasn't going to make it. Maybe she knew that I was part of her legacy.
But my mom, after I was born in December, she never was able to come out of the hospital. She spent the last 11 months of her life in and out of treatments and in the hospital. She actually did pass away from a cardiac arrest based from complications from cancer and just her body and the healing and the trauma to her body from treatments.
And she passed away on Remembrance Day. Before 11 a.m. when we honor and pause for people that sacrificed their lives for you. And you know, she is a hero to me and she's a warrior to me and a soldier, you know, a foot soldier in this life who had to make a really hard decision.
And I'm so thankful for that. You know, I'm so thankful for that. So that was my first chance, my first second chance at life.
And from that and through that, my dad remarried. And we've got, I've got, so we have five of us. So there's two siblings or three of us from my mom.
And then there's two Tiffany and Michael from Cindy, my dad's second marriage and the mom that raised us helped to raise us. And I will just say that, you know, like of everything that had to unfold for us, you know, I just, I spent my life searching for healing. I spent my life searching for peace.
There was a lot of grief and a lot of anxiety and a lot of PTSD from loss at a young age. And if I'm honest with you, you know, I think that my parents did the very best they can, they could, but there was a lot of love missed from my opinion of what I needed and how I needed to be raised. And you know, I am, you know me, I am bright, I am energetic, I am vivacious.
Oh yes.
SPEAKER_00
And I like have this, yeah, I have this work energy. Such an incredible energy. Like every, every time I see you on social media, when I met you in person, you're the same person.
You have that incredible energy about you.
SPEAKER_01
Oh, I love that so much. And that has been with me since I was little. Like, so I was this like golden retriever, like just puppy energy.
And a lot of that was silenced, right? For a really long time, I was hard to handle. I was a lot to handle because back then you're seen not heard. You're, you're too much.
You're too, too bright. You're too bold. You're not smart enough here.
And that was the narrative that was going through my head. So you know, there were many days where I wished my mom had never died and I would dream of what my life would have looked like if that had never happened. And you know, that's a deep story to be like having on the dialogue.
And you know, so it led me down a few really hard paths that I had to learn quickly. You know, I was either going to be not successful, addicted to something or he'll grow, prosper, and learn how to lead in my own life. And thank goodness I chose the latter.
So I spent majority of my life, I started doing personal development when I was about 18 years of age. And my first, my first real person that helped was Wayne Dyer. And I would just be playing tapes in my neon.
I had this little silver neon with a spoiler and I was like, I am ballin. Like, I don't even think I could afford the payments, but whatever. And I had a little cassette and I'd like listen to Wayne Dyer.
And instead of listening to music, I would listen to personal development. I would listen to, you know, the thought leaders because I needed something more. And I did that, yeah, from about 18 onwards.
And you know, it really, it really helped me. I went into the field of senior living, which I love. I love seniors.
I love helping. I love serving. And I'm so thankful for that 15 year career as a gerontologist, because it's what brought me to starting my entrepreneurial journey in health and wellness.
Right. Like I've always had a passion to serve and to help people live out their best lives. And for so, for 15 years of my life, I was serving the older adults versus serving the world.
Yeah. And that was, that was my pivot. That was my switch.
So, you know, it's been, it's been a journey. And then the last, I would say, end to this story that really does define who I am happened three years ago with Jamie, my husband. And for those of you that I just want to do a bit of a trigger warning with heart attack and cardiac arrest.
So just wanted to preface that on the show just for the listeners that are listening. But my husband had been having really bad chest pains. And you know, we had gone through all the testing and all that stuff and he was cleared.
And then four weeks after he was cleared, he had a full out cardiac arrest upstairs in our family room. He was meant to go pick something up for Tessa and put something in her closet. Thank goodness.
So Tess was waiting for him. And he never came up to her room. So she went downstairs and found her daddy face down by the signs absent.
Obviously she didn't know that, but really scared. He was actively in an arrest at that time. She knew to come get me.
And I was able to give CPR for eight minutes until the paramedics were coming. And honestly, Robin, like in those eight minutes, I negotiated against whoever you believe in, like I was calling out of the mall. Like I was calling them all in.
I was like, I will, I will, I will never doubt myself. I will get rid of all my insecurities. I will never question my life or my purpose.
Like I will work harder. I will like you name it. I like, I will never have an insecurity about my body.
I will be like every single thing that I've probably ever had in my, in my storage, in my brain that could have been something that was negotiable. Negotiable. I put it on the line.
Cause I was like, I'm just going to, I'm just going to put everything out on the line. I was like, Jamie, I'll rub your feet every day. Like I didn't, I haven't kept up that end of the bargain.
You know, like I'll never fight with you again over stupid shit. I'll never fight with you again. Like I won't take you for granted.
And I'm like, pump after pump after pump, just bawling, being like somebody needs to come help me right now. And you know, we're so blessed. Like the paramedic that ran or the firefighter that ran in Josh Klein, you know, I'm using like beautiful, beautiful human and firefighter in Burlington.
And he just hand over hand, took over my hands. And as soon as the rest of them, a medical team got there, they got him back. They shocked him back and saved him.
And then we were right off for surgery and he is a freaking miracle. So the fact that he's a miracle, like we, I don't take that for granted any day, you know, like, so knowing that I was, had my first, second chance when my mom chose me and then realizing that I have my second chance with my husband and our marriage and our children and not being this broken version of myself. Cause I don't think I probably would have ever recovered.
And again, like I say that with the most empathy and respect because there are, there are 94% of the population that do have to figure out how to recover and do have to move on. And that wasn't our story, you know, he's in the 6% of survival and he's in the 1% of survival with no brain damage and we're really, really blessed. And I just, you know, that happened on October 27th of 2019 and five months later we went into a world pandemic where we all suffered.
We all had our own collective world traumas, you know, and I just feel like, you know, this experience of what happened for us changed our lives. And it really reinstated to me how important your health is, how fleeting life is, how important loving your family hard is and to be so grateful and to not sweat that small stuff because it takes a minute before everything changes. And it just changed my entire life and it changed my entire perspective from a perspective, from a point of just needing to be so much more open to being fully present in this life, you know, fully planted.
SPEAKER_00
Yeah, yeah. Wow, that is incredible. I mean, there's so much that I want to touch on from what you've just shared, but I cannot imagine how terrifying that those eight minutes must have been.
And I remember because I was following you guys then when that happened, I remember when you shared after what had sort of happened. I just cannot imagine how terrifying that must have been for you and your family and your husband and everything.
SPEAKER_01
Yeah, he doesn't really remember Robin. He doesn't? No, I mean, he knows the story, but he has no recollection of any pain or anything. Oh, wow.
His memory is completely gone from that from about 12 days, from the 12 days, from like six days before and six days after nothing. Oh, wow. He has no idea.
And I think, I think God universe source keeps it that way. Right? I think they got to protect him because why, you know, why would he want to see himself standing over himself, you know, with tears streaming down the space that, you know, trying to be saved knowing it wasn't his time yet. And he came back, you know, or however that works, you know, so.
That is so true. That is so true.
SPEAKER_00
Yeah, very interrupt, but I'm laughing a bit. I know it's incredible how the human body works in that way as well. And okay, I'm going to go back to the beginning because there's so much that you shared.
And the first thing that you shared was that you're a human and you're living a human experience. And you know, that is such a good reminder because we often forget that we are here for one life. We're not in a dress rehearsal.
We are human. We are here to experience life, to feel life. And it's not some dress rehearsal.
You don't have to do it perfectly. And as business owners as well, we are still human beings above everything else. And I think sometimes it's very easy for business owners to forget that and for people to forget that that you're, you're a human being.
You're here to live your one life as best as you can. So what would your advice be to someone who's listening, who is a business owner, who is in the hustle of getting their business off the ground and that is their focus, family comes second, relationships come second, holidays, all that stuff is put on the back burner till they've made it, which could be five, 10, 15 years down the line. What would your advice be to those listeners?
SPEAKER_01
Oh my gosh. Well, you, you just struck a chord because you know, I'm seven years into my entrepreneurial life journey. And I'm three years into legacy by Kim and it, you know, burnout is really real and hustle culture is very masculine.
It's very much a masculine energy. And I think that there is room for both hustle and rest. And in order to be from my experience, in order to be a more actualized business owner, it is important to put your phone down and go see your daughter or go see your loved ones or have a date night and leave your phone in the car or, you know, like those are things I wish I had somebody to tell me because the messages you get back to while you're in the middle of a dinner with your loved ones can wait 30 minutes.
And I think we forget that in the hustle. We forget that our self-care goes to shit, you know, when we, when we are business owners. So the other thing I would, I would recommend is when we talk about hustle and we talk about rest, you know, rest is also ensuring that you have longevity inside of you.
So I remember the days where, you know, I was running, I've worked full time in my corporate job 50 to 70 hours a week. I had two young children, three and six. I was finishing a degree at the time, which was 10 extra hours a week.
And I was starting an entrepreneurial endeavor, which was an additional two hours a day. That's a lot. It's a lot.
So, but what I would share is that when you're chasing your passion and you're chasing your purpose, you are fueled on a different type of adrenaline. It's different. So I just want to acknowledge that, that adrenaline.
And I want to just say that it's a special kind of thing. If you do think about it, need sleep, breathe it, you're totally normal. It's totally normal.
And knowing that that's totally normal. And then thinking about, you know, when you've made it, this is how, this is what I used to think about when I've made it, right? When I'm making X amount of dollars, when I'm financially free, when I'm, you know, when I'm able to curate my own day, do I want to make sure that the relationships that I want there, seven, 10 years from now are solid enough? Or am I just hoping that they're going to be okay? Because as you hustle, as you do all those things, as you put off that stuff, that those are really, it's really important to me remembering that. I don't believe in balance, but I do believe in a pendulum.
And I believe that there's a pendulum as business owners. So that when the pendulum is swinging, and you are all in on that priority list, that deal, that whatever that is, whatever you need to be doing in your business, when that pendulum swings back and it is your 30 minutes or 45 minutes to move your body, your phone is away from you as far as it can be with no distractions. And then when that pendulum swings back to it being whatever time it is for you to sit down, there are all notifications off.
And you are working in these pockets of magic and pockets of concentration that actually have you feeling more fulfilled, more engaged, more productive, so that when you are with your family at night, you've rocked your day. What I find the biggest disconnect for entrepreneurs to be honest with you, Robin, is when they spend the most of their day chasing their tail. So when their children come home, they're like, I haven't done anything.
This is up. And you're just this heightened sense of chaos. Part of that is our time management as business owners.
Part of that hustle is making sure like, are you being that productive? There are times in my day where I can't work because I won't even, I look at my phone, I look at my messages, I kind of look at it, but I won't respond. That is when I know that I'm a little burnt. So I put my phone down.
I go for a walk. I get outside. Whatever that is.
And then I engage back in my pockets of purpose. And there are hours that you will find in your day that are magic hours. And when you notice those times when you're most in your flow, that's when your key work hours need to be done.
That's when your most important income producing, productive producing priorities need to get done. Otherwise, you're just going to feel like you're chasing your tail and you're hustling all day versus being proactive, productive and very much so focused on both impact and your income.
SPEAKER_00
I love that. I love that perspective. And I love your pockets of productivity.
Was that it? Yeah, pockets of purpose.
SPEAKER_01
But they need the pockets of productivity.
SPEAKER_00
I love that because you know, sometimes you're weak as an entrepreneur can look overwhelming when your calendar is full and your day sometimes you can start the day and you'd be like, well, I just have so much I have to do. The stage is just going to be crazy. But to look at it as little pockets of purpose and have those breaks in between makes it so much more manageable as well.
So I really love that perspective. And thank you for sharing that. I would love to hear a little bit more about your transition from the corporate world.
It was sort of the corporate world, wasn't it?
SPEAKER_01
Yeah, it was the corporate world.
SPEAKER_00
It was the corporate. Yeah. After 15 years going into entrepreneurship, like that's quite a change, especially when you've been doing something for 15 years and it's a very different world. How was that transition for you? How did you find it? What was the biggest challenge and what advice would you have for a listener who is in the corporate world or has a full time job, has their side hustle business and they are dreaming of the day when they can go full time into their business?
SPEAKER_01
That's a great question. So a couple of things. So I had been building my business for about three and a half years before I was able to resign from my corporate world.
So I would highly recommend ensuring financially you're secure on all aspects before you're even remotely considering ending one career to start another or to continue another. I think that's very important. And I think there's a lot of people that have these dreams and pies in the sky ideas that I think are absolutely attainable.
But what's important is to really be looking at your finances and making sure that you are financially and fiscally being responsible. What I will share is that when I was able to move on from my corporate role and give my all in terms of my hours from an entrepreneur perspective, I felt a little lost. I was like, I was really good at doing all these things in like three, four hours of a day, right? Plus your full time job, plus your parenting, plus your right.
And now I have all these hours. I found myself doing laundry. I was going to the mall.
I was like, what is happening right now? What is this? What is happening? So it was a bit of a transition period because I had all these other hours. And then I realized, okay, so let's re-identify some structure. Let's re-identify that 24 hour clock of like what needs to get done? When are you showering? When are you living? When are you loving? When are you all the things? And then when are you working your business? So that would be for me as a jump from being a corporate employee to becoming an entrepreneur, building multiple businesses was very much having to have a very clear vision of what I wanted from my current business.
And then what were the key principles and the action steps required to do it at a full time scale, right? So my goal obviously was to double my income, double my impact. And what did that look like? So what I was able to do once I transitioned out of working in a corporate job, I had a lot more time once I stopped going to the mall in the middle of the day, I had a lot more time to sit down and get really gritty with the intentional work that needed to get done. And I did that well by having what I found worked really well for me at the infancy stages was like a nice to do list.
And then also a business income producing list. And I only worked from the business income producing list. And I finally found because I was doing that my nice to haves were happening on the weekend because my nice to haves were not what I actually needed to be doing.
So I felt that was very helpful when I first started, you know, really trying to grab a hold of like, how do I go from being a micromanaged employee to a spirited free entrepreneur? And you do need to have discipline. You do need to have a very clear boundary as well, right? Things will just drop in though. Oh, let's just you can just think you can have all these calls all day.
Well that takes up a lot of your energetic, you know, like for me, I have a very, very active social media business. And you know, like if I wasn't planning that accordingly, at the end of the day when I decide to post on social, they're getting my last effort. They're getting my worst self.
So you know, it's really important to be thinking strategically as an entrepreneur, you know, before you decide, this is what I want to do, especially if you're working a business that is side, side income producing, you know, to really be thinking about what would this look like scaled up full time? What would you be doing if you were doing this scaled up full time? How would you 10 extra efforts? And what is the stuff that you need to get laser clear on in terms of your habits and your routines now so that you don't go off the deep end with loss of purpose when you lose that identity from that corporate title?
SPEAKER_00
That is such a good explanation and such good advice for people looking to switch from the corporate world. Because I had a very similar experience when I left the corporate world. I suddenly was like had all this time and I was like, oh my goodness, this is going to go downward very quickly.
So I had to go back to my corporate routine in the entrepreneurial world for two years, just to keep the momentum going. So I totally understand that need for structure, but I love how you defined the two different lists because I find so many entrepreneurs, especially new entrepreneurs, get caught up in their to-do list and forget about the revenue generating list, which is really where all your focus should be. 100%. Like almost all the time in your business, I would say, not just the early years. So that's such an important distinction.
Yeah, thank you for sharing that. So I'd love to hear a little bit more. I know you shared your story about your mother and how that impacted you.
And I know that Legacy by Kim was started in honor of your mother. Is that correct? That's right. Could you share a little bit more about that? Because I love that there is so much more to your brand Legacy by Kim than just selling a product.
There's that whole legacy that your mom has left for you and now has left for the world and for the people who are getting your headbands and being a part of your company. And it's so much more than a product company, even just your Instagram pages. It's so inspiring.
It's so uplifting. Can you talk around that a little bit and the importance of having more than just a product, like having substance to your brand and having that intention behind the brand as well?
SPEAKER_01
That's a beautiful question. Okay, so Legacy absolutely for me started, I first started from a passion. So I've always had a passion for headband, which is weird.
But I've like, since I was little, like I would be wrapping soccer tape around my head. Like I would do any sports. I always have a headband on.
It just was my thing. And I loved fashion, right? I love fashion so much. And my mom loved fashion.
The other thing that I found really special, and this was something that my aunts have told me about my mom, is that my mom did not lose her hair. She never lost her hair with her cancer journey. And I don't know the specifics as much, but she had long, beautiful red hair, my mom.
And I often think about and thought about women that lose their hair. So I was thinking about that. And I was thinking about hair and I was thinking about fashion.
And I was like, I wish I could find a headband that didn't hurt my head. And that didn't give me headaches and that didn't move. And I just was thinking about it for a long time.
And I was like, I'd really love to partner with someone and do a headband company, but I want to make sure that it has some form of charitable give back. And I didn't know what any of this looked like. It just all unfolded from this beautiful essence.
It was exactly meant to be. And I remember one time when I met a seamstress and I said, these headbands, I'm obsessed with them. I love them.
Could I use you to build a business? I want to build a brand. I want to build this brand that honors people that walk through cancer. I want to build a brand that helps people live their best lives.
I want to build a brand that represents living fully. I want to build a brand that represents that life is not easy and that there's hardships and that we can get through this and you can grow through this. And that seamstress said, yeah, let's do it.
So I had from there, I had someone that would help me manufacture. And it was really important to me that it was Canadian. It was really important to me.
So we went from having one seamstress in Manitoba in the prairies to having 23 seamstresses that are all employed from their homes in Canada. So from Milton, Ontario, all the way to Manitoba. And they literally get these little bins with all the fabric and all the same stuff.
So we've really just modeled it beautifully so that the product's always the same, the quality's there. And we've been able to employ these incredible women that want to create these bands. And the bands are the best.
They really are. And what I love also the most about these bands is the meaning behind them. So every single time we have a new product launch, we name the bands.
So we have had three years, we've had multiple, multiple launches. And we've served so many different styles and types of headbands that every single band has a unique name. And the name is like one, for example, okay, I'm just grabbing the band.
So I can see them. But these are some of our bands. So this one is Choose Happy.
So it's very colorful and soft and beautiful. And it's reminding you that happiness is a choice. This is not just something that you, that finds by an accident.
You have to create happiness. And what I believe is that these bands honestly give you those reminders. That's what I want them to feel when they look at this little logo that says legacy on a small cork tag and they put it on, they don it on, they feel that it is rooting them to their legacy.
It's rooting them to where they're ready to grow. And it's really, really important that. So legacy as a brand is an umbrella company, really.
My goal and what we're doing now is we're working on a really special publication to go along with legacy that will help women guide their day from the very beginning of their day. So the headbands are, yes, these amazing reminders of how they can be their best selves and remind them how important they are to themselves, but we also then also have the gift to headband program where we also donate bands to women, men and a lot of children actually that are walking through cancer treatment, that are survivors, that are in remission. We had a couple, we have families that their parents have passed away.
So we've sent the bands to the daughters and I've written them notes just as a mom that has lost a mom. So it's very heart driven. We've gifted over 600 bands, strength bands to date.
So that's something that I'm so proud of. I have big goals for that, but it's slower and it takes time and we are a small boutique producer and just the story just roots us in community, building community, very much a proponent of the community we're building on legacy really dictates what fabrics do you want, what bands do we want and the amount of repeat customers is just a testimony to the culture that we're creating through this movement, through this community, through this brand, through this mission.
SPEAKER_00
That is so special. Thank you so much for sharing that. I knew a lot about your business because I've been following you, but seeing the passion that comes out when you're talking about it, you can just see there's so much heart and soul that you have put into this business and you're really driven so much by impact.
And for anyone listening, Kim's headbands are so, so soft. I've seen them in stores in Bellington. I actually need to get a couple soon, but yeah, they're so soft and we'll link them in the show notes.
And even when you're just showing them like the one that's for happiness, like it just looks, you feel happy just looking at the colors on that one. You can't not feel happy.
SPEAKER_01
I can't believe I'm not wearing headbands. I know.
SPEAKER_00
We should have been. And yeah, I just love that there is so much substance to your brand. It's truly inspiring for new businesses starting out and even established businesses to remember to incorporate that.
It makes your, your life as an entrepreneur more fulfilling as well, being that driven by impact and all of that. So I know I'd like to touch a little bit on community because you are the queen of building communities. I love following you on Instagram.
You have your personal page. You have your business page legacy by Kim. And I'd love to hear a little bit more about how you always show up consistently on social media with the same incredible energy.
How you have built such a strong community on legacy by Kim. And you know, you show up, you just show up so authentically on your business page. It doesn't feel like you're being sold to it feels like people are part of a community.
Even your posts today, you're asking for feedback on new pieces. I love it. Can you talk a little bit around that, how you have the energy to keep showing up with so much positivity and your advice for somebody who's listening to this, who finds social media marketing overwhelming.
They don't know even how to start building a community around their brand. And what would be your one piece of advice to them?
SPEAKER_01
Oh my gosh. Well, first and foremost, I, I've done a lot of research and learning on this, you know, one book in particular that really served me. If you want to link it in the show notes.
Yes, definitely. Hold on. I'm reaching.
It was is by Jessica Z. Wig and her brand is called simply be and it's called a no bullshit guide to increasing your self worth and net worth by simply being yourself. And I started reading this book about six months ago and I was like, this is it.
And all I've done is been myself. Unapologetically been myself. And I love Robin when you shared on the, a little bit earlier when you said Kim is exactly the same way in real life as she is on her Instagram as she is in on social.
I, I believe that's important. And I love, I listened to that. I listened for you are the exact same person because that to me is authenticity.
And there's congruence between your brands and your heart. And when you can have congruence between your hearts and your brands, then I believe that you can have the ability to speak freely on your, on what you're talking about because you are connected to it. But when you are disconnected from the vision or you're disconnected from the mission or you are wearing somebody else's, you know, what you saw somebody else's tick tock.
So you thought you need to go do that tick tock, so you mimic their words, but it's not your words and it's totally outside of your brand and it falls short. So what I've learned as, you know, I have two different businesses on social media. And what I've learned through my consistency, like you said, Robin, is I show up in the messy, I show up in the good, and I show up in everything in between.
And what I love to also share is value. When someone comes to my, to anywhere, any space of mine on social, I always want to leave them better than when they found me. And if that can be part of your brand identity to be more interested than interesting and to be asking for feedback and to be really connected, you know, like I am still in my messages like sending them video messages and I will do that forever.
I am currently right now writing these strength bands and these are, these are our strength band cards. And I'm going to do that right after our time together, Robin. And I'm going to sit here and I'm going to read through the 55 nominations for the women that are getting gifted these bands as the owner.
That is important to me because it keeps me grounded and rooted in human connection. And I believe that as business owners, we need to figure out the human connection because that is our client. And if we can be more connected to human connection and to love and to purpose and to living and to the story that binds us into what we are selling or sharing, then I believe that we have the ability to do really big things.
SPEAKER_00
That is so powerful. Wow. I absolutely love your approach to social media. I love the authenticity.
I love being yourself and showing up in the good times, the bad times, the messy, messy times. And I feel like it's good for your confidence as well because it's easy to portray a perfect life on social media and then you feel like you have to live up to that as well. So I just, I love your approach.
And anyone listening, go take a look at Kim's pages. They're so inspiring.
SPEAKER_01
I also think too, Robin, and this is important to note, if you don't feel like showing up, don't. Like, last night I tried to do a couple of stories from my sauna and I was like, oh, this is terrible. Like, why, I'm exhausted.
Like, I don't even want to be doing that. So I didn't. And like, if you can't show up because you're tired, go rest.
Go rest until you're ready to show up and you're ready to be in your space. I think that's really important for how you set yourself up on social to, you can tell whether or not someone wants to be there.
SPEAKER_00
Yeah, definitely. That is very good advice. I'd love to just touch on one thing that you mentioned.
So you send videos to your followers when they send you messages. Yeah, I love that.
SPEAKER_01
Well, a lot of mine in my health and wellness business on my campus Patrick IG is building relationships with women that are ready to change their lives. Right. So I'm their coach. So if I'm going to be coaching them, that's my face they're going to see.
Right. Not my assistants, not my teams. It's me.
And I think that there's power in that.
SPEAKER_00
Yeah, that is incredibly powerful. I love that you do that. I love that you show up for people and it can be incredibly helpful for people to have that have your full energy and through the video, through the video messages.
Sorry, I'm losing my words. But I love that. You know, what's so funny is I had all these questions and then we just got on a like such a great tangent.
So I haven't even gone through most of them, but I do have a question for you about mindset and about running a business, especially when it comes to entrepreneurship. So as we've discussed, like you always have such great energy and exuberance on Instagram and in your life, but how do you recommend entrepreneurs prevent burnout or prevent like losing a spark to show up in their business, especially with everything going on in the world over the past two years? Like it has been heavy. I know a lot of business owners have struggled like just struggled to show up, struggled to create.
They've just really had a difficult time. So what is your way of making sure that you're always your best self and you don't lose that spark for showing up? And what would your advice for listeners going through something similar be?
SPEAKER_01
Oh my gosh. Well, I would like to tell you that I have been it has been heavy and I've been recovering from severe PTSD with Jamie. And like I the show had to go on.
The business has had to keep running. So there wasn't going to be every day that I felt 100%. So what I did was I would use from a creator's perspective, I would use quotes that really served my healing and my journey.
And I knew could serve other people and I would credit the people that shared those quotes and share those two. So I think sometimes we think we have to be the all duty all be the experts be the where really part of your brand is also sharing things that inspire you. So when you're feeling on the cusp of I'm so tired, I don't have anything in me to give if you were to look at my Kim Patrick page on Instagram, you'll see like last night I posted a meme of Beyonce having her hair caught in the fan.
Right. Like because I'm like, well, first of all, this feels like my life for the last still singing your hair caught in the fan. But like I also post other people's content because it inspires me and it gives me a minute to breathe, right, rather than having to be the creator.
That's just constantly creating constantly creating constantly creating. So that's one tip I would say. The second thing that I would say is protect your energy.
Have periods of social media where you are doing blocked response time. So if you are working on your posts and you are engaging in the community and engaging in the comments and the like section in your inbox, do it in a certain amount of time. I have this like fancy little timer, timer.
Oh, I love it. It's like a little, I don't even know what these things are called. Anyway, it's like a sans thing.
And it's very therapeutic to watch the sand go down, but I will only do my commenting on that exact minute of 30 minutes. And then I'm out of that inbox. I'm out of that.
I'm out of that. I'm away from it and it's off my screen. The second thing in addition to that is I would turn off your notifications.
So many entrepreneurs have eight million notifications on their phone, which is like constantly pulling them over to Instagram, to TikTok, to Facebook, to their inbox, to their texts, right? And I would recommend like for me, I don't want to see that. Like right now, oh my gosh, I was going to go show you my empty phone, but I still have my texts on there. So look at all those notifications.
So normally those are not even on. They're clear. So the only time I can go to my, if I can get into my inbox or I go to my messenger or I go to my Facebook is when I'm in that app.
And what I find is that keeps me focused on my time, like the time I'm in each app from a social media content and creator perspective. Thirdly to that, I would say that your vanity metrics don't determine how successful you are. So if you are constantly going back and determining your worth by the likes, by the followers, by any of those things as you're building a business, that is not how you determine your success.
And it is a very important thing to not tie your social media presence to your worth because it will drain you on a different level. The more you can show up for yourself, the more you can look at social media as an opportunity to serve, as an opportunity to impact, as an opportunity to learn, as an opportunity to grow, I believe it keeps you in your flow. But if you're looking at it like it's a job, it's I have to do this.
I hate social media. So annoying. I'm going to outsource this to an assistant that doesn't isn't who you are.
Your business will tank. So the more you can stay connected to the root of your mission, you know, like to the root of who you are, you're the essence. So if you can be strategic in your energy and conserving your energy and ensuring that you're eating well, you're fueling well, you're drinking enough water, you're sleeping enough.
Like that's important or at least getting good quality sleeps and the amount of sleep that you're getting. That is going to totally enhance your experience as an entrepreneur, navigating this burnout, navigating your creativity. And if you need to take a break, take a couple of days and go root yourself.
I always say restore the flora. Like if you're not restoring the flora and you probably, for those of you that are listening, have social media businesses from a coaching perspective like mine where I am my business, right? Legacy, I feel it's incredibly easy to just detach a little bit. And if I don't, like I can repost stories and stuff, but I don't find it takes a lot of my energy to like put up these fun reels and get these ideas with that fun content work for me.
But the minute it becomes draining is the time that you need to just take a second, go meditate or go walk in the nature with you don't have snow on the ground with your feet in the grass, turn off your music and get silent. Get silent and reconnect your mission and reconnect your vision and reconnect to your brand and reconnect to your purpose because that is what I see happening all the time. And people forget why they started.
They forget why they're here. And when you can go back to that, I think you can get back to being a creative being like you already are.
SPEAKER_00
That is incredible. Thank you so much for sharing so openly there as well. I think that is just such good advice that every entrepreneur needs a reminder or to hear if they're new to it.
And yeah, I love your approach to your business and to showing up on social media and to protecting your time and protecting your energy so that you can have the biggest impact as possible through your businesses and through building your communities. So Kim, I could honestly chat to you all day long, but I know we are on a time crunch. So I have got one last question for you.
What would you say has been your biggest lesson as an entrepreneur in the last few years of your entrepreneurial journey?
SPEAKER_01
Oh, well, I'm going to tell you that it's hard. My biggest lesson is that entrepreneurship is hard and it's not easy and that's okay. It's okay.
Right? You're not going to have all the answers. It's not going to be a linear line. Growth is not linear and nor is entrepreneurship.
And the more you can get comfortable with having psychological flexibility and not being so rigid is the minute you'll be set free. And that is something that has really I've learned in the last three years with world pandemic, being at home, multiple lockdowns, both my children at home, trying to build businesses, like none of this has been easy. And when you take away the, this has to get done this way, the rigidity out of entrepreneurship, you allow yourself to be in a more of a state of flow, which allows more things to be attracted to you.
So that has been my biggest lesson is to stop being so structured and in a sense, so rigid a story I should say, to stop being so rigid in my approach to learn to be more flexible in what's coming for it. And that has helped me flow through my day so that if I know I need to pivot and be nimble, I know that I still have enough hours in my day to do everything that needs to get done. And that's one of my mantras.
I say that, Kim, you have enough hours in your day to do all the things that need to be done and that will need to be done today. And that helps me so much because it's busy and life is full. And you know, like I still have at least six hours of work in me today because it's been a busy day and I've been engaged in different things that have taken me out of my own personal business.
So just to know that you've got the energy to keep going is important. And to remember that this is about psychological flexibility, which actually is something that's researchable. And it's a really cool, cool approach to living because it just keeps you in your flow.
SPEAKER_00
I absolutely love that. You know what? I'm going to be researching that afterwards because that sounds like something that is one of my biggest challenges that I'm currently dealing with is learning to go a bit more with the flow and not being so rigid on my intrapneural journey. So thank you so much, Kim.
It's been such a great hour chatting to you and being in your energy and hearing more about your story. So I know that a lot of listeners are going to feel very inspired after listening to your story. They're going to want to be connecting with you and following you.
So where can our listeners find you? How can they support you?
SPEAKER_01
Amazing. I, you can find me mostly on Instagram and over on Facebook. My Instagram is Kim underscore M underscore Fitzpatrick, also new to TikTok.
So that's been fun. That's a whole other. That's a whole other.
So you can find me at Kim double M Fitzpatrick over on TikTok. And then also on Facebook as Kim Fitzpatrick. So we are, our podcast is the Fitz life unfiltered.
So awesome opportunity to literally be having these types of conversations every week with myself and Jamie. That is the flow of our podcast is really much more of a conversation like you are doing to Robin. And so you can find us in all those spots.
And we also have a newsletter and all that great stuff and links are in my bio. So I can certainly send you those links.
SPEAKER_00
Yeah. Yeah, I will put them all in the show notes. So if you're listening, you can head over and click and you'll be directed straight to Kim's Instagram and Facebook and websites and all of that fun stuff.
And yeah, thank you so much, Kim. And it's been such a joy to talk to you. And I'm feeling so inspired and energized and ready for the rest of my day.
It's, it's been wonderful. I love that. Thank you, Robin.
Thank you so much for listening. I hope you enjoyed this episode as much as I did and that it shifted your mindset and inspired you to take action to get your business to the next level. If you enjoyed this screenshot the episode you're listening to and tag me on Instagram at Robin Clark coaching so that I can connect with you on your entrepreneurial journey.
I know you've heard me talk about the Jewelry Business Academy, which is the most expansive container for jewelry business owners who want to accelerate their growth and exponentially leap into the next level. This is high level individualized support with me with an emphasis on building solid foundations in your business and scaling with a simplified strategy and streamlined systems. This 12 week container includes one-on-one support from me and it also includes strategy systems tools and knowledge that you need to take your business to the next level.
You'll get one-on-one time with me, strategy sessions, coaching calls, weekday support and so much more and spots are filling up fast. But I have good news for you. I have a special offer for podcast listeners only.
So if you are listening to this, then turn the volume up. You can snag your spot at a very special price. All you have to do is DM me on Instagram, podcast academy and I'll send you a link to hop on a free call to determine if your business is a good fit for the program.
And if it is, I'll give you a private code for an insane offer. So send me a DM right now and I hope to see you there.