SPEAKER_01
Welcome to the Joy Joya podcast where jewelry is joy and everyone is encouraged to add more polish and sparkle to the world with topics ranging from marketing tips to business development, best practices and beyond. This is the go to podcast for ambitious jewelry industry dreamers like you. Hi, I'm your host Larisa Worstiek.
Through this podcast, I aim to empower and inspire jewelry entrepreneurs and professionals so they can thrive while adding more beauty to the world. I'm passionate about digital marketing for jewelry brands and I'm excited to share my passion with you. As we all know, jewelry is joy, so I'll gladly seize any opportunity to talk about it.
This is episode 179 and today I'll be sharing my interview with Jeff Mason, a photographer and gemologist specializing in product and jewelry photography. With 20 years of industry experience, he brings his knowledge of gemstones and his passion for photography together to best represent his clients jewelry and brand image. Jewelry photography is one of the top requested topics that I've gotten from listeners and viewers.
So I'm very excited to share this episode with you and hopefully you will gain a lot of value from it. Jeff and I chat about things like the most important qualities of an effective jewelry product photo, tips for representing the personality of jewelry or gemstones in photography, overcoming the challenges of taking pictures of jewelry, and what a jewelry brand should look for when they're hiring a product photographer and how to know that they're hiring the right person, as well as how much you can expect to pay for jewelry photography. But before we get to the solid gold of this episode, I'd like to take a moment to remind you that this podcast has both an audio and video component.
So you can either listen on your favorite podcast platform or watch on YouTube by searching Joy Joya. I love creating this content as my active service to you, my awesome listeners and viewers. And you can always support the podcast for free by taking the time not only to subscribe, but also to leave a rating and review on iTunes, which helps other jewelry dreamers find it too.
In this segment of the podcast, I give out my Sparkle Award for the week. So during this segment, I highlight a jewelry brand that's impressing me with their marketing. The Sparkle Award is also interactive.
So you can visit SparkleAward.com to nominate a jewelry brand that's inspiring you these days. And I might feature your submission on a future podcast episode.
This week's Sparkle Award goes to, hopefully I'm pronouncing it right, Cohen and Cohen Jewelers, a brand that's really taken a fun approach to their marketing message, as well as to their in store customer experience. Founded by Music and Diamond Loving husband and wife duo Andy Cohen and Jen Cohen. This Wisconsin based jeweler wants their customers to feel like rock stars when they walk into their store with a wide ranging soundtrack that plays at their store and even a food truck permit.
Their ultimate goal is to make their customers feel at ease when they come in and shop. They've also invited customers for to give input about curating a Spotify playlist. And they sell souvenir t shirts that say rock your world.
What's really cool is that Andy and Jen really trust their team and encourage them to be their authentic selves and let their individual styles shine. They don't even have any specific guidelines on what their staff should be wearing. And they're encouraged to wear whatever they feel good in.
I love this quote from the article. I believe it was an in store magazine. Now I can't remember where I saw this, but this is a quote from Andy and Jen.
They say, it's eclectic, but somehow everything we do is tied into a theme that says we're not the same old same old. People can see there is something different about us from the moment they see the contrasting angles of the exterior and then find a cohesive, clean, open and energetic feel when they walk in. It's unexpected from the first look and that carries through with our way of interacting with our clients.
End quote. I love it. I want to go.
I want to check out this store. It sounds so cool. As I mentioned, you can visit sparkle award.
com to nominate a jewelry brand that's inspiring you these days. And I might feature your submission on a future podcast episode. Let's discuss some recent news related to jewelry or marketing.
Each week I share my thoughts about three relevant articles, and you can get those links by visiting joy joya.com slash sign up. Once you're on the VIP list, you'll receive our weekly digest filled with new episode announcements.
So the first article comes from later.com. I've been loving later lately for their really in depth and well researched articles, mostly about Instagram and Instagram best practices. And this one was really informative for me.
The title is Instagram introduces three major updates for reels. So these are the updates really important to know because reels are the thing that if you utilize them effectively will help you get the best engagement on Instagram. So one, they recently introduced a new 90 second Instagram reels length.
So following tick tocks recent update to their to extend their video length to 10 minutes. Instagram has announced that reels once limited to 60 seconds can now be up to 90 seconds long. You can do a lot in three minutes.
This new update allows for longer video content such as tutorials, demos behind the scenes, etc. The second major update was Instagram stories stickers for reels. So the same stickers that you're able to use on Instagram stories such as the poll, quiz, and emoji slider will now be available to use on reels.
This presents opportunities for more interaction, new storytelling techniques, just making them a little more fun. And then the third update is the ability to import your own audio. So Instagram is likely trying to encourage more original audio on the platform.
And this is a way to really get more creative and shine and tell your brand story through your reels strategy. So a lot of new creative features for reels. The second article comes from the verge.
com. And it is Facebook is changing its algorithm to take on TikTok leaked memo reveals a leaked memo from late April obtained by the verge revealed Facebook's plans to change their feed in response to the rise of tick tock. It seems like everything Facebook is doing Facebook and Instagram is just like a way to keep up with tick tock.
So Instagram, as I mentioned in the previous article has already made updates to reels in an effort to compete with tick tock. And now Facebook realizes that the app needs some updating as well. So the verge spoke with Tom Allison, the meta executive in charge of Facebook for more information.
And he says, meta realizes that to really compete with tick tock, it has to replicate the magical experience of tick tock's main for you page. And the leaked documents show that Facebook's user base is steadily aging with employees uncertain how to course correct the trend. So they're kind of stuck between a rock and a hard place.
They want to keep up with tick tock, they see social media evolving in that direction. But also, they tend to have an older demographic using the app. So I guess they're wondering how can we do this in a way that will still appeal to to the older users.
So here's a look at what's in store for Facebook and its changes. They're thinking that the main tab will become a mix of stories and reels at the top, followed by posts that the discovery engine is recommending from across both Facebook and Instagram. They're suggesting that messenger and Facebook will be brought back together.
Currently, the Facebook app has a lot going on if you've been on Facebook lately. So they're trying to streamline it and make it cleaner to use and prioritizing sharing content with friends and family. So again, the challenge is to like adapt to these trends in social media, while still making it relevant for Facebook and its user base.
And then finally, the last article comes from New York Times, and it's called It Works for Sneakers. Now it's for baby PJs and skateboards too. And my side note, and probably jewelry.
So consumerism has changed as a wide range of retailers have found audiences are now much more receptive to product drops. So instead of releasing like seasonal collections, for example, brands kind of release one or two products at a time to keep people interested to always be on their radar. So limited edition product drops encourage people to shop more, since there's always something new coming.
And the idea that there's a limited amount of product draws in more shoppers so that they can purchase something no one else has. Product drops are influencing people to buy now instead of postponing the purchase, because they won't be able to buy that item at a later time. And that gives it an element of surprise and scarcity.
The brands featured in this article were not jewelry, but I think there's a lot to learn from them. So there if you want to check out these brands to kind of see how they release products. One was a baby pajama brand called Little Sleepies Miriam Weisskind.
She uses the drop model to sell pies at breweries and street fairs. You can look her up on social media. And then Bear Walker, which is a skateboard company that releases one collection every six weeks.
As I mentioned, if you want to get the links to the articles I share in this segment of the podcast, you can become a Joy Joya VIP by visiting joyjoya.com slash sign up. Okay, without further ado, let's get to my interview with Jeff and talk all about
SPEAKER_00
jewelry photography. My path to become a professional photographer was I feel like quite unconventional. Like I was always told that you can never be a photographer.
It's like you never get paid. Nobody gets paid. So it's like, why would you waste your time ever even try? And so it was like I've played around with photography in high school, but then it dropped off the radar
SPEAKER_01
because I wanted to make money and have a career. Yeah, that's kind of depressing.
SPEAKER_00
Some of my being a photographer is just what is my impossible. And so we think of how many epic people are there in the world that do things that were impossible. And then you sit and it's like, well, what is mine? And some of us just overcoming a lie.
Totally. There's a lot of people. The stories that you tell yourself to.
Yeah. And how many lies do we tell ourselves that limit us mentally? And because you say, I can never do that, then you never try. And if you never try, then you can never succeed.
I never tried it, but that it was until I got a job working for the TV show pond stars. And then there was always a film crew. And I was like, wait a minute, these guys make a living and they have fun.
Like they're enjoying their job and they always have cameras. Like this is a real thing. And then there was like a little click.
And so I picked up the camera again. And then I, it was like, I was really bad back then back in those days. So that was 2011.
And then I just kept practicing and asking questions. I took a couple of classes at the community college, just be like, I can't seem to learn how to use the camera that I wait the way that I wanted to shooting manual. And there's some very simple tricks, which is shooting manual, trying to understand focus points, focus stacking.
It's like, that never occurred to me that that was a thing back in those days. But then I just tried and it took 10 years. Still back in the pond stars day, I just started playing with it.
And then I had a friend, Irene Canada, and she showed me, she told me about Robert Weldon. And she said that I should shoot jewelry because I was in the jewelry industry already. And that's when like my medium clicked.
It was like, Oh, I'm going to be a jewelry photographer. I'm going to try to be the next Robert Weldon. I love that.
And not really understanding the ramifications of that thought. And it's like, I can do this. And then I had a bunch of friends that believed in me, my friend Annie, she was like, every time that I wanted to quit, she just happened to call.
And then she's like, do this. And it's like, you're good. It's like, I'm going to send you some stuff, we're going to have some fun.
And it's like kept pushing me. And then after like 10,000 hours, you got to put in your time. Exactly.
Then I began to like my work. I mean, it's like asking anybody that I could for advice back in the day. And then the last three, four years, like I feel like it's like it come into my own.
And now I've worked more actually, maybe even five years ago, I started coming into my own. But I like my work and I get to play with some amazing stuff now.
SPEAKER_01
So it sounds almost like the universe was like directing you to do this combination of the jewelry and the photography. And you have a really amazing story of kind of like growing up in this industry. Can you tell our listeners and viewers more about it? Yes, I grew up mining turquoise.
SPEAKER_00
My grandparents mined Bruno Jasper and Idaho. My parents owned a turquoise mines in northern Nevada. And as much as I tried to get away from gemstones and jewelry and this industry, I feel like it's fate that I'm here.
Every time I try to leach, something sucks me back in. And now I just embrace it because I feel like I belong now. But from mining into jewelry photography.
SPEAKER_01
When I imagine like what it's how what it's like to grow up in the mining space, like I picture a kid in a sandbox at a playground, but instead of saying you're like playing with like tumbled
SPEAKER_00
turquoise or something, is that true? I commonly stole turquoise and I'd play with it with my Tonka trucks and I would get in trouble. I remember when I was really young kid, it's like I took a whole ton and I did have a little sandbox and I just took enough so I could fill the Tonka trucks and then started building my own open pit mine. And my parents like, you can't do that.
But I'm
SPEAKER_01
having fun. I love that. What a unique way to like experience childhood, especially when you end up like continuing on in this industry and you have these like consistent memories of working with the
SPEAKER_00
rough material. It's spectacular. Every time I rock climb, I'm looking for veins of crystal.
Like even if it's a thousand feet off the ground, I actually I made my climbing partner pause. Well, it was two weeks ago. There was a vein of rock, what, silica or what do you call that? Gypsum.
Selenite. There we go. There's a vein in selenite within sandstone.
It's common out here, but I was like, it's so beautiful and we're like 500 feet off the ground. This is so cool. And it's like just continue on man.
It was like we got, we got to get it.
SPEAKER_01
Only someone in the industry can understand that feeling. So since you are so immersed in the jewelry product photography space, I would love for you in your perspective to tell people listening and viewing in your mind, what are the most important qualities of a jewelry product photo?
SPEAKER_00
Several steps. One is, is it good? Is it technically correct? Right? It's like that's important. If it's out of focus, it's kind of a worthless picture.
But most important qualities, I want it to look dimensional to where you can pick it off the page. There's something emotional about that. It needs to be alive and given emotional response.
I think that's, that's important. It needs to be technically accurate. Your white balance needs to be correct.
The color of the gemstone needs to be correct, exposed properly. And it was like, it was just the technical aspects, be a camera shake, any of that just ruins the photo. Does the metal look like metal? Even though it sounds ridiculous, but that's a, if you're shooting a polished metal, does it look polished or does it look sad? It's easy to over diffuse.
What are your reflections like? And then at the end, did you, did you capture the personality of the piece? Or did you just look like a snapshot? Like it's not, the personality thing is that's that last 10%. Because you can take an effective photo and miss the personality of the piece. And it's very difficult to get that last 10% of like, what does this piece represent? Like emotionally, because when you look at it, and there was a large emerald that I photographed not too long ago, and it had a very beautiful, clean crystal.
And it had a lot of light return out of the top, which is rare. But the color and the personality of that was very difficult to capture. And that part of personality collecting is, it's extremely difficult.
SPEAKER_01
Yeah. And I think, I mean, I would assume that that's why it's so important for someone for a jewelry brand to work with someone who has experience working with gems and jewelry, because I feel like you need to understand gems in order how to get that like last 10% that you're talking about to really appreciate it yourself so that you can like communicate
SPEAKER_00
that through the photograph. Yeah, otherwise, it's so easy to over diffuse. And your gemstone, even though it may look like an even color throughout the stone, but it looks lifeless and impersonal.
I'm going to say look at Greg Christie's catalog. Beautiful pieces. But they focus on an even color and not in the life of the piece.
You see some of those gems in person, they have flashes, they have personality that's just not being captured.
SPEAKER_01
That's so interesting. I never really noticed that or thought about it, but I think I'm going to pay more attention to that from now on. How do you find that e-commerce product photography differs from other types of product photography like for a catalog, for example, or for a lookbook or something like that? I don't think there's a large difference.
For the most part, everything's
SPEAKER_00
going to be photographed on white for e-commerce versus a catalog. And I think, as a photographer and as a businessman, I would try to utilize as much photography in the same space. So if I could have my catalog look uniform with the website, I would do that.
And it's also your sort of catalog. And it's also your spending less money on photography. The way that I first interpreted that question was, it's going to be a white background, which e-commerce because of Amazon has changed from more fun backgrounds, more styled backgrounds.
And let's focus on just the piece itself so nobody gets distracted. But when you put it on a white background, you lose something. I always felt like it looks less real because it means like if you're inserting like a pure white background, like you don't normally see that in nature unless it's completely blown out.
So we're imposing a pure white background versus slightly off white and you lose a little bit of reality with that. But is that bad? No. So what would be your recommendation then if instead of like a pure white background? I actually don't have a, I mean, it's like, it's a drawback of pure white, but I would use it anyways because it's very clean and consistent.
And it does, it's like psychologically, it pushes, what are you trying to show? It's the only thing there. It's the product on a white background, whether that be dish soap or a million dollar piece. I mean, that's what's relevant is this is, this is what we're selling.
And it's so obvious that
SPEAKER_01
you can't mistake it. So Jeff, what types of jewelry do you enjoy photographing the most? Anything that's fun. Okay, I like that.
I want to have a connection with the piece. And
SPEAKER_00
it's like, there's certain things that it's like, that is not relevant to money. And if it's, if somebody designed a really fun piece, and it's in silver, that's fun. And it's fun to photograph.
If it's a well cut gem, I was like, I don't like windows and stones. A little bit of a snob. Like they exist.
And that's fine. But I completely nerd out over a well cut gem. I nerd out over fun designs, rare pieces.
I'm beginning to really love timepieces. Oh, cool. And I have the opportunity to photograph some just wild pieces.
MB&F is a brand that has just the coolest of nerd created pieces. And they're fun. Can you think of any other like memorable examples in recent times in terms of jewelry?
SPEAKER_01
Or fun, fun examples?
SPEAKER_00
Fun examples. There was a Jordan designs ring that I did recently that he's a very creative benchman. And it's fun.
It's like, there's a lot of detail that goes into a piece like that that you can appreciate. Like there was azures that you really couldn't see unless you were really looking. So that is interesting and fun for me, because he really cared about the piece.
Anybody that spends that kind of time on something, there's something to appreciate and nerd out over. And it's the fine details. It's like, if you focus on the back of a piece, it's like I can shout out a couple names, but I won't do that.
And they seem very talented artisans that spend the time in detail or they're just creative. And it comes across and it's fun.
SPEAKER_01
So you mentioned earlier about the importance of the personality that like intangible 10%. I know it's probably like hard to explain how you go about capturing that, but do you have a process or like, how do you think through like how you're going to represent that Genesequa as they say of the of the jewelry? A lot of it's going to go down. Well, yeah,
SPEAKER_00
I to capture the personality of a piece. First, I take it up. I look at it.
It's like, what draws me into this piece or what does not draw me into this piece? Am I taking a fine sapphire and moving it? And there's one flash of light that you just like, ooh, it's that one. I need that. It's looking at a fine opal and you're like, you get the right color combination.
Some of them, you get these beautiful red flashes. And for that opal, you're like, this, this is what I need to see. And then you're like, all right, now I know what I want to show in the photo or Schiller and an organ sunstone.
That's part of the personality. You need to capture that. And at that point, then you're like, all right, then I know what I want to see from this.
How do I light it to create it? Is sometimes I mean, you should see the contraptions that I use for diffusion. I have three different thicknesses of material. I use reflected light, sometimes direct light, sometimes heavily diffused or really harshly diffused light.
But it allows me to capture, is it going to be an organ sunstone? Well, you need some kind of harsh light to show through, to be able to pull that Schiller out. If it's a dark gem, diffusion is just going to blow out the facets. So it needs to be a reflected light.
And then you can truly see what's in it, like a dark sapphire. It's like, you're trying to find like, all right, how do I get the light through the front of it without blowing out the star facets or any of the crown facets, for that matter. So I can see what's truly inside this gem.
And as you're moving it under lights, and if it's a video, at any one time, it's okay to have one or two facets that are pure white, because that's how the light's hitting it. But I think in a photo, you want to do your best to not have them blown out, because you're representing the personality of the piece. And under that facet is something gorgeous.
SPEAKER_01
So you just mentioned some things that sound like very challenging about jewelry photography. Are there other things about photographing a piece of jewelry that you find particularly difficult, that you wouldn't get from like, taking a picture of a hat or something like that?
SPEAKER_00
Hats are matte, they don't reflect things. Yeah. Well, there might be some shiny hats out there. Like, for the most part, and it's like, a hat, a shoe, it's like, you don't have to really worry about how hard your light's coming into it.
And then also, if you put a ring on a countertop, and you take a picture, but you have this soap sitting kind of off to the side and behind it, it'll reflect into the front of it. It'll get you photographing something circular. And it just, you need to be really concerned with all of your surroundings, because you can have really obscure reflections.
And also, like, if it's polished, how do you have harsh enough light to make the metal look polished, to where you see the contrast between light and dark, that's how you create the polished effect. But then not be so harsh that the gym looks like crap. It's a dance.
I like it. Sounds very challenging. But it's enough to keep my ADHD mind engaged.
And I can spend hours photographing one piece, because you can always do it different than better.
SPEAKER_01
Do you have any other special tools that you use? You mentioned a different tool. Are there any other, like, very specialized devices that you use in your job? I build a lot of things. To hold my laptop, I built a special,
SPEAKER_00
it's essentially a C stand that I built a tabletop for. So I can move it up and down for my comfort level. So I can sit, I can stand.
The same thing for what I set the jewelry on. I made it move. I made it move.
I made it move. I made it move. I made it moveable.
That's important to me, because if I'm shooting something that's laying down, like just for efficiency, it's like to switch between shots. Or if I'm doing earrings, it needs to be at a different height. So I made a different table for the jewelry.
All my diffusers are made. And I have several other different thicknesses of, it's a type of plastic. It's all photo plastic.
It's like, but you have very light and very thick. And then I have the mediums. What else do I have that's special? Like, the tripod head that I have is very finely geared so that I can move it in fine increments.
It's like, it's a very specialized tripod head. I also use a focus rail that's geared so that if it's a piece where the depth of field of the lens prevents the entire ring from being in focus, which often it does, you do a focus stacking. And I prefer focus stacking because it gives, you get to see the entire piece for what it is.
It's like our eye has different depth of field than our lens does. And when you look at a piece, even if when you look at it and you out of your periphery, the back of the piece is out of focus. But as soon as you look to the back of the piece, your, your eye automatically focuses.
So what you're, what you're focusing on is in focus because that's how our mind works. But how do you translate that into a photo? So I focus that. Interesting.
SPEAKER_01
Full on nerd. I think that you need kind of a nerd to like be, be, you need to be a nerd in order to do the kind of work that you do. And I think that what I'm hearing is that people who are looking for a good jewelry photographer, they should be looking for someone who nerds out in this way.
If you're looking for a jewelry photographer, so are we jumping in my next question?
SPEAKER_00
That's my segue. When you're looking to hire a jewelry photographer for your brand, you should be looking for somebody who's just good to start. But I think you're trying to find somebody that etches your energy.
And I would almost say, do you like order? Most of what I do is based out of a relationship. People call me and if they didn't like working with me, they wouldn't call me. And it's about, am I receptive to their vision? Am I willing to be a good person? So you haven't been in the weirdュ list of worldwide enviers for nothing besides העthe jobs, bul역, and aesthetics, because you remind me.
to work with them when like I have this odd idea and it or even if it's not an odd idea but it's just something could you change the color of this after it's done. It's like I feel like this gem is 5% more green than it is in the photo. It's like is your photographer willing to work with you for the way that you like to do business? Because we all have different personalities and we don't mesh and I think that's more important than can someone take a good photo? There is a like there's a handful of jewelry photographers in the United States that are just spectacular.
It's like from New York, LA, Austin, Texas, like in Las Vegas, San Diego. How do I forget Sarah? Like there's a lot of amazing photographers but you want to find one that you like to work with. I think that's more important than then can you take a good photo? It's so true.
The same
SPEAKER_01
is true in marketing I feel like as well. Who is your team? Like when I was a
SPEAKER_00
gem buyer I'm not gonna source gems from a person that I don't like because lights too short to deal with people that are mean to you or it's difficult to get
SPEAKER_01
along with. Totally. So what do your clients like best about working with you? If they if I had someone on the podcast right now like what would they
SPEAKER_00
say about Jeff? I don't know the answer to that. You can flex. It might be because I'm really passionate about my work.
It's like I love to be a nerd and being passionate and being nerdy makes me feel alive and it's like and if we go out through life and we're just doing the nine to five and we're not having fun and it's just a trudge you're not alive. You didn't you didn't live that day but when you have something that captivates you and it could be as simple as your glane amethyst with the right red flash and you're just like this thing is spectacular and then you have an intimate moment with it. You remembered that day and you were able to live for a moment.
That's really inspiring. I like it.
SPEAKER_01
Now I want to just go play with gems. Isn't it's this gem or the industry
SPEAKER_00
supposed to be fun for us. Like oftentimes we forget that we live in a world was like this is not needed at all. We need plain drinking water food shelter.
It's like this is all luxury goods that we don't need so let's make it
SPEAKER_01
fun. I preach that all the time. It needs to be fun because what's the point.
If
SPEAKER_00
I'm gonna work a job that's like that I don't enjoy and I might as well just be a computer programmer because it makes more money. Yeah or depending on you that's a very vague statement because you have to actually put in your first 10,000
SPEAKER_01
hours for that before that goes there but the point is the same. Sure. So one question that I get a lot from a jewelry business owners especially when they're starting up and they are looking to make sure they have the right photography. Like they don't know how much they should be expecting to pay for photography and I know of course it depends on the skill level and like you get what you pay for but is there a certain range that just so people know in terms of pricing expectations what is something like this cost? If you pay per
SPEAKER_00
piece there's there's different ways to do photography I'm just gonna make it simple by the piece because there's a lot of us that do that. So more between $40 a photo and maybe three to $500 a photo on this often. There's people in New York that pay that charge a lot but they also deal with the fine of stuff on the planet.
So somewhere between $40 a photo and I'm just gonna call it $300 a photo and that's what are you trying to do? Now that's for on-light backgrounds. If you get into lifestyle shoots it's like that's usually a daily rate because you have a model. The model has a day rate and you have the person that your designer that does the fashion side of things and then you have somebody that does hair and makeup.
Those get very intensive very fast. Does the
SPEAKER_01
cost for the product photography typically include like editing as well?
SPEAKER_00
Yes. I think everybody that does a per piece is it's wrapped up into one it's just $40 a piece or $55 a piece and it's one angle edited photo and then if you like some people do both discounts it just depends on your photographer. For
SPEAKER_01
e-commerce do you have a recommendation about how many angles someone
SPEAKER_00
should have for any given product? I would say at least two. If you're going by some people's standards like the top down so as if you're looking at the ring you're seeing the top of the gym and the side. I call it the top view.
That one's some people's hero shot and then like a two-thirds view which is it's standing up and you can see the shank and you can see the diamonds and then you can see the center. That's an important shot because it shows more of what the ring looks like. If you have a really intricate gallery then you'd want to be there laying down or you want it from the side.
There is some personal preference but if I was going to create a website I would try to get the most consistency so it'd be like everything has a top view. Everything has a two-thirds view and for this entire line we're going to do a through finger view just so everything's consistent and then we have three photos per ring or
SPEAKER_01
two photos per ring. Yeah that's really helpful. This has been so interesting I feel like I learned a lot.
I know nothing about like technical photography so I'm just like in awe and amazed. Is there anything else you would like to share with the podcast listeners and viewers? How can people find you? What are you excited about right now? What do you have on the horizon? It's your time to shine
SPEAKER_00
Jeff. How people can find me as I'm most active on Instagram. Even though the platform is changing it's Jeff Mason photography.
My website's Jeff Mason images because there are other Jeff Mason photographers out there. But I find Instagram when it started was it's a platform for photography and that was perfect and that's where I get most of my clients from if it's not word of mouth. Like hang out with me in Tucson that's that's when things get fun.
Yes. And then what's on the horizon? I just did a massive shoot that took a week and so a ton of editing is in my future. Which means lots of coffee.
Yeah. But it's gonna be a blast and the stuff that I photograph I'm really excited to see the
SPEAKER_01
end product. That's cool I love it. Well thank you for coming on the podcast Jeff.
I so appreciate you sharing your insights and wisdom. It was so nice to have you. Thank you so much.
What did you think if you'd like to learn more about Jeff and his photography services? Visit JeffMasonImages.com or follow him on Instagram at Jeff.Mason.photography. You can also always email me Larissa that's L-A-R-Y-S-S-A at JoyJoya.
com. If you love this podcast please share it with a friend who'd appreciate it and don't forget to subscribe as well as leave a review on iTunes. To purchase a signed copy of my book Jewelry Marketing Joy visit JoyJoya.
com slash book for more information. Thanks for listening. Remember to subscribe so you never miss an episode.
For more information about working with JoyJoya visit JoyJoya.com where you can sign up to download our free ebooks about various topics in jewelry marketing.