SPEAKER_01
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Learn how HubSpot can help your business grow better at HubSpot.com. Yeah, dude, I'm fine. They called me, hose water was my middle name in high school.
I'm like. Like.
SPEAKER_00
I feel like I can rule the world. I know I could be what I want to. I put my all in it like no days on.
I'm on a road, let's travel never looking back.
SPEAKER_01
All right, do you want to do a recap on Rob Deirdic? Because I've been getting blown up about.
SPEAKER_02
Blown up. Yeah, this is, I would say, definitely the biggest reaction we've had to an episode in a long time, maybe ever. I'd say ever.
SPEAKER_01
The one thing that I got was basically people said, this is not just the best podcast you guys have done, but this is maybe the best episode I've ever listened to of any podcast. And I don't, it definitely wasn't us that made it great, but he was pretty amazing, right?
SPEAKER_02
He was. And I didn't know how it would turn out. I remember literally being amazed in the moment.
Like the things he was saying were very surprising to me and very interesting. And I wanted to know more and he told, he was very open. So that was dope as well.
But I never know like how the episode turns out. And there's all these different factors, you know, from audio quality to do people care what this person has to say. Are they interested in what we're interested in? Well, people definitely dug it.
Yeah, you're right. People were saying like my top three podcasts episodes this year was N'Vall on Tim Ferriss, Rob on your guys's pod, and then whatever some reply all podcasts that happened. So it was like, not just this is y'all's best, but this is one of the best I've heard.
And there was people tweeting like, all right, this is the fourth person that mentioned this to me. I gotta go listen to this today. So something definitely happened.
I'm curious in the numbers, what that's gonna show in a couple of days here is that true.
SPEAKER_01
They're good. They're good. I've looked at them.
Okay, so Rob Diodic on the podcast mentioned his schedule. And I was curious about it. And so I actually asked him to email me what that looked like.
And he sent me a screenshot. I sent it to you, Sean. Can you read what it is? And basically like at first glance, what does it look like when you see his schedule? It's a picture of his Gmail or his calendar.
SPEAKER_02
So it looks like, well, there's a few views, but what I'm looking at, it looks like, I would say a combination between like a P&L, like a business's P&L cash flow statement, and or like, you know, just like a research doc put out by Gartner about, you know, the trends of an industry. This doesn't look like one person's weekly schedule.
SPEAKER_01
And if you look at the view of his calendar, every single minute of his day is marked off, every minute.
SPEAKER_02
Yeah, it's blocked off. Now some of it is like, you know, it could be like whatever, free time or something like that, like family and kids, right? So it's not saying he's working all the time, but every minute is accounted for. Every minute has a purpose.
And it says here, I track every hour of every day throughout the day and tag each entry. I have a script written that pulls the time and populates into these two spreadsheets. One is daily time use and the other is monthly average.
So should we do the, should we look at his monthly average real quick? Yeah. All right, so monthly average will take September. Okay, so September he's got sleep, which was 6.
9 hours, health, 1.2 hours, life, which is like kind of like family and things like that, 7.8 hours and then work 8.
1 hours per day. It's pretty consistent, like work never in any month in the whole year, the lowest month was February, 5.8 hours and the highest month was October, 9.
3 hours, right? Sleep almost always 6.8 or 6.9 hours per day. So this is a pretty meticulous, meticulous thing.
And by the way, in the work category, he's got like TV shows, right? Here's my TV shows. Here's how many hours I'm spending on TV shows per day or how many days. I'm on TV, making TV.
Yeah, yeah, yeah, making TV, making his TV shows. And then there's like the doodic machine, which is kind of like his business that builds businesses. And then there's other, which is random meetings and stuff like that.
Very cool, very cool. And health, he's got gym, meditation, personal care, other for life, he's got him and his wife, kids, friends and social, and then other, right? So this is, this is safe. By the way, I'm saying this out loud, but I'm gonna package this, if he's okay with it, I'm gonna package this and post it somewhere.
It's a visual thing. So we should basically like, you know, on Twitter and newsletter, I'll put on my newsletter too, but like, we should post this so people can see it if he's cool with it. We'll ask him.
SPEAKER_01
Yeah. And do you roll this way? Because you and I joke, like the best days are when there's nothing on the calendar and when people cancel stuff. And that feels like the best day to me.
Although sometimes I feel lazy and sometimes I feel meaningless. But do you, do you like to operate this way? Or do you like to operate with the open calendar or what?
SPEAKER_02
I'll tell you two things. I'll tell you my calendar philosophy. Do I want to be scheduled or unscheduled? I want to be the opposite of this.
I want to be completely unscheduled. And, you know, I don't know why that is the case. It used to be the opposite.
So my calendar used to look a lot like his. I used to do it at a high level, like work block one, lunch, work block two, gym, family time, end of night, kind of like hobby, reading random bullshit or whatever. I used to just kind of like schedule out my day like that.
And then I would have like in a week, I would have one day, like I still have this. I have one day where I do 90 minutes of random meetings, meaning people that are just finding interesting, I just want to meet with no agenda and just kind of like cool people, meeting cool people. And so I do schedule time for randomness.
But for the most part, I've gone away from having a highly scheduled day to having an unscheduled day, meaning I don't schedule it in advance. On the day of, I decide what I'm going to do and I decide how I'm going to spend today. But I don't decide that like two weeks in advance.
And so when somebody says, can we meet? I have a simple rule. It's like, do I want to meet you? If you want to do a call, you want to meet me. Do I want to meet you right now? If so, I'm going to say, would you like to do it right now? If not, I'll say, I can't do right now, but I'll give you a call in an hour or two hours from now.
And if I don't want to do it right now, I say, sorry, I don't want to meet. And I don't schedule it for like three weeks from now, which is what I used to do. I used to say, I don't really want to do this.
Okay. Yeah, I'm free two weeks. But then guess what? Two weeks shows up.
And then I'm like, shit, I got to do this call. I didn't want to do then. I definitely don't want to do it now.
It's expired.
SPEAKER_01
And it keeps me up the night before sometimes.
SPEAKER_02
Yeah. So I'm, I'm much more of an unscheduled person. But the day of I decide how I'm going to use today's time.
SPEAKER_01
Yeah. His, his calendar was amazing to me. And I think that it's going to be quite popular when you post that.
Maybe we'll have to divvy up who could post what because we could divvy up the gold.
SPEAKER_02
So, so let me ask you, did you ever do this time tracking shit? Because I also went through like an aggressive time tracking phase and I wanted to share one learning from that.
SPEAKER_01
I was never aggressive about it. No, I prefer open time and I prefer working from midnight until like 3am. And that's when I do a lot of my golden stuff.
So like, if I have to copyright, if I have to do any type of copywriting, I'll hang out all day and read and have fun. And Sarah's like, when are you going to do work? I'm like, when you go to bed. And so she'll go to bed.
And then from midnight to three, sometimes midnight to four, I can do golden, golden work around that, around that hour.
SPEAKER_02
I have a theory about this. So Furkan, who is my technical co-founder of a previous company, he's been on the pod. He was the same way.
He would roll into work at 11, 1130. He'd start his work day with lunch and like, you would think this is the laziest guy ever, but actually he was massively hardworking. He was just up till five in the morning on average.
And so, you know, five in the morning, then he sleeps, you know, six hours, he wakes up at 11 and he comes into work. And even when he was at work, like we would take like an hour, we just play video games. We would just like, and I was just like, dude, like, why do you use your time this way? And he goes, he goes, I don't know.
I just, I just figured this out for myself early on, which is that like during the day, it's just like, I'm basically just trying to exhaust myself. Like I want to have conversations. I kind of manage other people.
I kind of read shit. I'll talk to people. I'll eat lunch.
I'll go work out. I'll do all this stuff. He's like, I'm basically just trying to get myself really like, I need my brain to slow down.
Yeah. And I want to get in this almost like half sleepy state, which is not sleepy the way most people think about it. Most people think sleepy means you can't function.
But there is a point where you're like kind of tired. You know, you can get kind of loopy. And it's like, that's when you can do creative work.
And programming is creative work. So he's like, dude, from like midnight to four a.m. I write the best code. And it's basically like only my hands are moving.
I don't want to get up. Nobody bothers me. Nobody talks to me.
I don't have to meet anybody. And I just go into flow state and I just work during that time. And that's kind of what you're describing is your midnight to three a.
m. I have that same thing. And I figured out through Furcon that there's this thing that happens where if you're trying to do creative work, you need to be more relaxed and less kind of like distracted.
And also like a little loopy is good because it adds a little bit of like serendipity into your brain. Your brain is willing to play with different ideas and go in different directions, maybe. And so for copywriting, you kind of want something like that.
SPEAKER_01
Also, I believe 23 and me has a like a line item on one of their attributes. And it talks about are you a night owl or an early person? And I so I think that a lot of this stuff of when you're going to get your creative work done. I actually think it's genetic and whatever it is, you should just go all in on it.
For example, I mean, the world set up for early risers, you know, if you if you get up at five a.m. and gets up done like Rob did or like you win like it's the world set up. So you actually if you're a night person like I am or you am, you kind of got to go against the grain, which sucks.
But here's a good example. The founder of box, the CEO of box. What's his name? Ben Levy, Aaron Levy.
Sorry.
SPEAKER_02
Ben Levy is my guy.
SPEAKER_01
Yeah, Aaron Levy, Aaron Levy, close to a billionaire, maybe founder of a multi-billion dollar company. I was friends with his assistant and she would tell me that he has no meetings until 11 a.m. And that's typically when he starts at the office because he works until five a.m.
SPEAKER_02
And by the way, Bezos is the opposite. Bezos is like, I want all my meetings from 8 a.m. to noon all all important decisions I need to make by then because my brain is functioning the best. And then after that, I don't want to have any important meetings in the day.
I'll have other meetings, but no, no key decisions, no heavy topics with important like stuff to digest. I want to do other work during that time. And so, and like, you know, Rob Dyrdek on his calendar here, it's 4 30 a.
m. Wake up, wake up call pretty much every single day. One, one day he sleeps until 5 a.
m. You know, so he's a little bit different cat. I think it's, you know, what works for you.
And and then you want to play to that. Like I spent many years trying to be like, I want to wake up at 5 a.m. So I can be more productive. And it's just like waking up three hours earlier was way harder for me than just staying up three hours later.
And so it's like, why am I fighting what's easy for me? What feels like play to me versus what feels like an absolute grind to me? And it's sort of unsustainable. It's all willpower based. And so I made that shift.
But I'll give you one thing that's that is worth doing. So I tried to like track every hour to see how I'm using it because I kind of want to, you know, time is your most precious asset. So I wanted to see how it gets spent.
That was a little bit exhausting. Hopefully someday there's going to be tools that just make this easy. So it's like, it just happened passively.
But one thing that is amazing is a calendar audit. I don't know if you've ever done one of these. It's a calendar audit or some people call it an energy audit.
It basically means you take for one week, you sort of keep track of like roughly how you used each hour. And then what you do is the next week, you just go back, you just pull up last week's calendar. You take three colored markers, you take a green marker, a red marker and a yellow marker.
And you go back through your week, how you spent your time. You say, what, which block, which thing I did gave me energy? I mark those green, which felt like it sucked all the energy out of me. I was drained afterwards and I felt like my soul had been sucked out of me.
I'll let me mark those red and then the neutral things. Let me mark yellow. And you look at the painting, you know, you look at your color and you're like, wow, that's a lot of red or hey, that's actually pretty good.
That's a lot of green. And then you just audit. And so you're all you're doing is just trimming the fat.
And you just say, all right, cool. This week I'm going to do less of the red stuff. I'm going to do less by just literally avoiding it by automating it or delegating it.
And you just make a decision. You just improve it by one week. And you just do that every so often.
And if you do that, it's an amazing way to manage not your calendar as in like maximizing efficiency, but maximizing your energy so that you feel good. And when you feel your best, you're going to, you know, perform your best to work your best and be the best version of you.
SPEAKER_01
I think I think Bezos said the stuff that you should eliminate is you you can answer that by asking, will this work just fine if I don't make this decision? Or if I don't if I don't attend this or do this will life be OK? If yes, then eliminate it. Do you want to talk about some ideas? Yeah, let's do some other stuff. Which where do you want to go? Well, I feel like you got a lot and you've got a lot.
SPEAKER_02
Yeah, we both got a lot. So we have a we have a couple episodes worth of stuff here. Give me one off yours that you're really into.
OK. Have you heard of Brumate? No, and I'm not a coffee drinker. Is it a coffee drinking thing?
SPEAKER_01
It doesn't have to be. So OK. So Brumate, it's spelled B R U M A T E. Their first thing was like a Cousy, basically.
Their first product was a Cousy, something that interested me about this. And now they make tumblers. So basically, what's a tumbler? Like just a coffee drink or like a thermos thing.
They make a Cousy. They make a water bottle. They just make cups for cold stuff and hot stuff.
And the reason why this interested me is trends. My company, Trends Trends.co, we did a story on Brumate and they interviewed the founder and they did a good job.
And I think Julia wrote it and they got a picture of the revenue. So check this out. Jacob, who's the founder? Jacob grew Brumate to 20 million in revenue without a single employee.
Wow. And so this company launched in 2016. Their revenue was basically 2016.
Nothing. 2017, it looks single digit, hundreds of thousands, maybe close to a million. 2018, getting close to 20 million in revenue.
2019, over 25 million in revenue. 2020, a hundred million in revenue. And he did most everything with agencies and contractors and not a single full time employee until after 20 million in revenue.
And it got me thinking, one, that's amazing. That's like the greatest thing ever, if you ask me. I think that's like the ideal business.
And number two, these water bottle and cup businesses. This is something that like if you told me you're going to start that, I'm like, dude, that's the stupidest thing I've ever heard of. What are you doing? I there are so many examples of some of these things that are huge.
For example, there's a business called Swell. You know, Swell water bottles.
SPEAKER_02
No, by the way, I'm since college, I've been the type of person that never uses water bottles. I'm like neither. I'm like, I buy water fountains and I just like put my mouth on the fucking thing and I drink from a water fountain.
That's what I do. And everybody else had these like amazing, elaborate water bottles always. Eco-friendly ones that kept track of things, smart water bottles.
I've just never done it.
SPEAKER_01
Yeah, dude, I'm fine. They called me hose water was my middle name in high school.
SPEAKER_02
I wish I had made that up as a dig on you, calling you hose water. But that's so perfect. I thought I was going low bar like my low class thing was a water fountain.
You like showed me what you're all about.
SPEAKER_01
Yeah, like if there was like a new coke product that was hose water flavor like from Missouri, I'd be drinking that shit. Because that's why I grew up on it.
SPEAKER_02
By the way, by the way, we. So the interview we did with Brian Halligan, the CEO of HubSpot, they're playing it at Inbound, which is the huge marketing conference. I think that's the ad for these podcasts or something is inbound.
Go to Inbound. Great. So they're playing the recording there as an interview. And so for weeks, for weeks, our guy has been I wrote you a producer, the pod, the producer of the pod was badgering us.
Like, hey, guys, they need this intake form. And like, you know, I'm just allergic to words like that. So, you know, what's that Jeff Bezos thing? Can what happens if I don't do this? That was my my take and it was yours, too.
It was like, hey, guys, I need you to fill this out. I need you to sign this waiver saying you're OK with the content being on there. I'm like, dude, I'm OK with it.
Like, obviously, it's a public free podcast. You can just use it wherever you want. And they're like, no, no, no, you got to sign this thing.
And I'm like, oh, my God, I got to download a PDF and figure out a sign this. So weeks go by, me and Sam both do nothing. At one point he goes, hey, Sam, that intake form, you know, they're really asking me for it.
Sam goes, oh, you can tell him this. And he's just joking. But we basically we didn't do it, right? And so another week goes by, you go, all right, guys, I really need this intake form.
So we were like, fine, we sign the thing. And he's like, oh, I also need a bio for you. And it's like, what's your what's your job title? What's your bio? I was like, I don't know, dude, I host a podcast and I like build random businesses that like it's not.
I don't have a job title and I don't have a bio for you. And so I just wrote Future Owner of the LA Lakers. And then Future Owner of a Lake.
SPEAKER_01
It's true, man. It's true. I think that's the difference between us.
SPEAKER_02
It embodied the difference between us so perfectly. It's amazing. All right.
Back to back to the regular schedule program. You can cut that part out if you're going to get fired for that thing. No, you could keep that.
SPEAKER_01
Keep it. We don't delete anything.
SPEAKER_02
So we thought this is stupid. It's not stupid.
SPEAKER_01
Yeah. And so there's this thing called swell. Look up swell.
It's a water bottle. I'm not a water bottle guy either. It looks like the dumbest thing ever.
I mean, it's not dumb. It just looks like the most normal thing ever. Then there's corksicle, which is basically a cork water bottle over 80 million revenue.
And then there's one called BKR. I actually don't know how to say that beaker. But I don't know.
Then they sell water bottle for $185. Right. It's glad. And this one's actually cool because I hate metal water bottles and I hate plastic.
It's glass, but it has like plastic or like rubber around it. So you don't shatter it. Anyway, who would have thought? Who would have thought?
SPEAKER_02
Yeah, crazy. And did he say how he scaled? Because this is one of the most aggressive scaling business I've ever heard of. So to go from basically sub one million to 18 million in one year and then to go from like, I don't know, it looks like maybe 30 million to 100 million.
You know, these are huge jumps.
SPEAKER_01
Facebook ads. And so basically he said that so he didn't spend a dime. So sorry, he didn't build anything.
So he created a landing page and then he drove Facebook ads to it. And he got a prelaunch email list of 6,000 people. And then he sent those folks an email to buy it and they bought it and he used that money to go and build the product.
It's classic. So kind of interesting. And so that's that an idea, but I just wanted to bring that up.
SPEAKER_02
No, that's cool. I like that one. Yeah. Do we have anything to riff off that or just like, you know, props to this guy?
SPEAKER_01
No, props to that guy. But that's it.
SPEAKER_02
And it looks like he used a bunch of like working capital is always very hard for e-commerce businesses. And so it looks like, you know, he couldn't get a line of credit early. So he did pre-sales.
And then, OK, he did pre-sales. Then he through the pre-sales. Now he got an expensive line of credit.
So, you know, he got he got an SBA loan. He got Shopify capital, PayPal, working capital, Amazon landing. He would use one to pay the next and that just like let him roll over one from one line of credit to the next one.
Dude, then in a way, doing an audit, he got a two million dollar line of credit and now raised 20 million dollars.
SPEAKER_01
So in a way, I think that these people are so audacious. And here's why. If you told me if this guy, I don't know what his name is, if you told me that you're going to launch a water bottle, I'm like, Jacob, you're an idiot.
This is the stupidest thing ever. And you know who else I would have said that to? Movement watches. So this guy also named Jacob, Jake Cassan, Spoken Hustle Con.
This was like pre-D to C even being a word. OK, so Jacob Cassan, he launched this company called Movement or Cassan. Sorry, launched this company called Movement.
They were shitty watches from China. They ordered a bunch and they start selling them on movement.com or whatever.
Then they kind of make them a little bit better. But they're still like not the most high quality watches in his company. He sold that thing for $200 million.
And again, if you would have showed me this watch and be like, you are crazy. No one's going to buy this. This is just ridiculous.
And I've talked to him and he's like, well, why not? Like people buy watches. Why won't they buy mine? I think that confidence is awesome and I love it. I don't know if I have it, but I love it.
SPEAKER_02
Yeah, it takes it definitely takes guts. And I think, you know, one thing I've learned is that these spaces. So there's like there's there's the niche spaces, which we love.
And then there's also the everybody every day problems. And that's what like keeping beverages hot and cold is. And I think you want to go on one end of the spectrum or the other.
You need to go hyper niche where it's like, yeah, I'm, you know, for a specific type of toe fungus, this is the this is the best cream. And I'm just going to target that. And on the other side, you go everybody every day problems.
And I'm just going to try to sell this thing because my ads will apply to everybody. And so there's basically like, you know, like I've been looking at a different water brands. So what's the one in Austin? So there's like the Croy or whatever is like kind of like a larger one.
A lot of people, maybe the top of Chico has been around for a while. What's the one that's like the startup that Lance Armstrong invested in that's near you guys and it's like, uh, I know. I know what you're talking about.
Waterloo. Waterloo. Is that it? Yeah, that's it.
I think it's Waterloo. OK, so there's Waterloo. They got huge.
They're like, oh, yeah, we're at 50 million in sales. There's a brand called Ugly Water founder sent me a case of that. Thank you for that.
Ugly Water, again, cool, sparkling water, crushing it, doing millions and millions of dollars in sales. And I'm like, dude, how many more of these can there be?
SPEAKER_01
Liquid death. We had liquid death on probably a hundred million in sales.
SPEAKER_02
Yeah, exactly. So, you know, you know, just bottled water again, like, you know, canned water, sparkling water. Like my trainer was talking to me yesterday and he's like, bro, let's start a coconut water brand.
I was like, yeah, we should because, you know what? Coconut water is a massive market and like you could just go in and do more. He's from Hawaii. So he's like, bro, like I grew up on this stuff.
We can we can brand it right. We can get it out there. And I was like, OK, cool, let me find an operator.
So if somebody wants to start a coconut water brand with me, just email me Sean at SeanPurie.com because I want to start one. And by start one, I mean, I want you to do most of the work and I'll do virtually nothing.
So let's let's do that split.
SPEAKER_01
Can you can you talk about this guy, Khan, the NFL owner?
SPEAKER_02
Yes. Oh, by the way, can I do two quick updates? One, yeah, there's a guy. You know, you talked about like just buying a giant ranch, buying giant farmland or whatever.
There's a guy who hit me up. He's very credible. Who's like, I'll do this for you guys.
Like I will go find it. I'll find the right thing. I'll acquire it.
I'll get the permits. I'll build it out. And like, you know, let's just partner on it.
And so I love this podcast because it basically matches our
SPEAKER_01
dude, you get all like, why is it ugly water guys setting me water? Why is it rain? I asked him for it.
SPEAKER_02
I asked him for it.
SPEAKER_01
That's what I was into.
SPEAKER_00
Yeah, you're into it.
SPEAKER_02
I think my email is easier to find. I don't know. And people people just guess my email easier.
Like I often got it. Dude, my email is the same as yours.
SPEAKER_01
Sam at Sampar.com. Let me tell you that same thing.
SPEAKER_02
I'll tell you this. So a YouTuber reached out. So shout out to Rebecca.
Who's a YouTuber who reached out. She's got 10 million YouTube subscribers. Amazing.
She's a big star. Channel's awesome. And she's a fan of the pod and she had email reached out and said, Hey, I listen to the pod or her.
I think her husband reached out or brother or business manager. Somebody reached out and said, Hey, it's her birthday tomorrow. She'd love to like meet you guys as like a birthday present.
SPEAKER_01
And no, she didn't say you guys.
SPEAKER_02
OK, she said whatever she said, but she put both of our email. They had both of our emails on there. But for you, they have like holler at the hustle.
com. Which I don't know if that's a real email or not. I went back and looked at its holler.
Maybe it's even spelled wrong. I don't know. Is holler your email address? No, that's not my email address.
SPEAKER_01
Who gets that? Maybe that's why I didn't get it. Yeah, they don't know.
SPEAKER_02
I don't know. I don't even know what that is. I can tell by the word holler at the husband.
I guarantee you made that up one day and we're like, yeah. Years ago, that was supposed to be our help email. Yeah, exactly.
I guarantee that came from your mouth. Like just holler at me.
SPEAKER_01
Like, we'll fix it. Just holler at me.
SPEAKER_02
Exactly. Exactly. All right.
Anyways, what was I going to tell you? The other one, the other update is this guy sent me a screenshot. He's like, $10,000. He goes, thank you for that idea.
I don't know if you remember, we had done an idea either here on Twitter about moving bins. This is a very simple idea, which is like when you move, you need these like packing bins, just like these plastic, heavy duty bins. So you don't have to do boxes.
So you pack all your stuff, you move to your other place, you unpack. You unpack it, you just return the bins. You just rent these bins for the day while you move.
And I had done the numbers. I was like, this thing is kind of great. It's like, OK, maybe you can't buy a property and rent it out, but you can buy 50 of these bins and rent them out and you can make good money.
And so he emailed. He's like, hey, it's been a long sweat. Like, I'm not saying it was easy, but, you know, I've got $10,000 made from these bins.
And, you know, thanks for the idea. I just really appreciate that. That's, you know, it's kind of been a great side income for me in my city.
And I'm like, oh, this is cool. Like, that's that's the best feeling of this whole podcast is basically if we throw the ideas out there and then people actually run with them and make something happen out of it. All right, everyone.
SPEAKER_01
Today's episode is brought to you by Imperfect Action, hosted by Steph Taylor. It's a podcast on HubSpot's podcast network, the audio destination for business professionals. Imperfect Action is a bite-sized online marketing podcast for business owners.
So join Steph Taylor as she answers all your business marketing questions that deep dives into the nitty gritty of online marketing, content marketing, social media marketing and marketing for strategy for business owners. A few recent episodes include some of the biggest mistakes you can make with your launch. Another one is why growing your audience feels so hard in 2022.
And another one is five ways to make content creation less consuming. So check it out. It's called Imperfect Action.
You can look it up wherever you get your podcast. So let me tell you something about that. First of all, that's amazing.
So have you ever been to the grocery store and seen one of those carpet cleaners? Carpet cleaners?
SPEAKER_02
Like what do you mean, like a vacuum or something else?
SPEAKER_01
Yeah, so it looks like a vacuum, but it's like you push it. You've never seen one of these.
SPEAKER_02
Oh, like the heavy duty carpet cleaning, like more like a deep clean.
SPEAKER_01
Yes. And people rent those for like $200 a day. You know what I'm talking about? Yeah, I know.
SPEAKER_02
Like it's kind of like they could have a power washing or something like that before your carpet. Yes. Okay.
SPEAKER_01
So I was thinking, I was like looking at this and a lot of them have a meter on there and they and that's like the hours, the hours that have been logged. So like they, it's like a dirt biker, like a boat where it's like, instead of saying how many miles does it have on it's how many hours. And so a lot of these things, a lot of these carpet cleaners, they can last for something like five years.
So let's, I don't know if this is a long time. Yeah. So I don't know if this is exactly how it would work, but let's say three and 65 or fit. There's 52 weeks of the year, 52 times 40.
Let's see. I'm just doing it really quick to 16. You're not doing public math, are you?
SPEAKER_02
No, I'm doing it on my computer. Okay. So we don't do public math.
SPEAKER_01
So a lot of these things will last like 10 to 15,000 hours. And they rent out for like $200 a day, which comes out to be like, you know, $20 an hour. I think buying and renting carpet cleaners is one of the greatest like banks for your money when I went, I went to the grocery store and I just looked at how much does this cost? And I looked at how much they cost to buy.
They cost like $800 to buy. Right. So this thing at the grocery store that I keep seeing all, I would see it all the time. And then I, once I saw those, I would say to the people, I'm like, how often do those rent for? Do the people rent them a lot? And they're like, yeah, all the time.
They're always being rented out. It's like one of the greatest things I've ever seen when I was like doing the math. I'm like, this is brilliant.
This goes back to our teenage side hustle.
SPEAKER_02
Like if you're a teenager, you have a teenager, just get one of these and then teach your teenager how to bake like kind of like one page sales letters and Yelp ads. And basically just drop the sales letters in, you know, under everyone's door every month. So you got to print out 100 of these, put them in your neighborhood and just say, hey, y'all, I live over here at 37 Terrace Woodway.
And I bought this cleaner. It's amazing. Here's the before and after of my carpet.
But, you know, I'm not going to use this. You know, I only needed to use it once and it made such a big difference, but I still got the thing. If you want it, I'll rent it out to you for 40 bucks.
Just text me here. I'll bring it to your house if you want your carpet clean. And if you want me to do it for you, I'll do it for 150.
And, you know, just do that. And like that's such a good teenage side hustle because, you know, you'll learn sales, you'll learn marketing, you'll learn a little bit of like unit economics. It's just a little way to get kind of make your first dollar.
I think making your first dollar is massively underrated. Like I didn't make my first dollar, my first hustle dollar where like not like a job where I was sitting at a cash register all day, but like me creating a product and selling it to somebody. I didn't do that till I was like 19.
I'm sure you did it earlier because I think you were flipping stuff on eBay or something. I think you were more of a hustler early on than me, but I didn't know until it was 19.
SPEAKER_01
I think until it was 19. Yeah, but eBay doesn't feel like the first dollar though.
SPEAKER_02
Well, it's kind of like you had the scheme. It's not a job basically. Like you're kind of like first dollar out of business.
And I would call that a business.
SPEAKER_01
In high school. Yeah, it's like.
SPEAKER_02
But by the way, 19 is very young, dude. Actually, maybe it was later, I guess, because I just grabbed it. I thought you were gonna say like 30.
It was 21 or 22. It was right after I graduated. And so it's probably 22 actually.
And so like, you know, I wish that that 22 was 12. I think that it's like learning languages or like working out. The earlier you learn these core skills, the better.
And so, if you're sitting there, and even if you're 29 right now, 39, whatever it is, and you're at a job and you've just never done this, I really encourage you to go make your first dollar as a side hustle, as a business, make a product or find a product and sell it. And it's surprising how it'll kind of like change the way you look at things.
SPEAKER_01
Yeah, I agree. That's what I told Sarah when she was doing her course. I'm like, if you just make one dollar and it's gonna change your life.
Can you tell me about this con guy?
SPEAKER_02
I love this guy. All right, this is the Billy of the Week. And by the way, we should have Ben pop on.
Ben, come on here real quick. We got a new producer. And one of the things I'm gonna ask him to do is for our little segments, make sure we do our segments like Billy of the Week.
People love that segment, we should do it. And two, we gotta have like a little sound, a little jingle, a little something, whenever we go to this segment, I think. And Ben's the host of the How to Take for the World podcast.
If you're not subscribed to that, do it. He did those Edison episodes that we released about Thomas Edison.
SPEAKER_01
And he's also the producer for our show now. He has almost 100,000 listens a month.
SPEAKER_02
Woo! All right, Ben, okay, big dog. I'm surprised you're even still here with that big number.
SPEAKER_01
Not for long, Sean. If you keep pumping me up like this, then you're not gonna have me for long. But I agree, we'll get to it.
SPEAKER_02
Your head's not even gonna fit in the Zoom window. We'll try out a sound.
SPEAKER_01
We'll play something on this episode, a little like Billy of the Week jingle and see how people feel about it.
SPEAKER_00
$1,000,000 isn't cool. You know what's cool? A billion dollars.
SPEAKER_02
So, anyway, back to the Billy of the Week. So this guy, his name is Shahid Khan. He's from Pakistan and his story's kind of insane.
So here's the guy who moved to America at age 16. First job is a dishwasher for, I think, a $1.60 an hour.
So he starts making $1.60 an hour and today he's worth $9 billion personally. And how the heck did he do that?
SPEAKER_01
So do you know this guy's story? A little bit. I know him because he's incredibly recognizable. He's kind of beautiful.
Like, he looks... He looks like an animal.
SPEAKER_02
He looks like a badass. Looks like a bird. He looks like a badass.
SPEAKER_01
Well, he looks like someone who I both respect and fear because they seem formidable and also they look like they like to party.
SPEAKER_02
Yeah, he's got a fucking sick mustache, basically. That's his icon I think. He's got one of the mustaches that's almost a twirl at the end.
It's amazing. So he looks really special is the way I would describe him in a good way. Okay, so what is his story? So he starts off dishwasher.
He's like sleeping at the YMCA. And like, you know, now that he's super rich, he like donates millions of dollars to the YMCA because he's like, dude, I used to sleep in here. I used to hide in the YMCA and sleep because it was so cold outside.
And I couldn't afford like, you know, where I was supposed to live. And so he made his millions by, or his billions, by building custom bumpers for cars. So car bumpers, truck bumpers, car bumpers, that sort of thing.
So here's like how it all worked. So he graduates as an engineering student and he gets a job at this company that does manufacturing for car bumpers. And he kind of like works his way up first few years.
I think he's there for maybe five, seven years, something like that. He's eventually kind of like leading the engineering operations. And he's sort of like, man, this is so inefficient the way we do this.
We get all these different parts and we try to like jam them together to make this car bumper. It's real heavy. It's really clunky.
It's kind of ugly. And I think the company was called Flexing Gate or later it was called Flexing Gate. But he's working at this company.
And then along the way, he's sort of like, he's trying to convince the company, like, hey, we should change the design, but they're not really listening to him. So he's like, all right, screw it. I'm going to spin out my own company and I'm going to design my own bumpers.
And so he quits, he takes, I think he has $16,000 in personal savings. He takes like a $50,000 SBA loan and he goes and he creates his own bumper company. And so he starts trying to go get clients and trying to go get customers and he's getting some small customers.
And along the way, as he's making progress, he gets sued by his previous employer. They're like, hey, you stole trade secrets and you're competitive, you're a competition now. So like screw you, we're going to sue you.
And he's like, shit, they're way bigger than me. I can't afford a lawyer basically. So I'm like, how am I going to fight this in court? And I know their strategy, their strategy is going to be like, they just bleed me out, right? Like they're bigger than me.
This is going to cost both of us money, but they have deeper pockets. So he comes up with a strategy where he hires the cheapest lawyer he could find just to sort of like stall the case. And then like, so it's costing him almost nothing to continue.
And it's costing them a lot of money. They're losing a lot of money on this lawsuit. And then he starts studying every night.
Like after the business operations are done, he goes to the library and he starts studying law so that he can defend himself in court because he hires this kind of like soul Goodman, you know, type of character and just, you know, wants to defend himself. And so he starts educating himself. And so he ends up winning the case.
And along the way, that company Flexing Gate was losing like $50,000 a month. And so they were, the business wasn't very healthy. So by the end he wins the case and he just ends up, it takes the money and he has the money from his business and he buys out Flexing Gate.
So he buys out the company that was suing him as like a, kind of like a fuck you, plus a consolidation of like customer. How much did he pay for it? Do you know? I don't know the exact number that he ended up buying him for, but you know, sort of like baller move going back there. And he had designed this bumper that was like a slick, kind of like one continuous piece.
So it wasn't a bunch of pieces put together and it was way more lightweight. And so all of a sudden the car company is like, Oh, this is great. We want to have a lighter weight thing.
It's better for fuel efficiency. It's easier for manufacturing. It's cheaper.
Fantastic. So they start going to him. And so he starts getting like these contracts.
And there's like all these little sub stories in here that like I don't want to dive too far into, but like he wants to get the like Suzuki contract. And so he hires a bunch of people who know to speak Japanese. He starts learning all about the culture.
He like goes there because he's like, I have to go further than anyone else is going to go to win this deal because I'm a no name brand. But I have a great product. And if I can make these guys trust me and believe in me, this will work.
So he lands a Suzuki shortly after that. He gets the big Toyota contract. Now, like as of today, I think he's basically making like every automaker's bumpers.
Like I think, you know, there's like 20 million plus cars that are have his bumper, something ridiculous, some ridiculous number, like 30% of all cars use his bumpers. And so, you know, the company does billions and billions of dollars. His personal net worth is ballooned to where he, he owns $9 billion or he's worth $9 billion, I believe, as his personal net worth.
And then he's done a bunch of other things. So he bought the Jacksonville Jaguar. So he wanted to own an NFL team.
And he tries to buy the Denver Broncos. But at the last minute, the guy who was the minority owner had to write a first refusal and like exercised it and bought the Broncos out from under him, Stan Cronkey. And so he's like, ah, shit.
But he became friends with the guys who owned the, the people who owned the Jaguars. He buys the Jaguars. And he starts doing some pretty interesting things.
So the Jaguars are kind of like one of the bottom of the barrel teams in the NFL.
SPEAKER_01
And they're still not great, right?
SPEAKER_02
They're not great. They've never, they've had like very small windows of time where the team was good, but it's never like a high profile franchise really. It's like one of the small market.
And so he's like, okay, how do I play the game? So like, how do I use this to my advantage? So he's like, all right, ticket sales are low. And he starts to dig into why it's like, ah, it's just so expensive to come to a game. The average fan is priced out.
So he does something like pretty radical. Like he, he, he made it where any fan can bring their own food to the game, which is like the opposite of what every other stadium tries to do where they're like, ah, you know, low ticket, but then we'll charge you like $30 for a hot dog. He was like, bring your own food.
And what ends up happening is ticket sales go up and I think food revenue went up when they got to the stadium. Like, you know, something counterintuitive result like that. And, you know, he started doing a bunch of other things.
Like he put a fantasy football tracker in the stadium on the scoreboard. Cause he's like, oh, fans, you know, they're not just here to watch the game. They're here for entertainment.
And part of their entertainment is their fantasy team. So he like would show your points while you're there and people got a kick out of that. And he like pimped out the locker room for the players.
He's like, I want to have like the best locker room. Very similar things to what Mark Cuban did with the, with the Dallas Mabs, by the way. So similar sort of playbook.
He now owns a WWE, which is like a head to head competitor with WWE, like Vince McMahon's thing. So it's like a wrestling, a wrestling thing. He's got this crazy yacht called Kiss Smith.
I don't know how much this yacht costs, but to rent it, cost 1.2 million per week. And that excludes food, fuel and docket costs.
And so like, you know, Beyonce and Jay-Z rented this thing out for their Italy vacation. I think it's like a $200 million yacht that he rents out for a million dollars a week. Dude, that's nuts.
SPEAKER_01
What's your biggest takeaway from him? I just love this sort of like, I mean,
SPEAKER_02
this rags to riches story is kind of like amazing. And I think it's, it's inspiring. And so I think there's a lot of people who, who could do this.
You're in a company, you see things done inefficiently. And if you had the guts, you would basically be able to spin out. And like, you know your own competitor inside and out, because you were there as a leader.
And so you know where their weaknesses are. You know what the customer needs are. And you know, if you start to chip away, like you can make a lot more than you would ever make climbing the corporate ladder there.
And then I love some of the like atypical bets that he was making or moves that he's making, like going into wrestling. I think it's super interesting. Most people don't think about that or go there.
There's no way that will work, by the way.
SPEAKER_01
There's no way. Well, I think it's already made quite a bit.
SPEAKER_02
Cause he bought, he bought this. And I think he bought the thing for dirt cheap. And there's just like, there's always a perpetual number two to WWE.
So he doesn't need to become WWE, right? Like, yes, there is a long shot bull case where, you know, he ends up overtaking it. But there's always been a number two, like WCW back in the day or like, you know, the local, the local shows and whatnot. And so I think that there's a lot of money in even being them, like a really strong credible number two.
And I think WWE ends up buying all their competition. And so he might end up flipping it to them someday. But it takes like some deep pockets.
So it might fail like, you know, a lot of things could fail. That's okay though. But I like these types of bets.
It's inspiring to me like a guy like this.
SPEAKER_01
Yeah. I think it's really cool. I'm reading the, there's an awesome article about him in the New York Times.
It's an old one. It's about from 2011. And basically it says, Jaguars buyer had his eyes on ownership franchise and the dream has come true.
And he talks about like how it's been his dream to do that. And the whole like immigrant, you know, like this was like the, to me, this is an American things to own a team. And I think that's really great.
SPEAKER_02
So anyway, I think he gets a lot of racism stuff too. By the way, I was reading about that. Like in Jacksonville, there's a bunch of ticket holders who canceled it because they, an American didn't own the team now.
And he's like, dude, we are Americans. But, you know, so I think he's even, even, even still, you know, still fighting certain battles.
SPEAKER_01
Yeah. I did, of course. And I dig this.
This is a good one. I feel like every billy of the week that we've ever done is like basically an immigrant. There's definitely a recurring theme here.
SPEAKER_02
We got to do an American billy, a born and bred American billy of the week.
SPEAKER_01
No, I like the immigrant stories. I prefer those. Let me tell you about a cool app that I found.
Well, it's a web app. So a website. It's called Fuck You, Pay Me.
And so the URL is FYPM.VIP. It's kind of confusing, but I just sent it to you. And so Fuck You, Pay Me.
So basically what it is, it's kind of glass door slash yelp for influencers. And so if you are an influencer, you can log on and you could see which brands are easy to work with and how much they pay and people want to work with them again. And I think this is interesting for a couple of reasons.
The biggest one is, well, like this is cool. But the second reason why I like this is because these types of businesses I actually think are incredibly easy to set up. And if you could start getting reviews and if you could start getting people to use it, very valuable.
So basically this website, I don't know what it's built with, but it's probably a WordPress, like a login or something like that. Like very, very, very simple stuff. You could build this in like two or three days.
And there's another good example of this. And that's called VCGuide.co. So we're talking about influencers and venture capitalists because that's in our world. But have you ever been to VCGuide.
co?
SPEAKER_02
Yeah, I've been to it, yeah.
SPEAKER_01
Okay, so it's the most basic looking website you've ever seen and it's just a list of names and people vote on and or leave reviews on different venture capitalists. But anyway, I think that this is a really, really cool business. And I love this idea.
There's another one that I was looking at called niche.nich.com, which is not small, but they like, it's the same type of thing, but just they do it for schools. And so I think that there's a lot of really cool businesses that could be built with this model.
Another one that I think could exist in similar influencers is basically all the publishers out there, like Bustle, they pay freelancers by the article or by the word. And I think that if you wanted to, you could do a price per article for publishers. You could do how much anyone pays for anything, basically in terms of freelance work.
And so anyway, I think this is a cool business. It's called Fuck You Pay Me. I think it's awesome.
SPEAKER_02
Yeah, I think this is cool. It's like a, I think it was started by a couple influencers, right?
SPEAKER_01
Yeah, but I don't remember their name.
SPEAKER_02
Yeah, so I think it's a good, scratching their own itch, right? Like at some point they get tired of working with clients that don't pay up on time or try to renege on the deal. And they say, look, if we band together, we could do this. And they already have a network of other friends who do this, they have trust, they know the problem.
So I think that's a great niche business to start.
SPEAKER_01
And if you're in a world, like in an industry, I think these are actually easier to build. Like for example, if you are in the automotive world, automotive manufacturing, and you have 50 friends who work in that business, you could pretty easily kind of get this going. And it becomes addicting.
I remember, I'm not on VC guy, thank God, I'm not a VC, but I do invest, but like, let's see, are you on it, Sean? No, I'm not on it. Like you start checking your name all the time.
SPEAKER_02
Yeah, exactly. You want to know, what are people saying about me?
SPEAKER_01
Yeah, you check it all the time. And so anyway, I think like they're, I think these are really interesting. And this is kind of a cool one.
SPEAKER_02
I have a super quick idea. I'll just do, that's related to this. I saw this company, I should give them a shout out.
I think Pump. And what they're doing is actually pretty cool. It's, you know, like investor, so you wrote great investor updates.
I used to be on your, I wasn't an investor in the hustle, but you used to send me the updates. I don't know why, just, just cool, like I could see it. And you wrote really great investor updates.
Like it was clear, it was like, just the right mix of like, the info you need, not too much and not too little. And you had like a clear ask if you needed something, so you're getting some value.
SPEAKER_01
I see a lot, I see a lot of companies using that same template. I don't know if I stole that, if I took that from someone, or like, like Kevin Lee from the Raman company, his updates look exactly the same. I don't know what it is, but that style, I feel like is everywhere now.
SPEAKER_02
Yeah, I don't know where you got it from, but it's great. I wish more of the founders I invested in would do it, because mine don't do that, that's how I opted there. They're either like, ultra detailed.
It's like, we hired this engineer and this person, and they used to work here. It's like, all right, I really just, okay, I'm glad you did that, but like, what does that matter to me? Like it's two in the weeds for where I'm at to help your business. And then they'll leave out like, here's how many customers we have, and here's how much money's in the bank, here's what we need, here's where our goals are.
Like they'll leave that out, but they'll go into like ultra detailed, but other stuff. So anyways, I think in general, investor updates take a lot of time. They're really healthy practice, but they're sort of like writing books right now.
It's like, you do this thing once a month or every couple of months, and you write it, take some time to read, take some time to write. And I saw this company pump that was basically just saying, take your cap table, and it lets you do like, Twitter sized updates about your company. So you can just like, post a photo of something cool that's going on, or a chart.
And it's just like, what's the URL? I don't know the URL. I think the brand, I think the app or the company's called pump. I think it's, it might need to be public.
I might have to believe it out, but I was looking at it as a potential investment. Because I really like this idea. I think that updates that are more frequent will actually be more transparent, will actually be more useful.
It'll be more easy to read, easier to write. It'll get more interaction between the investors and the founder, because I can just hit the like button, or I can just write a quick reply, like looks awesome, or have you talked to this person? They're doing something cool, or check out this. And I think this is actually a way better way to do investor updates.
It's basically like a private Twitter feed for just you and your investors. And that expectation of a bite-sized bit of content is great.
SPEAKER_01
And it's on the Play Store. I don't even know what the fuck is a Play Store. Is that like a? That's Google.
You know Android?
SPEAKER_01
Oh, dude, I don't fucking use. No, I don't know anything about that.
SPEAKER_00
I'm looking at it now.
SPEAKER_01
That's the craziest thing I've ever heard. Dude, I've never been on the Play Store in my life.
SPEAKER_02
Dude, you try to say this like blue collar every day, Sam, and it's like, what is Android?
SPEAKER_01
I'm sorry. I don't know one person that uses Android. Do you? Of course.
SPEAKER_02
I don't. Tons of people use it.
SPEAKER_00
Like developers use it.
SPEAKER_02
No, I have friends who use it. Android has great camera. The Pixel's got an amazing camera.
It's amazing.
SPEAKER_01
Dude, I don't know one person like closely. I thought just thought everyone just.
SPEAKER_02
Except if you have Android and you're in my group chat, you're out of my group chat, bro. Like you're killing the group chat with your inability to like send pictures and and all that. It's horrible.
SPEAKER_01
But I'm looking at pump. It's also in the App Store. I actually think this is cool.
There was this other company that people were were were saying was going to be really cool. I forget the name of it. You might remember it, though, and it was like how to collaborate with your investors better.
What was that called? It started with a C.
SPEAKER_02
Cable. I think that's the one.
SPEAKER_01
C-A-B-A-L. I saw Cable. It seemed OK.
This seems way, way interesting.
SPEAKER_02
I think this is better. That Cable has a bunch of like cool people using it and invested in it. So it might have like the important people doing that.
But how did you find this product better?
SPEAKER_00
Zach, my scout. How did you find this?
SPEAKER_02
Dude, I have a lot of help. When Zach found this one for for Oz found the Billy of the Week and sent it to me because he had been on the guy's yacht and sent me a picture of it and was like, you got a feature this guy. It's a lot of my ideas don't come from me.
Wow.
SPEAKER_01
No, that's amazing. I would I would invest in that company. Yeah, I think that's really cool.
All right.
SPEAKER_02
If you're a founder, hit us up. We want to we want to invest in that. All right.
You want to do one more thing or you want to save it?
SPEAKER_01
We should save it. This episode is going to be a little crazy. Oh, you want to talk about my influencer update? Yeah.
SPEAKER_02
You're like, let's save it. But I want to talk about this.
SPEAKER_01
Well, because this that's actually not important. So we can hide it.
SPEAKER_02
This is actually what I was going to start with because I found this hilarious and awesome. But I wanted to know what you're actually doing because like you said it as a joke. So Sam texts the other day goes, I think I think you were joking, but you're like half serious.
No, I was not. You were not serious or not joking. I think I would get more serious than joking.
So Sam texts, I'm thinking about stopping trying to be a business influencer and just go to be a fitness influencer. I don't know if my face is good enough, though.
SPEAKER_00
This is the full text.
SPEAKER_02
And so then I'm like, OK, just kind of a random funny text. Didn't think much of it. And then you sent me this link to this Reddit post where you're like my fitness journey.
You're like here I'm at 12 percent body fat and here's my photos and here's what I'm doing. I'm like, oh, shit, he's actually trying to do it. So what is this? What are you doing? So did you see my Instagram thing? The video? Yeah, I saw your video of your like transformation.
SPEAKER_01
Yeah. So here's why I think it's cool. I love exercise.
I love to work out and I'm a little bored of just business content and I look up. So you want to know what I we're going to talk about this next episode, but here's what I do late at night. Late at night, I go to Instagram and I love watching videos of ripped guys stretch.
Do you ever watch?
SPEAKER_02
No, no, I never do that. I definitely have never done something like that.
SPEAKER_01
Dude, there's these guys. This is like getting really popular right now. There's these dudes who they do calisthenics and they're like sitting on like these bars and they like move their legs above their head or they they like do the splits or and they're not like jacked like dudes, but they're like skinny-ish, very flexible.
And I'm like, this is the way to live life. 100 percent to be skinny and flexible. And there's I just I just in my head, I'm like, they're just stretching all day and filming it.
That seems awesome. I can do that. And so that's kind of like how I want to live my life right now is I like watch these guys do like, you know what your thoracic thoracic spine is? Yes, like your mid back.
So like it's upper back. So because like we sit hunched over, like everyone's got like a hunchback kind of. And so the thoracic it's like, I think it's really good to stretch.
And so I just watch videos of guys stretch their thoracic spine. I love Nick Bear. Nick Bear was this huge beast of a guy who came on our podcast and he has this like pretty cool business and he just like runs marathon and lifts weights all day.
And I see this and I'm like, that sounds awesome. I totally want to do that. Also, additionally, I'm a little I got a little once like we sold the company, I got a little depressed because I was like, I live such a soft pussy life.
Like I don't have any real threats in my life. I never have to fight. I never have to get like, I never got to go hunt for my food.
I never am like afraid of getting eaten by a line. Like I need some action and adventure. Yeah, I'm too comfortable.
And so I was like, this fitness thing seems cool. Like let's just learn how to box or let's just do something like interesting and just document it. And I've loved it.
And so I am not joking. I think I might do this.
SPEAKER_02
But when you say might do this, what does that actually mean? You're going to try to literally become a fitness influencer, meaning like you want to be Sam, you know, Sammy Hamstrings who's got like amazingly amazing hamstring stretches or like what do you actually want? What is the goal?
SPEAKER_01
I think I could build a large following. I don't, I, I besides like checking other people's pictures, I don't post on Instagram at all. And for some reason I have like 5,000 followers.
So I think that's a good base. I think I could build up this like reputation as this like fitness slash business type of guy.
SPEAKER_02
Okay. Fitness slash business, but you're talking specifically about stretching or no, any, any fitness is fine.
SPEAKER_01
I'm going to focus on boxing and weightlifting right now because that's what I love. But I think stretching is like the way to go. Yes. I like there's so many people who Google different stretching stuff. Dude, I'm telling you this, this whole mobility movement, it's huge.
And how committed are you to this? I mean, I've worked out constantly.
SPEAKER_02
No, no, no, to the influencer part. I know you're committed to doing the fitness stuff.
SPEAKER_01
I haven't decided how committed I am because.
SPEAKER_02
Well, what was the reaction to your Reddit and Instagram thing? Cause that probably just gave you a bunch of jet fuel of motivation to keep going.
SPEAKER_01
Well, it was good. I mean, the Reddit, the thing that Reddit was interesting, I just posted on a subreddit called guess my body fat and like people, but then I wasn't caring about that when I told you what I was caring about is that someone said your body fat is probably this. I don't know about Sean Purries and I was like, oh my God, that's crazy.
Someone like recognizes us. And so, but the Instagram thing that I posted, it got popular. But the thing is, is that I actually think that like getting famous on social media is really cool.
And also it will make you very unhappy. And so that's my biggest thing. The biggest thing I'm nervous about is like, do I actually want to spend time on this and go down this like.
Yeah. He didn't stick, you know, dedicating my life to something that maybe isn't actually that cool or important, but it does seem kind of neat. So anyway, that's my rant on becoming a fitness influencer.
I think I could do it. I think I'd like have girl next door, like a girl next door body. You know what I mean? Like definitely.
That's so true.
SPEAKER_02
It's like you're not unachievable, but you're also impressive. So it's like, ah, yeah, I'm into it, but I feel like with enough work, I too could be there and he's
SPEAKER_01
just a regular guy. I got girl next door abs. Like, you know, like you can do it too.
And you have been doing it, by the way, you look great.
SPEAKER_02
Well, I'm trying, but I'm far behind where you're at. And so like, you know, I had a head start. It would have been fun if like when I saw you post that thing, I was like, oh, damn, okay.
So I've been doing this for one year now. So I have to do this for a while. Okay. Let me see. You know, it sort of put into perspective like actually the girl, the guy next door thing you said is so true because that's actually the feeling I had, which was, I was like, you know, when I look at random people on Instagram that are really ripped, it doesn't do anything for me because I'm like, well, I'm not trying to do that.
I'm not trying to be a gorilla. Like I'm not trying to like have 19, you know, 19 abs, but like four, four nice abs. That seems like both achievable and desirable to me.
So I actually think you're onto something with this guy next door vibe.
SPEAKER_01
So this is my, this is my thing. I might just translate that to like getting shredded and being fit and like living a long, healthy life. That's why it's interesting to me.
Also the same way that whenever you post stuff, like people send you free shit like that drink company or like, you know, you have, you have a lot of like people who email you with amazing opportunities. It would be cool to get that for a workout related stuff. So that's one of the reasons why I want to do it.
SPEAKER_02
All right. Did I show you this? Have I shown you this?
SPEAKER_01
It's, it's an axe.
SPEAKER_02
I'm holding up an axe for those who are just listening, not on the YouTube channel and it's called chop fit. So this guy sent me this speaking of being a fitness influencer. I don't get shit.
I don't get anything. Bro, there's a method to the madness. I think we asked for it or we told him, like I saw this thing and we messaged him and be like, Hey, this is awesome.
He's like, Oh, I'd love to send you one. It's really, but what I do, I basically just have a bunch of DMs that are for products I think are cool. And I just say, yo, chop fit looks dope.
Congrats. You know, like something like that. And they're like, Oh, thank you.
That's amazing. And I'm like, yeah, I would love to try it. Or yeah, I'm excited to try it.
And then they're like, Oh my God. I just let him fill it in with like, yeah, here you go. Anyway, so he sent me this.
So it's a way to look at the website.
SPEAKER_01
It looks amazing.
SPEAKER_02
So it's basically Peloton. The reason I'm showing you this is because you would dig this sledgehammer. It's yeah, but it's like more.
There's two of these. So you get two of these. So you have two of these to work out with one in each hand.
And it's sort of like a Peloton, but like, okay, like I like the idea of Peloton. I like the idea of guided classes, but I'm not into biking. Like I don't love biking.
I don't love running on a treadmill. So like I have the aqua bag boxing bag in my garage because I love hitting the aqua bag. It's like super fun to me.
I love aqua bag. So that's really cool. And then this is the new toy I'm starting to play with, which is like, I like swinging this thing around.
There's something that feels fun about this. It feels like I'm about to like kill somebody. And you can get a pretty sick core workout with this thing.
And like kind of it also works the forearms really well too, because you're holding an axe, which is like, if you ever seen like a lumberjack, those guys arms or their forearms
SPEAKER_01
are insane. Do me a favor tonight or tomorrow whenever you're going to go work out again, just do it shirtless, do it outside in the sun, and take a video of you doing this and post it on Twitter. And I promise you it'll get at least 25,000 views.
People are going to like comment to you and it's going to comment about you and it's going to feel awesome. You're going to become a fitness influencer too.
SPEAKER_02
I work out with no shirt every day in the sun every day. What I don't feel is the cord, the whole thing. I take snippets because I'm, I'm going, you're going from fit to really fit.
I'm going from fat to fit. And so there's a big difference. You got to be strategic, right? Like you don't want to just post a before.
It's got to be like slightly impressive. Or it's got to be a long time. It goes from shitty to like, oh, that's really good.
You don't want to go from shitty to okay.
SPEAKER_01
In your case it's like.
SPEAKER_02
So I'm storing up my ammo for the Epic montage.
SPEAKER_01
You're like right now you're like, there's like before and way before.
SPEAKER_02
Yeah, exactly. And so I'm a good before photo now, but I had a way before that I've been, I had been working towards. I'm not after yet.
So I'm, I'm waiting for the after. Now maybe that's a bad move. Maybe I should be posting everything, but I think it has a bigger impact if I do the before and after, because it should be impressive when you do it.
SPEAKER_01
Okay. Well, this is the episode where we've just decided we're both going to become fitness influencers. I think you should post a picture.
SPEAKER_02
I don't want to be a fitness influencer, but I do want to like do it to myself. I've never done this. I've never been somebody who's like ripped.
And so I want to do it.
SPEAKER_01
If you start posting, if you start posting, the reason why I wanted the reason, another reason why I'm doing it is I said out there, I'm going to, so right now I weigh 203 pounds and I'm probably, I'm 12%, maybe 14% body fat, which is okay. That's pretty good. I said, I put it on there.
I want to weigh 185 in three months. And a lot of people saw that. And now if they see me out there eating like an idiot, they're going to like confront me.
And I think that that accountability is actually really good. No, like, like, like my in-laws saw, you know, saw me and they're like, Oh, we, you know, we're not going to eat. We're not going to, we can't go to this place for dinner anymore.
Right. You know what I mean? Like that type of thing. Yeah, that's funny.
SPEAKER_02
All right. Ben, how did we do with this? This one was weird. Okay. All right.
SPEAKER_01
Nice. I'll take that one.
SPEAKER_02
What was the weakest part? Or might have just been forgettable.
SPEAKER_01
It was weird, but I think people are really going to like it. I think people like weird. I actually think the body influencer stuff was really good.
8.5 out of 10 overall. The weakest part was, I would say probably the middle talking about like water bottles and stuff like that.
That was interesting, but just the weakest. The strongest was like the energy audit stuff, time tracking, sleep talk, like when you guys work. I think that was super strong.
Started super strong, ended super strong when talking about your like fitness journeys. Love that. All right.
Good.
SPEAKER_02
I, the Samhose water thing was by far my favorite part of the whole episode. Is that a real thing people used to call you hose water or that was a figure of speech?
SPEAKER_01
No, but I use, I used to drink out of a hose, a hose. I like, I love hose water. You don't drink out of a hose.
SPEAKER_02
Dude, are you, are you considered funny? Because I find you really, really funny, but you're funny in a surprising way. And I feel like you think you're funny, but almost that other people don't give you credit for being really funny.
SPEAKER_01
I think that I'm not that funny. And I think most people don't think I'm funny.
SPEAKER_02
Really? Oh, I feel like you know you're funny.
SPEAKER_01
I think people, most people do not find my humor to be, I got like a Norm McDonald humor. You either are into it or you're not. Just so everyone has like the background that, that joke that Sean told of Sam saying, I'm going to own a lake someday.
He posted it in Slack and then like badgered us like five times afterwards was like, did you see that?
SPEAKER_02
You laughing at my joke? Was it a joke? I mean, that is pretty good. I thought, fuck. And then, and then we're like, yeah, it was good.
And then Ben comes in, he's like, Sean is really funny when you said this thing. And Sam was like, what the hell dude, my lake joke is way better than that.
SPEAKER_01
Oh my God. This makes our life so cool that it really is.
SPEAKER_02
Future owner of the Lakers, future owner of a lake.
SPEAKER_00
All right, we're out of here.