SPEAKER_01
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Learn how HubSpot can help your business grow better at HubSpot.com. Oh, dude, it just comes with the territory. That's when you're in your creative band, you're gonna be crazy.
You gotta accept the craziness.
SPEAKER_00
I feel like I can rule the world, I know I could be what I want to. I put my all in it like the days of. On the road, let's travel, never looking back.
SPEAKER_01
Do you wanna talk about Kanye?
SPEAKER_02
I do wanna talk about Kanye.
SPEAKER_01
Yeah, so I only watched the first episode because I have this rule, I've got two rules. The first rule is if there's a movie that involves animals as the protagonist. I don't watch it.
SPEAKER_02
I don't know where you're going with this. I don't watch it. I don't watch it.
SPEAKER_01
Lion King? I don't watch it. The animals always die. So I don't watch it.
I have a rule. I don't like, if there's a war movie and it's set in a period where they had horses, like Braveheart or the Patriot, and the horses die in the war, I don't watch it. It's too much for me.
I don't like seeing horses die. I don't like seeing the lion get trampled. I don't watch that shit.
The second thing is if it's generally either scary or sad, I don't watch that either. I'm not paying money to get freaked out, right? I'm paying money to be happy. I feel good, yeah.
Yeah, like my life sucks sometimes anyway. I don't need to like, I wanna pay money to like make it not suck. So I knew that in episode two, that was when his mom died.
So I was like, nope, I'm not gonna watch that. So I only watched episode one.
SPEAKER_02
By the way, I've watched episodes. His mom doesn't die yet, that part.
SPEAKER_01
They made it, I thought they made it. They were playing the song, Hey Mama, like over the preview.
SPEAKER_02
So you haven't seen any of the scenes with his mom? Because those are the best scenes.
SPEAKER_01
Yeah, well, she's like, I bought a, she's like, you don't own a house, but you bought this chain and she goes, okay.
SPEAKER_02
I like the chain, Kanye, it's nice. This is nice, Kanye.
SPEAKER_01
Yeah, she was very supportive of him.
SPEAKER_02
Yeah, so I did. So, okay, so let's talk about the mom. All right, so this kind of documentary is frankly great.
And I'm kind of mad more friends didn't tell me you gotta watch this. Like I can see why maybe some people don't like it, but this is like, this is up my alley. This is my alley.
SPEAKER_01
Dude, did you see the idea about how, basically it was just a guy. Dude. Because you asked yourself, why is this? Where's this footage from? Why is this guy just walking around? Like he's got a cam, it's like a camcorder on his shoulder. Why is this guy with Kanye when he's like on the street? And basically this guy was like, I saw, I forget the movie that he saw.
It was called like, there's a movie where, yeah, hoop dreams. It follows four young like high school or kids or eighth grade kids. He's like, let's see if they're gonna make it to the NBA.
And he's like, I was inspired by that. And I thought Kanye was gonna be famous. And so I just decided to follow him around.
And this was before YouTube was around. So it was weird that a guy was with like a shoulder camcorder.
SPEAKER_02
Totally weird. What luck for all of us that that guy, so shout out to Kuti, the guy who did it. He basically, and by the way, I think they explained this more later.
I haven't seen the whole thing. So I might not know something that's like said in the documentary, but I can only watch the first couple of parts. So he basically sees Kanye and he's like, this guy's cool.
And then drops everything and is like, I'm gonna film this guy. I'm gonna film this random guy from Chicago who wears a retainer and is trying to be a rapper. And he's like a cool producer, but like, you know, who knows, right? Like, you know, most people don't make it.
As Kanye says in the documentary, he goes, yeah, where I grew up, there's a whole bunch of guys who were just finnig it signed. And guess what? They're still finnig it signed. They're just always finnig it signed.
And so like, you know, that seemed like the most likely path, but like that's amazing. So this documentary is amazing because he's got footage from before everything. When he's got nothing, when nobody believes in him and he's like, you know, trying to make it.
And because of that, he's got all this footage and other people also view it as harmless. It's like, oh, I don't know, why is this guy got a camera? What are you doing with a camera out? And it's like, oh, I'm filming a documentary for Kanye. All right, that's weird.
All right, but I guess come on in. Like, who knows? And so you see Jay-Z, you see Pharrell, you see all these like legends in the game early on because in the studio, because they just have this footage. It's amazing.
SPEAKER_01
That it was awesome. I love this documentary. It was cool that he looked up to a couple of guys like Most Def and Common.
And now those folks aren't even in the same stratosphere
SPEAKER_02
as what he is now. Exactly. And he surpassed them.
They asked for his autograph.
SPEAKER_01
And he, yeah. And they were like, all right, fine, Kanye, fine. I'll come, I'll come with you to this thing.
Right. And it was awesome. And it's easy to say.
Like when I watch it now, I'm like, oh, this is so obvious. This guy like has the it factor. And of course that's easy.
But there was one scene where he was in a record label like reception room, I think. And there was this woman just standing there. And he was like, hey, can I talk to whoever? And she kind of ignored him.
And then he just started rapping. And he's like, well, let me show you my rap. And he plays, he plays all falls down, I think.
And which is like the hit of hits. And he's rapid and she's like, cameras up for a minute. And then eventually she just like starts making phone calls.
SPEAKER_00
And she's like working.
SPEAKER_01
And then she's like, excuse me. I'm like, has to walk by because there's someone at the door. And he's playing all falls down before it like became a thing.
And it made me think of two things. One, that's crazy that he kept getting after it. And two, even though all falls down is a total hit, I understand how if you heard it, it's just some crazy guy.
You'd be like, oh, that's stupid. And it really makes me respect people, whether it's people who invest money in a product or people who find an artist or find art or a trend, people who can spot something and be like, I think that's it. And if we position it in the market this way, this is gonna be a home run.
And it really shows you how hard that is. Because that woman, and there was like three different ladies walking around the room, were 100% fans of that song. They were like, they were like, looked like young people that were in the music industry and they were working the way up.
They 100% were about that song when it came out. But then it didn't click. And that is what I try to imagine.
I'm like, what is my all falls down today? Did I skip over anything today? And I found myself asking that after I saw that documentary.
SPEAKER_02
100%, because you just see people who are writing them off, people who are just too busy doing their work that they missed this absolute goldmine that's like, literally he's putting it in your face saying, please, please like check me out, right? And like, and it's easy, like when something's popular, it's easy to appreciate, it's greatness. When something is just some random guy in your way, it really takes something special to spot that talent and it made me wanna be that guy, right? It made, it made me wanna be that parent. So like, I wrote down a bunch of notes, which is weird because like who writes notes while documenting, but I was like, there were things that stood out to me that were like, real life lessons are just amazing moments that were in this.
So I'll give you one. He's rapping with his mom. His mom, his mom was an English teacher.
And she's like, what's that one you used to say? Like, I was at the playground and then they said, good boys came around and then, and she's like doing it and he does it. And she's like, oh, I love that one Kanye. Like an audience of one.
It's like, all he really had at that point was one fan. It's like his mom. And she's like, that's a million dollars right there.
She goes, I always used to tell you that, right? It said, that's a million dollars right there. And he laughs, he goes, I ain't got a million dollars yet. And like, now he's a billionaire, right? And so it's like, and she's like, no, I'm telling you that's a million dollars.
And then he tells her some good news. He's like, mom, MTV is gonna film me for there. Like, you heard it here first thing for emerging artists, like unknown artists.
Can you believe that they're gonna film a documentary? Mom, okay, can you believe that? And she goes, I can believe it the way you are. She goes, you writing tracks, it's like watching Michael Jordan shooting free throws. And then she goes, she goes, you know, you work so hard, you keep going, you keep going up, it's bound to pay off.
So yeah, I believe that Kanye, for people like you, you're special Kanye. And like, and she's not saying it, there's no difference when you say something fake.
SPEAKER_01
You're doing a really good job. Yeah, this is good, you've got me bought it.
SPEAKER_02
This is really good. And so, so she was, you know, there's a difference when somebody says something like, no, you're great versus like, when somebody genuinely believes in you and they're not just trying to pump you up and they just have a quiet confidence about him. Like she wasn't going overboard and wasn't saying like, don't worry, you're gonna make it.
She was just saying like, of course I believe it. Like, yeah, I'm not surprised.
SPEAKER_01
And she wasn't critical. So he comes back and she goes, Kanye, when are you gonna buy a house? And she, he goes, I don't know yet, but check this out. And he pulls out this chain.
I don't know what was on it. But he was like, I could have bought a house, but I bought this instead. And she goes, well, it's all right.
It's pretty nice.
SPEAKER_02
Good job. I like that Kanye. Yeah, I like this chain.
And she's like, again, so supportive and such a believer. And that's like a thing that moms do, but it's just like, you know, that's mad respect on that. And so she-
SPEAKER_01
Most moms don't do that, by the way. I don't think most moms do that.
SPEAKER_02
I feel like, you know, a lot of people are like, dude, I have the best mom. And it's like, well, you know, trust me, there's a lot.
SPEAKER_01
Well, I think that there's a lot of shitty parents out there. And then I think that most parents are just, that most parents are just are okay. It's just like a distribution, just like everything else.
And she was very special. And single mom too, right?
SPEAKER_02
No dad. Single mom and, hey, you know, he opened up her fridge and there's like literally like- Like wine and milk. There's a cord of milk and a cord of rosé or something like that, why Zinfandel.
And then like he's like, and he uses that like in his song later or whatever. And so there's a couple other things. So he goes, so I'm just gonna, can I read you some of these notes? I just just blown away.
Yeah, yeah, keep going, keep going. So there's one scene where he's, or no, she goes, she's trying to warn him. And so she goes, you have this confidence that kind of you're like, you know, but once you make sure you stay humble.
And like, obviously that's, you know, been a challenge for Kanye over time as he's like, I am Jesus now. And so, and she's like, remember a giant looks in the mirror and sees nothing. And like, I still to this point, I don't know what that meant.
And Kanye clearly also didn't know what that meant in the moment. And then she tries to explain, she goes, she goes, don't make yourself less of a star. A star is gonna look like a star.
You can't be a star and then say, I'm not a star. You can't have, she goes, you gotta have some oof about you. And I just love that.
Like, that's a phrase to live by. It's like, I have some oof about me. Like that can mean anything in any situation and it's the right thing.
And then she goes, she goes, don't just go to the mirror and say, no, I'm not all that. Thank you very much. I'm not all that.
I'm not a star. Like, yeah, you'd be a star, but be humble at the same time. And she goes, you, and he goes, you're saying I don't do a good job of that.
She goes, no, you do a good job of that, but you gotta make sure you keep doing a good job of that. And like, those are like, you know, kind of like that's a seed that's been planted, right? And so, gosh, he's great. So there's that one.
Then there was like all these moments where, all right, the importance of identity, right? So he says from the beat. So at the time he's known as a great producer, he produces the beats that Jay-Z uses on his big blueprint album. And people know him as that.
Everyone loves him as a producer. Everybody wants him as a producer, but he wants to be a rapper. Yeah, he was upset about that.
He was upset. And so he goes into this one. He's in the hallway at the record label.
SPEAKER_01
Which, by the way, a lot of people forget, do you realize how much he produced before he actually got famous?
SPEAKER_02
No, that's kind of crazy.
SPEAKER_01
As an artist. It's pretty crazy. Like the big one was H of the Izzo.
Right. And there's like dozens more. I can't think of anything off the top of my head, but there was dozens more where you were like, wait, you did that? And he did it before he had his own thing.
SPEAKER_02
Yeah, exactly. Exactly. And he was great at it.
And then he's like, he talks about it. He's like, yeah, people want my beats. They say, oh, can I get one? Can I get, give me a beat? He's like, and then they hear my song.
They're like, yo, I haven't heard this. Where'd you get this? He goes, that's my shit. I use that for me.
And he's like, he's like trying to like, on one hand he needs to sell beats to pay for life. But every time he does, it's a step away from where he wants to be in a way, like to be a rapper. And so he's in this hallway and this guy's trying to hype him up because he's like, oh, you got the documentary crew? So he puts his arm around him.
It's like the managing director at Rockefeller Records. And he's like, you know, this right here, Kanye West, he's the best rapper producer in the game, best rapper producer in the game period. And then Kanye is like kind of like upset.
And he's like, what? And he goes, well, you gotta say that, man. It's like saying I'm the best kid rapper in the game. He's like, what? I said, you're the best rapper producer in the game.
I'm just a rapper. If I'm the 50th best rapper, just say he's the 50th best rapper. Don't call me the best rapper producer in the game.
That's whack. All them are whack. I'm not that.
I'm a rapper. And like, think about what's going on in that moment, right? He's like fighting to get a record deal where most people are in desperation mode. Like they'll take what they can get.
And instead he's got this identity and the whole world is trying to pull him to just be a producer because that's what's in it for them. Like that's proven. And that helps, you know, helps them make hits.
And you know, why aren't you just happy? Pat you on your head and say you're a great producer. And he had this identity in his head so strong that I think 99 people out of 100 in his position would just become a producer because the whole world is pulling him in that direction. It was a faster, easier path to success.
And the money was there and the success was there. And he didn't have to grind as hard as he did to try to prove himself as a rapper. But he had it in his head.
No, I'm a rapper. And if I'm the 50th best rapper, I'd rather be the 50th best rapper than the best rapper producer. And I just it was such an example to me of like people will stay consistent with their identity.
And so you kind of got to ask yourself, like, what is my identity? Like if I said, what's your job, Sam? What do you do?
SPEAKER_01
Right now, my job is I do podcasts.
SPEAKER_02
If I just say, what like who are you? What do you do for work? What do you do for a living? I'm a business person.
SPEAKER_01
OK, you're a business person.
SPEAKER_02
So if all of a sudden it doesn't matter what HubSpot offers you, right? Like, OK, you're vesting out your deal. You that's great. But let's say any company comes to you and say, Sam, we'd like to make you the vice president of marketing operations at biggest company in the world.
And you're going to get this and that. You're not going to do it because it's not consistent with your identity. You're like, I'm a business.
SPEAKER_01
I have to be an entrepreneur. Yeah.
SPEAKER_02
So entrepreneur, I can't be an employee if I'm an entrepreneur. There's just not there are two separate things. And like in the same way, you know, you're not going to do heroin because you're not you're somebody who doesn't do heroin.
You don't even have to weigh the pros and cons of it. It's just really not a discussion for you. It's not part of who you are.
It's not like I'm trying not to do it. It's no, I just I don't do that. I do do this and I don't do that.
And so those lines you draw for yourself are so important on identity.
SPEAKER_01
All right, everyone, today's episode is brought to you by Imperfect Action, hosted by Steph Taylor. It's a podcast on HubSpot's podcast network, the audio destination for business professionals. Imperfect Action is a bite-sized online marketing podcast for business owners.
So join Steph Taylor. She answers all your business marketing questions that deep dives into the nitty gritty of online marketing, content marketing, social media marketing and marketing for strategy for business owners. A few recent episodes include some of the biggest mistakes you can make with your launch.
Another one is why growing your audience feels so hard in 2022. And another one is five ways to make content creation less consuming. So check it out.
It's called Imperfect Action. You can look it up wherever you get your podcasts. And I would argue so there's this book called 48 Laws of Power.
Have you read it? No, but I've heard of it. All right, it's awesome. So he's got this one chapter where he says you always have to reinvent yourself.
And he gives a bunch of examples about that. And the reason why you want to reinvent yourself is the person who you can't peg down typically can become the most powerful because there's something about changing yourself that it does a couple of things. First, this whole act as if thing, it's real.
So if you act like you're going to be an expert artist or something and you work harder, you can eventually become that. But you kind of got to act as if. Second, it kind of reinforces habits.
So you see like, no, I'm a healthy person. Therefore, I don't do unhealthy things. And third, it gives you this aura of mystery and people who have mystery surrounding them typically are powerful.
And and there's a ton of good examples about this, like a really interesting and easy one because she does it so clearly is Lady Gaga. So like oftentimes she'll reinvent herself. So at first she was this like kind of just normal, like a white lady playing on the piano.
If you see her like when she's a little bit younger, then she becomes like this weirdo person where she like puts meat on her body. Then she transforms and becomes she starts playing jazz with Tony Bennett. You're like, what the heck Lady Gaga is doing that? What the hell is that? Now she's like just got done doing some acting and she was a great actor.
So constantly reinventing themselves. I think Arnold Schwarzenegger has done a really good job at that. We just can't.
Yeah, you just you've got to reinvent yourself consistently. And Kanye has done that where he's actually changed himself. And I think inventing reinventing yourself.
You actually need to make the decision. You're going to be like, I am this. Now I am this.
Exactly. That's something you got to choose that identity. And after a while, then you could be like, all right, great.
That season was this season had a beginning and a middle and now it's come to the end. What's the next season of me? And you can actually pick and choose what those inventions are. And I when I read that when I was a little bit younger, that kind of changed my perspective on things.
SPEAKER_02
When I went to the Tony Robbins event, it was a perfect example of what you're talking about. So he he tells this story. He's like, you know, he's like, yeah, there was this kid I was working with.
I was this kid I met and kid was overweight and he wanted to be fit. But he was talking about all, you know, it's hard. I'm working so hard on time to exercise, blah, blah, blah.
And he's like, he wanted to be in a relationship and we saw a woman, beautiful woman. I said, well, go talk to her then. And he didn't want to go talk to her.
So well, why would she want a guy like me? I'm too young. She looks older than me. You know, I don't have a good job.
She probably wants a guy who's got something going for him. Look at my clothes. I don't look good.
So he didn't want to go talk to her. And so he talks about all these aspects of his life, his health, his relationship, his career. He's like, what do you want to you're working as a busboy right now at a restaurant? What do you want to be going and doing? I want to be over there.
I want to run that dealership over there. You know, why don't you go apply for it? Well, why would they hurt me? I got no college education, right? Like coming up with all the reasons why, like labeling himself, all these identities that he's not, right? I'm overweight, no college education, too young, too dumb, too fat, too, whatever. Right. And people do this all the time. And so he's like a draw.
He basically talks about the turning point for this kid. He's like, he drew a line and he said, no experience, like no experience. What are you talking about? Yeah, no experience.
Yeah, I don't have I'm not stuck in all the old ways like all those other motherfuckers, right? Like I got fresh ideas. I got the energy of a young stallion. I'm not like some 50 year old guy who is dragging into work every day.
Yeah, I got no experience. I got the best experience, no experience. Right. Or like, why would this woman want to be with me? Me because I got that, you know, and he just turns it around. Like, what's the truth? Is the truth that you have no experience or the truth that you have fresh ideas and young energy and you'll hustle harder than anybody else to prove to prove yourself because you have this is your track record.
Right. And so he does that for each one of the things. And then it's like, oh, you know, at the end, it's sort of like, you know, that kids me and he shows a picture of himself before and where he was living and how he was working and how he turned himself around.
That's good. And he says in this thing, he goes, you know, right now you guys see me on stage and I got this. I have I have energy and confidence and I have all these like these inside wisdom or all these things that people praise me for.
He goes that what people don't realize is I created this Tony Robbins motherfucker. I created him. And like, and I just thought it was so powerful of a way of thinking like.
You can create that that thing you want to be that the ideal version of you, you get to create that. And the people who've done it, they just created it. They chose that identity.
And then they just lived up to that day by day. And like, you know, there's a the Kanye is like a, you know, a great example of like literally speaking it into existence. He says a ton of stuff on there, like people going to know me without my last name.
It'll just be Kanye at some point. And he's and I. Go ahead.
No, no, go for it.
SPEAKER_01
When I was watching that, it also reminded me of this other thing. And here's a really small example. So you, Sean, are your your I don't know what you are.
I don't create creative is one word, but that's not the most effective word. I would say your whatever it requires to be a good like storyteller and podcast host, that's what you are. So it's like a mixture of creativity, performing and a bunch of other stuff.
And what I've come to accept is like, so I always joke that Sean is always like, usually two minutes late. He's usually always two minutes late to stuff. And at first that made me angry.
It doesn't make me angry anymore now because what I know is in order to be good, in order for you, Sean, to be Sean and be good at these things, that means by nature, you're going to be the opposite of good at these other things. Right. Like that's just what it that's just what it comes with. Like, so like if you want someone like, so it's like, well, you know, you can't be this amazing athlete and have time to do all these other things.
Like in order to be an amazing athlete, you got to train all the time. So like, I just accept that like, well, I want him to be good at this. Therefore I accept that maybe sometimes I'll just be two minutes late.
And when Kanye acts like a crazy person online and he says all this crazy shit about Kim Kardashian and he types in all caps on Twitter and shit. People are like, this guy's crazy. Like, what's he doing? And I'm like, well, that's what we need.
Being crazy is good. Like that's why we got all this gold and I love those crazy people. And you can.
And so what I've learned is like in order to be great, you're going to be messed up in some other in some other categories.
SPEAKER_02
The the Bistro beast thing I was talking about at the beginning, he said something just like this. He goes Joe Rogan asks like, you know, what was it like? You know, what did your friends think or whatever he goes? He's like a first. My friends just thought it was weird.
Like nobody that wasn't a popular thing to make videos. And then they just got sick of it because all I ever wanted to talk about was making YouTube videos. They would ask me about other stuff or try to talk to me about other stuff.
I just didn't have any interest in anything else. I was just obsessed with making great videos. And it's all I wanted to think about.
And I remember there's an interview with Conor McGregor. He goes on BBC. It's like one of the bigger like it's like not just like an MMA guy covering Conor asking about it.
It was like BBC World or something like that was going to interview. And they asked him some question or there was like some small talk, you know, about like about like the news or the game. And he's like, oh, yeah, you know, both teams play hard.
He just has something generic. And then the camera cuts at his documentary crew is filming because I have no clue who those teams are. He's like, I don't follow any.
I don't think I don't follow sport. I don't follow news. He goes, I think it was I don't know anything about anything and I don't want to know anything about anything.
I just am obsessed with my with my craft. I have lost my mind to my craft and I've seen that. And I've seen that.
And so, you know, it's like this kind of inspiring thing that you see as like a common. What are the common denominators of greatness? You I wouldn't say you have to do anything because there's many ways to win. But these these things do show up often, right? They sort of rhyme with success is like this obsession, the sort of singular obsession with something or identity, seeing yourself as becoming something, even when the rest of the world doesn't see it.
Having that one believer like your mom, right? Like so like if I was going to say like the lessons from Kanye, which I think is what this episode is turning into was like, you know, number one is like, you know, the power of that one believer, like his mom. Number two is like the power of identity. Number three is is like.
So he has this moment where he goes, somebody said something, they go. They go, you know, do you think it's harder for you because you're from Chicago and because you have this background as a producer, so people don't take you seriously as a rapper? He goes, he just goes, he goes, the way I feel is anything that anybody ever tells me is a disadvantage, I'm going to make it my advantage. And then he basically, if you watch the documentary, that's exactly what he's doing.
He's like, OK, I'm pigeonholed as a producer. Well, I'm going to make the dopest beats for myself and I'm going to use my beats as currency. So he's like, yeah, I supply beats to Jay-Z.
Guess what? I get Jay-Z to do a hook on my first album, which he's not going to do for like some random no name rapper. But because I build this credibility, I'm going to I'm going to use that as my currency or like he gets in this car accident and his jaw is wired shut. And it's like, I'm going to turn that to my advantage.
How did he turn a disadvantage? Like for a rapper to have a jaw wired shut through the wire, he creates a song called Through the Wire, rapping about his time. And then, you know, the first line is like, you know, about drinking, insure. I like, you know, other people make pancakes.
I just drink scissor, you know, just the syrup because he can't eat solid foods, right? So he writes his hit song when he's got the broken jaw. And he also says this other he was I was laying there. I couldn't do nothing back there.
There's no like cell phones or anything. So he's no the smartphones. So he's just like saying sitting in the hospital doing nothing for seven days.
He goes, I was laying there and I decided I'm going to be the best dressed rapper in the game. He's like, because he was watching music videos. So they put music videos on there, but they couldn't put the volume high.
So he couldn't like bump to the music. We just watching other rappers. So he turned the disadvantage of a red which was he realized all these rappers dressed the same way and it's this one style.
I'm gonna do that.
SPEAKER_01
Then now he's a fashion billionaire, you know. And back then rap fashion was horrible. It was just like it was like a basketball jersey and like baggy jeans.
Yeah, it was the worst. So he did a good job. Let me ask let me ask you a question really quick.
Don't say their names because you might have to insult them. But the three wealthiest people you know, what is what around what you think their net worth is each?
SPEAKER_02
Um, about the ones like I know, like I know well, like somebody, not just like somebody I've met. Yeah. Someone who's like a friend.
SPEAKER_01
Who you know about some of their personality traits in their personal life.
SPEAKER_02
Yeah, I would say like some between like 300 million and 700 million. I like I know them like I know about their like real life, not just like the surface level stuff.
SPEAKER_01
Of those people, how many of them have this trait of being obsessed and and and to the point where if a normal person, a non wealthy person saw their life, they would be like, dude, you're weird or the way that you're handling this is wrong. You know, you're you how many would say something like that?
SPEAKER_02
Oh, 100 percent of 100 percent of that. What are and what are examples of? Yeah. So one of them, they worked so hard on their business.
They were so obsessed that like their family members used to come to the office and say, you got to come home. Like you just you're working too hard or afraid. And when they sold their company like 45 days later, they had like a heart surgery because they had like worked themselves that hard during that time.
Another one I remember the day after they became worth over 100 million dollars. I was I knew them well that that same night, they were up till three in the morning working on their like new project that had like no, no, like, you know, less than 100 customers and like clearly they'd already made it. And it's like for them to stay up fixing bugs in this like test flight product that was, you know, a three in the morning that day.
Like most people would be chilling hard for it. Going to Bender for a year like wired very differently. Third person, they're not just obsessed in their work life.
They're obsessed with kind of anything. So they they like it's like if they get into like some random hobby or sport, they just take it to like a level that's not like common or like their hardcore gamer. Or they just like get there to have an obsessive personality.
It's not just an obsession with work or money. That just happens to be the game that pays out in a points called dollars. But they just get obsessed with any game that like catches the catches their interest.
SPEAKER_01
Yeah, that rings true to all the people that I know. Do you have an example?
SPEAKER_01
Yeah, so our mutual buddy. I wonder if I could I'm actually not going to say his name. So well, I'll say it.
Yeah, I could say it. Jack Smith. So the chair like he the building of the chair.
SPEAKER_02
That's an example.
SPEAKER_01
Well, I'll give you a different one. So he's obsessed with if he buys anything, he'll buy 30 of them. And at his house, I've seen it.
He's got a Google spreadsheet. He tracks every item and every category of thing that he's bought and he ranks it. So if you ask him about chocolate, he actually has a spreadsheet with literally a hundred pieces of chocolate.
He goes, I tested all of them. Here's the best one that I think is the best. When we got married, my wedding gift from him was roughly a thousand dollars of stuff that he considered the best.
And it was so weird, like the best socks, the best underwear, the best lotion. And he's so obsessed with this that Amazon multiple times has banned him from having an account. And so he has to create different credit cards just to continue getting an account.
And he's so he's just obsessed with stuff. Right. And he's he's incredibly wealthy and he probably got he probably got wealthy when he was 28, really young. But he's just crazy obsessed with stuff to the point where like, I just I just I just accept that he's just an oddball.
Right. So yeah, that's one example.
SPEAKER_02
Let me give you another one that I thought was kind of like one of the lessons. The lesson number, I don't know what we're on now. Lesson five from Kanye.
Close mouth, don't get fed. Don't get fed. So I don't know if you've seen this scene where he goes into he kind of like just like he there's like a point where like the record label is not like paying for like the studio time because like, you know, they're kind of like put him on the shelf.
They're like, they weren't sure about it. They don't want to put the money into like promoting them and getting them to record and all this stuff. So he's like pulling in favors some way, somehow.
So he goes to like he asked Jamie Foxx, who he's like made beats for before. He's like, hey, I want to come over. Oh, you got the studio in your house.
You know, you mind if I just record something real quick and like boom, uses the studio and then gets Jamie Foxx to do vocals and that becomes the vocals on one of his tracks. Slow James. Yeah, slow, slow James.
Then there's one with Jay-Z. He gets into the studio with Jay-Z. Jay-Z is recording and he's like, you know, you might have a referee real quick.
And he's like, yeah, OK, yes. You know, I'm not going to say no. And he just freestyles on the spot with no back track for Jay-Z to his face.
Well, like a one on one like basically just one man or fighting a poem to another man. It's like kind of an amazing thing that's happening. And then Jay-Z, you see him like start to nod his head.
He starts to like, he's like, I like it. He lets him do a hook on Jay-Z's like, let's him do a verse on Jay-Z's track. And then Jay-Z says out loud in the studio, he goes, I had no idea.
He goes, but that's he goes, that just shows you closed mouth. Don't get fed. And like, and then they and then they catch on the documentary.
The guy, the recording guy, he goes, Jay-Z is like leaving and the cootie shoots his shot to he goes, he goes, oh, man, what do you think about Kanye West? And he goes, he's a Kanye West man. He's, he's got it. He's going to be big.
And he goes, and then he goes, he goes, you think so? He goes, I'll put my money on it. Haha. And he walks out the, it was like the Jay-Z laugh and walks out the studio and they captured that. And they're like, yes, we got like basically an endorsement from Jay-Z.
That's going to help us keep going. And it's just one instance after another of like in the moment of truth, he didn't sit around and wait. He shot his shot and like, you know, close mouth, don't get fed.
And I just think that's like, how did you, how did you remember all this?
SPEAKER_01
Were you literally just with a pen and paper taking notes?
SPEAKER_02
I would write notes. I just write like, I'd write like literally says closed louth because I misspelled it typing fast. Close louth.
Don't get fed. Jay-Z. And then I, and then I thought about it, right?
SPEAKER_01
Like, because this is on your, on your iPhone apps notes. Yeah. Note. And do you do this for all your, all things like that? Yeah, I just have notes for everything.
SPEAKER_02
Like I have, I have a thing called jokes and I'm like slowly building a standup comedy set over time. Like eventually I'll collect enough funny things. I'm like, oh, that could be a joke.
I'll put it there.
SPEAKER_01
God, I find that to be amazing. I, because I watched the same thing, but you remembered so much more than I did.
SPEAKER_02
I was just upset. I was into it, man. I just saw so many lessons and I remember like there's so many moments of my life.
Like I bet you have one too, where it's just like, do you have a closed mouth? Don't get fed moment. Like, does one jump to mine or does I'll tell you mine? And I bet you you have one.
SPEAKER_01
I probably have a few, but I, you know, as you can expect, because I got big mouth, I typically have always, I've done a good job of speaking up with yours.
SPEAKER_02
Like when I was in college, I, at the time I thought I was going to be a doctor. So I was pre-med. I took the MCATs.
I was ready to graduate and go to med school. And just for fun, I took a blow off class. The easiest class offered on Duke campus was called getting rich.
And obviously that changed the direction of my life. And one of the classes. So the teacher was basically, she would bring in somebody who had made it in some world and they would come and just talk to us.
So this guy was a,
SPEAKER_01
Was this the most popular? You told me about this.
SPEAKER_02
Was it the most popular class? Hardest class to get into because it was like highest, highest rated of easiness, of fun. And like that, on ratemyprofessor.com that, that professor had a chili pepper next to her name.
That means she's hot. So it was like all the, the highest scores. So I got in and I was sitting in class one day and the guy was a hedge fund guy, I think.
And he was talking about his career. He's like, all right, enough about me. Like what about you guys? You know, I'm not something cool.
Who's, who's, who's got a business that they're trying to turn on? Who's got a business that they're running? Or who's got a business they want to launch? And he started looking around the class. He basically scanned from left to right. He goes, pitch me.
Like that's what I do. I invest. So, so pitch me.
And he lives from left to right. No witness crickets. Nobody's, you know, you never seen a quieter group of smart people and nobody's, nobody's at hand.
I'm at the very edge of the class on the right. So I kind of had the advantage of I had a moment to like assess the fork in the road. And the night before me and my friends had had that dumb idea for why isn't there a Chipotle for sushi? Oh, dude, we can make that.
Like it was a Chipotle on campus and we want, or there's a subway on campus and we, we wanted to build a version of that fast casual thing for sushi. And I thought it was a funny idea. I had been pitching at the night before to my friends where I was safe.
And now here was this guy saying pitch me an idea and nobody's saying shit. And then I had this thing in my, like back to identity. I had this thing which was like, you know, you're the cool kid or something.
Not the cool kid. I definitely wasn't cool kid in school, but I just felt to myself like, I'll take the shot. I'll take the shot.
Like in basketball terms, like if in the moment of the clutch moment, I'm not going to be afraid to shoot. I might miss, but I'm not afraid to shoot. And so I did it.
I raised my hand and he goes, all right, finally, what you got? And it pitched the idea. And he goes, that's a terrible idea. He just like blew me off.
And like, but he's like, but you know, let me tell you, like, he's like, even if you go and do that. And he like gave this lesson, which was like, this is America. Like it's the only country on earth where you get rewarded for failing.
Like you can go fail at a business and people will give you positive credit for trying. He's like, most countries, that's just not how it works. And he goes, he goes, you know, the other thing is a lot of you guys might want to work at a hedge fund someday or investment bank or whatever.
Guess what? The first three, four to your resume is all going to look the same. It's only the bottom, the other section that's going to have anything different between you and the next kid who also was honor roll student, did good on the SATs and then graduated with three, three, five GPA. So like that's the only way that you're going to get differentiated.
So you go do your sushi restaurant, it'll lead you, you know, it'll help you in what you want to do, even if it fails. And that's like pretty much exactly how it played out.
SPEAKER_01
This was like a conversation because of how much you care. I thoroughly enjoyed this. I just, I barely said a word, but I enjoyed it.
What do you think, Ben? It's so evident when one of us is like incredibly passionate about the topic. Yeah. And what do you guys feel like is the Kanye pod in this like guys to like, do you think that most of your friends are watching it right now? Everyone knows what it is.
SPEAKER_02
I think a lot of people are watching it. Like I've talked to maybe like, I don't know, it's like, you know, one of the big things on Netflix is always like, Oh, you watching the thing on Netflix? That's at the top. Yeah.
SPEAKER_01
Like I am. Yeah. Wait, Ben, you haven't seen it. I have seen it.
Yeah. I watched it. Yeah. I think that I'm the only one of us who finished it. Actually, I watched the third part is, is not as good as the first two though.
So you guys are the first part was great. So have you guys watching euphoria?
SPEAKER_02
No, but I've seen I've seen a couple of episodes at the beginning.
SPEAKER_01
Dude, that shit got me shook. You got to watch that.
SPEAKER_02
Like, yeah, apparently you're a parent. Like it's just like a nightmare scenario.
SPEAKER_01
Well, it's this this lady. What's her name? She's like half white, half black, Zadalia or something. Zadalia.
Zadalia and she just knocks it out the park, man. This girl is so freaking good. It just it was wonderful acting.
She killed it. I was really inside. Sarah and I both cried watching it.
SPEAKER_02
Wow. And that's got like a bunch of seasons, right?
SPEAKER_01
Like two or something. Yeah, I think two. You got to watch that.
It's so good, man. This lady is such a good actor.
SPEAKER_02
And why'd you ask if it's in the zeitgeist? You think it's not? Or why'd you ask that?
SPEAKER_01
Yeah, I just like I would think that it would kind of reach like maybe not Tiger King because that was like a phenomenon. But I was hoping because I loved it so much that this documentary would be like the thing on Netflix. And I found that like a third of my friends have seen it.
That's true. It's not like as popular, but his craziness is pop like the whole thing that he's doing with that with the guy who's dating Kim. What's it? What's his name? Pete Davidson.
That thing is like even that's because that's kind of overshadowing it. Yeah, that could be right. His crazies coming out hard.
I think part of the reason I liked it is part of the reason it's not like getting that big, which is essentially for the first episode for the first part, he just like has old footage of Kanye and kind of just lets it run with like a little bit of narration. And it's so it's not that much of like a narrative story arc that sucks you in. He just kind of like lets you be a fly on the wall.
Ben, knowing what you know, you had a podcast called Raising a Genius. Is it possible to raise a genius? Like I didn't like that podcast because he didn't do the best job of like just telling me the answer. So like I listened to that also.
SPEAKER_02
He did tell the answer, but I feel like it was too narrow. It was like the guy raised three chess champions. Okay, I get that you can raise a chess champion.
SPEAKER_01
And he played chess.
SPEAKER_02
Yeah. Does that mean you can raise a genius or that you can out practice people at a game of chess? Right? Like, you know, so I think those are two different things.
SPEAKER_01
Well, so can the encouragement that Donna, whatever, Don DeWes, can the encouragement that she gave him be a huge factor or a small factor? I think it's a factor. The Polgar method, this guy, Lazlo Polgar, had a very specific method. And I don't think it would work all that well for rapping because it is oriented towards like outcome driven.
Like it'd be good for raising a like a guitar player or a chess champion or a swimmer or like those kind of like very discreet. You can teach people exactly or a tennis player would be really good. But like a rapper or something more creative, I don't know if you can like it's almost like if it's creative, it has to come from within.
You can't have someone else come out and like try and raise your hand. But do you think that that her encouragement of him made him confident or he was born confident? I think watching that documentary, it was crazy to see some of the mannerisms that were the same between her and Kanye. And I was like, oh, there's something genetic about this.
Like yes, it was her encouragement, but it's also like whatever he has, he kind of got from her. Probably would have had it anyway. I read this book called The Blueprint Jean and it kind of changed my opinion where like 85 percent of everything is genetics.
That's kind of where I am now. I'm like, even if she was rude to him, maybe he still would have killed it.
SPEAKER_02
Dude, when she was rapping, she was good. Yeah. She was like reciting his rap. Well, yeah, my mom would not be able to do that.
SPEAKER_01
And she was in English.
SPEAKER_01
Yeah, she was interested. I mean, it's very related.
SPEAKER_02
And also he said he's been like making beats since like six or seventh grade, like 11 or 12. And so it's the same sort of thing. It's like, yeah, by the time you're 25, you're going to be really fucking good at something you've been doing for like over 15, you know, over 10 years, basically at that point.
And at like a formative stage where, you know, when you're 12 and you get obsessed with something, you can kind of just like do it pretty much nonstop and get really good at something because you could pick stuff up so fast. You don't have any other things to go do.
SPEAKER_01
Right. No, that it was a good documentary. There was it got me thinking a lot.
That was a good, that was a good one. I'm just not going to I just I couldn't watch the rest because I knew she was going to die. And it was I was being it made me sad just watching them together.
It made I got choked up a couple of times seeing them together.
SPEAKER_02
Yeah, it was like touching. Yeah.
SPEAKER_01
Yeah, she was special. The third part is like kind of interesting because it goes it's like a 20 year time jump and then goes into like a lot of stuff he's going through now and kind of the weirdness and running for president and like all that. And I feel like at the end, Cody's just kind of like, yeah, man, I don't know.
Pretty weird. You know, like he doesn't really have anything to say about it. He's just like kind of baffled as well.
Dude, it just comes with the territory. That's how it's been. You're creative, man.
You're going to be crazy. You got to accept the craziness. He's so crazy.
Do you remember when he went to Trump's office to show him his version of Air Force One? Like he's like drew up what Air Force One should look like.
SPEAKER_02
He's he's a he's a mad man. He really is a genius. He is a true genius.
SPEAKER_01
All right. That's the episode. I feel like I can rule the world.
SPEAKER_00
I know I could be what I want to put my all in it like the days off on a road. I don't know what I'm talking about. I don't know what I'm talking about.