SPEAKER_00
What's good everyone is track a child and this is James Delacy and you're listening to this week in digital marketing
SPEAKER_00
Nice James is just saying how he was watching me stream runescape Do you think I'm the first SEO in history to stream runescape and talk about SEO at the same time? Yep, definitely
SPEAKER_00
Yeah, dude, I'm the Christopher Columbus of runescape and SEO I was saying what's new with you
SPEAKER_01
Dude, I posted in the thing about I'm gonna talk. This should be pretty interesting for the listeners as well. I think around email lists so Walk me through what the hell I should do.
Okay. What we threw how to warm this thing up. So I got I got the list and it's about 400 odd a little over 400 odd thousand Emails oh me is joining the podcast a 400,000 odd emails and they're all buyers of various products So I've got those Based on the advice and the advice community.
I went with I haven't got it yet, but I'm I've got an account now on elastic email And that seems to be pretty solid and they have a list cleaning Serve or like a service as part of their email plans So don't have to actually go through a separate one as well So I'm thinking upload all the emails into that make cut out the ones that are dead or whatever in those lists trim that list and then from there I am unsure how to go about warming this thing up to get max deliverability in boxes I Know there's gonna be unsubscribers. I don't know if that's gonna fuck me in the long run Do I need to get like a private IP to run this thing on? What how would you do in the situation?
SPEAKER_00
So cleaning the list is absolutely first and foremost that that needs to be done and you're doing it so great But then you have to segment it so I might even have two domains like one burner domain In the background, okay So I would have two domains One burner domain and you should start warming them up right now using like instantly or a lemless or whatever
SPEAKER_01
I don't know if you know what through another software to warm it up
SPEAKER_00
Yeah, but there's so many there's like warm up services. What does that do? It helps build your domain reputation. So like if you have a new domain Let's say you register today and then you start blasting emails from it.
It's like it's gonna hit spam it within the second email I'm pretty sure Gotcha, okay, you got a Yeah, think of it like from a cold email perspective that that that shit needs to be warmed up for like a month Before I seen the first email. Yeah. Yeah. So you should start now Okay, cool. Yeah, or if you have any burner domains like any domains that you've sent emails from they don't need Then you could probably use that But I'm assuming you don't have any
SPEAKER_01
Well, the plan is to actually like I'm thinking about Instead of just churning and burning the list Literally just get a head start on growing an actual newsletter So I've got fuck with this many emails and say I'll warm it up I send out some affiliate offers just to say three grand whatever comes back, right? Now put another thousand of that into PPC Lee campaigns and just rinse and repeat and grow that thing fucking stupid big Doesn't that make sense?
SPEAKER_00
This is it's not gonna be three grand. I've done like a million lists before it's not gonna be three grand It's gonna be like nothing dude and your open rates are gonna be like five percent and Your domains gonna be burned 100% dude. I've tested it all come on man You know me I tested all the methods before I've scraped all the emails on the internet and blasted them before It doesn't work.
It doesn't work because number one, they've never heard of you. So they're not gonna
SPEAKER_01
Yeah, that's the thing I'm trying to figure out now How I'm gonna warm these people up to a new name because these were all part of a previous business Yeah, that a friend of mine got I don't know the all the backstory to a belt Okay, it's got all these domains the people that have bought things from this company before so the active buyers But then yeah, yeah, yeah get them onto a new name
SPEAKER_00
You'd have to somehow like the first email would be something like obviously like we're quiet the list like why yeah Something like that. Yeah quiet the old business shit like that But you what you need to do is you need to segment What I do is I do have a burner domain send out this message on On the burner domain, there's gonna be like Openers clickers and then there's gonna be like non-openers right and unsubscribers obviously the unsubscribed ones you don't email again The non-openers you also don't email again. It's just gone Okay So all you do is you segment from clickers and openers as well So clickers you need to have an offer maybe give them a free e-book or some shit Okay, cuz clickers are the most engaged and then from then on you only email You're allowed to email the clickers and then if then you don't email the openness No, no, no because you're you gotta you gotta do that in steps So then you take the openers and divided by 10 and then you start introducing those openers into your email list
SPEAKER_01
Okay, yeah, I said I segment the clickers I email the clickers going forward say twice a week with info whatever the fuck I'm doing Yeah, and then I Take the openers and I start adding 10% of To each time I send an email. Yeah. Yeah. Yeah, and every time someone doesn't every time an opener doesn't open an email Do you then get rid of them?
SPEAKER_00
Yes in the beginning like you're trying to cut the list as small as possible Gotcha, okay as small as possible
SPEAKER_01
And what if the email what if the initial clickers don't open say the next email? Are you still keeping them on because that were engaged on the first one? No, no
SPEAKER_00
You're trying to cut it as soon as possible and then once your domain is like, okay Then you can start introducing more people like then you go backwards then you expand the list again But like your your goal in the beginning is to like cut this list as small as possible to people who are engaged That's like the end goal. Okay. There's also services out there for that, but um They're not great. They just they just do what I do.
Oh, yeah, I'm gonna teach. Yeah, okay, so
SPEAKER_01
burner domain I don't even need to warm up the burner domain. Nothing. I just send out an email on a no You should warm up the burner domain.
So warm up both domains then initially Yeah, I send out on the burner domain an email saying hey, we're just a quiet XYZ You can get our free resource here. This is what to expect
SPEAKER_00
Except you should mention your new domain as well. Yes. Um, yeah
SPEAKER_01
Mention the new domain and be like and the new brand name and then basically segment from that list to people that clicked The people that opened and the people that did nothing the people that did nothing removed from the list But keep but still keep the emails for the future because you mentioned obviously expanding. Yeah, yeah So I'm looking at the list then start sending informational emails to the clickers and if any of the clickers don't open The following emails start removing them and then start adding 10% of the openers each email into these Newsletters and then just keep culling culling culling until I get through all those openers and Then start bringing in the original people that never opened the first email into that same thing 10% 10%
SPEAKER_00
Well, it's gonna be a huge group. So you gotta be careful there Yeah, if people don't open in the initial email, maybe I'd email them a couple more times and then just call it a day Like that's the end of the end of the day like you're it's over. Yeah. Yeah, like those are just gone pretty much
SPEAKER_01
Okay. Yeah, and then these warm-up services. What do you say it's instantly?
SPEAKER_00
Yeah, I use instantly there should be a couple of apps sumo gigs to search like email warm-up
SPEAKER_01
What are these pricing? What are these things? I see well so they do they do it by number of email sent and the number of active leads So how does that work? Are you giving them your email list and then that won't mean up or that won't meet up against something else, right?
SPEAKER_00
So they what they do is They send Emails in your inbox to other emails they have access to yeah, like talking to each other using AI in the inbox So that's like it helps that domain reputation You should just use sales blink in App sumo I'll send it to you. All right on the advice slack Sweet got it. It's like $69 My time is it yeah lifetime? Oh, yeah Yeah unlimited warm-up email address per month.
Just use that as a warm-up Sweet. Oh
SPEAKER_01
Definitely. Yeah, and I'll get a burn. I'll just start warming this stuff up and then yeah, and the burner should be like I don't know if
SPEAKER_00
Your domain is indexy your you plan on sending from indexy. Yeah, I might even Look into like two two or three burners So it may it might be like get indexy calm try indexy calm indexing wise Yeah, indexy with two wise. Yeah shit like that.
I tried that as well. I absolutely Yeah, I think I'm hyped for you to try this but just got a sec expectations. It's not gonna be like crazy I thought it would be crazy as well before but it's not crazy.
What would be crazy about this? Yes, if you could upload that list because you know these guys are confirmed buyers Yeah, so if you can upload that list on to I don't know like Facebook ads and then retarget that list that would that would be better than in fact emailing them Cuz it's like a good way of training your pixel data
SPEAKER_01
Yeah, the goal is to eventually like to one the list up sats even just pure info emails Get those at least get the opens up and the clicks going and then stop and at least try Convert one affiliate offer just on something really basic and then just try and roll that back into buying more leads based on a Lookalike audience because with that many leads that are buyers if I create like a 1% lookalike on Facebook for leads surely then that's like Enough to start it start the snowball gobbling getting new leads into the newsletter And then just continue to grow it that way and then obviously just go down the same road sponsorships affiliate Whatever else and just flywheel it is just the only thing is just getting this thing warmed up properly and cutting those And getting enough people engaged on it for it to be something viable
SPEAKER_00
Yeah, yeah I just think the outcome From it's a huge list don't get me wrong 500k emails is a huge list I'm a guest you're gonna call like You should have like 10% left after the first call like after the first round of what we talked about You'd probably have less than 10% honestly I'm expecting 5% open rate and then probably like a click rate of 0.0 something. It's it's gonna be nasty
SPEAKER_01
Back I'll report back. Yeah But even if say say 10% stuck around to this to like 40,000 emails
SPEAKER_00
Yeah, yeah, but then Okay, we do quick maths right there 40k subs how many people would buy like less than 1% it'll be like point zero one percent or some shit like that like maybe You'd be lucky I'd be impressed if you got 40 people to buy out of the 40k Yeah, I'd be very impressed of the 40k you'll probably get sub 1% click through in your first email and On a free offer So it's like it's gonna be hard dude. It's hard to sell people man people are Like let me run the maths on that Point one percent. Yeah point one percent of 40k is literally 40 people and that's a click so I'm gonna guess 40 people click and then your average conversion rate would be One percent or so yeah one percent so that's not even one person converting.
Yeah, that's that's what I expect from a offer But yeah, maybe you can activate it into like a freebie and then you can become a I Don't know like a fitness fucking
SPEAKER_01
Newsletter and make money that way. Yeah, that's the plan is just maybe go down that road See if this at least maybe jump starts it gives it a head start and then just Just see what happens with it because if if the list does if there is some engagement on it Then there's potential for it to grow obviously, but obviously if there's nothing there then There's nothing there, but it's worth a shot to get this thing going So I'm gonna message you more as I get this thing warmed up to buddy To make sure I actually think it's
SPEAKER_00
Well, also, you'll learn how to warm up a Deactivated list which is useful for any any business I would say for sure for sure Yeah, dude, are you seeing on the advice me? Apparently people are starting to get clapped and there's like another update right now And like the SEMrush sensor is kind of off the charts. Have you seen that right? What's uh, what channel? I? Think SEO probably so got clapped. I don't know let me check the SEMrush Sensor is like off the charts right now.
Everyone's getting clapped. I'm pretty sure
SPEAKER_01
Oh shit is too is that because they're releasing SGE or some shit now? I have no idea. It's a you see that they're releasing SGE this week to all of us apparently Are they I didn't know that yeah, I was just announced that they're Done little conference thing
SPEAKER_00
Nice it's mostly um, I'm trying to check the top results for My keywords right now. It's a lot of fucking Korra reddit and then Amazon dude Ecom it's all Ecom very little. Yep. Like even editorial sites nowadays. It's a lot of Ecom
SPEAKER_01
So you come ranks for everything bro. My Ecom partnerships are fucking
SPEAKER_00
Guys, isn't it crazy? Isn't it crazy? It's actually fully crazy. I'm like pretty hyped about that
SPEAKER_01
It blows my mind that just because you're an Ecom or store just mean you can literally just like Go after anything slightly adjacent to your niche and because you're an Ecom store you're like protected Right yeah, I guess it would be low dr. Just be an Ecom store and since yeah, I'm typically going after affiliate is like less competition
SPEAKER_00
Yeah, that's true. I want to see hold on. I had a couple partnership tests recently Let me see how that's going It's all it's all Ecom partnerships right now.
Yeah, it looks pretty good. I think Hmm
SPEAKER_01
Mine's looking at mine's looking all right. I'm still publishing content So well actually the one content site well, I wouldn't call it a it's a content site It's they just don't have physical products. They sell like a membership, but they have never been hit by Google update They're super strong and even some of that stuff now was starting to creep up and it's just basically pure content So it's interesting too It's just that if a site hasn't been hit with that classifier, which is Ecom sites Very strong sites that are basically selling some product thing first.
They're just they're just ranking It was ranking for me everything
SPEAKER_00
Super resilient. Yeah Yeah, I don't know. I don't know what the way forward is Do I just fucking focus on you calm then you come partnerships because I know the Like the newspaper partnerships not working that well right now
SPEAKER_01
Yeah, I don't well because they're probably been caught up in the site reputation bullshit, too
SPEAKER_00
Yeah, it is it is but some of them are actually doing okay I don't know. I don't know
SPEAKER_01
You're what do you want to do with them if say some of them crash and burn with all these updates You're just gonna kind of just leave it there and see if it comes back
SPEAKER_00
Yeah, I've had a one site with manual penalty, but it's still making 30k a month
SPEAKER_01
It's the one that gets the other search engine traffic, right? Yeah, like I'll just leave them and
SPEAKER_00
To the partner 30k a month is crazy. They still think like They don't even care. I'm like, oh you can ignore that Um Manual penalty in your GSC.
They're like, I never even saw it. Thanks for telling us no I'm like should we recover this? I'm like, no, it's fine It's in that it's in that sub directory that only I touch and it gets a fucking ton of Bing traffic Like they don't care at all. They've been in 38 months.
That's like I think I right now I make more In that sub directory than the rest of the business like for sure. It's kind of crazy
SPEAKER_01
I'm sure as Bing less volatile to
SPEAKER_00
Yeah, it seems pretty good right now Dude, are you seeing the tests? I'm running in the secret HVAC channel. Well, which ones in particular?
SPEAKER_01
I need to go back. I've missed a few days. I've just been hit down
SPEAKER_00
Yeah, yeah, no worries. There was one where there was like a manual penalty. I saw that and It's recovered.
It's back. It's back. Don't crack me up so much man
SPEAKER_01
Just the message you send a that is like, oh, yes, wait
SPEAKER_00
Isn't that crazy? So that like, okay to the audience I I'm not gonna talk about this because we're actually I don't want to get clapped but I successfully It's not I successfully Recovered from a manual penalty. I could say that right pretty much. Yeah, it's not it's not one where it's like the message Is gone and you don't have rankings.
It's a message is gone and I'm ranking again
SPEAKER_01
So this is what I don't understand. If I ask you to help with the classifier You can't do anything you get a manual penalty that like the index the index is everything and then you just like get it removed in your back
SPEAKER_00
Yeah, yeah, it's crazy, right? Whereas the algo like classifier is cannot be removed. It doesn't even make sense, dude
SPEAKER_01
The algo classifier is so bad man like I'm pretty sure I'm still seeing my normal content sites going down I was lucky I have all these partnerships and everything else going on
SPEAKER_00
Why don't I tell you man? I was like gotta get on that. I'm telling everyone to get on that still
SPEAKER_01
I'm glad I took action on all that because my god like yeah still going Still trending down slightly. I mean, I still got traffic put it that way, but God damn man It is great. Likely. I'm just pushing video so damn hard that yeah, doesn't It doesn't phase me too much now because my video is just bringing in all the leads and That's been my main content now. She's actually doing pretty pretty like Instagram and stuff.
Oh Yeah, how's that going? That's going good man. I've got now When I started with like Sammy stuff was like a month or so great like 1700 followers now I've got two thousand three hundred and thirty seven nice nice growing. It's growing my real stuff's getting better So that's been actually quite good.
So I'm gonna continue doing that and continue doing the YouTube Which has been going all right to that Getting like close to 500 subscribers every 28 days now. So that thing is starting to to rock it up to Slowly, but surely yeah nice
SPEAKER_00
Dude, but I think Isn't your Twitter pretty big too?
SPEAKER_01
Yeah, it's almost a six thousand followers, but Twitter retweet is so wack right now the reach is so bad Is it yeah reaches been so so bad. I Don't know something changed recently or whatever, but Man, you just got shit post more and more. Yeah, I know I've got to figure out a way Like I've basically been shitposting on Instagram using I have this this negative hook that is a guaranteed to work every time it's just like basically I do like the five or three of the five worst X Y Zed for this thing, but it's actually The videos are actually the best and it's like sarcasm, right? So it's like basically I don't do these exercises and it's like all the good ones and then saying that you're gonna get too big You're gonna get too strong and they just that crushes every time.
It's funny. So I'm just gonna keep leveraging that same same hook
SPEAKER_00
Yeah, yeah I was thinking about if I should do yo, I met up with a Huge youtuber. I met I met in the advice community, but like she's like a day trader and she has 1.5 million YouTube subscribers.
What the hell? Yeah. Yeah, she's got like a massive community She kills it. She has got software and She makes a fuck ton from AdSense on YouTube because it's in finance.
Yeah, like fuck ton I'm pretty sure she makes like mid six figures from all her like revenue Yeah, dude, and she's like going all in on Short form right now, let me send you a channel Maybe don't talk about it because I don't know I didn't ask her if I could talk about it But um, yeah, it's good to connect man. It's that's why I always try to meet up with people online and shit Do you like short this?
SPEAKER_01
Damn 1.23 mil. Oh That's crazy, hey damn, yeah short for manners is Definitely a good skill to have I actually bought a tick tock account the other day I'm just trying to get get that thing on to tick tock shop and then I'm just going through deleting all the old videos I'm just making sure that I get everything squared away I'm just upload a couple of videos and then apply to tick tock shop So I was like, man, there's people absolutely making a stupid count Have you seen some of the videos that go viral on tick tock for tick tock shop and how they sell? It's like them holding the bottle in front of them and then just like recording it and then like with a hook or something on the screen And then just talking
SPEAKER_00
Really? No, I don't I don't see it at all. Dude. Well, I
SPEAKER_01
Not using to talk right now. I purposely went through and like searched like supplements and just like looked and liked shit So it feed me it and it's just literally people just like holding shit up and then just like you need There's people like selling their souls a like on cameras like you have to buy this blah blah Yeah, and it's just the easiest videos, but it's just people doing like three times a day one of them eventually hits so just like There's ones where guys are just like selfie mode on the camera holding the thing This Whatever the hook is and then just talking is three times a day Exactly the same just different script every single time different hook every single time just same stuff
SPEAKER_00
And I was like, no, they're selling supplements or where they're selling. Yeah, so he's like fucking jacked dudes or what is it?
SPEAKER_01
No, they're just normal people just normal people and there's just like people who are going live and just making a killing going live selling the shit Some of them is just the cam the phone set up with a supplement in front of the camera and Then just like answering questions. What was talking like you guys have to get this. That's 50% off on tiktok shop like I was like it's like information 2.
0 on there because everything is
SPEAKER_00
That was a huge thing. It's in like There's like a huge thing three four years ago in like Chinese tiktok. I People make a fucking killing so yeah live streams Selling what is I don't know what this called.
They just sell shit on live stream. That's crazy, bro. Especially if
SPEAKER_01
I Know I need to get I need to get on tiktok shop I don't know if I go live, but I'm gonna try a bunch of this stuff We just fucking recording this up a minute. Just see what happens with that equivalent to like Amazon influencer shit No, this is like Amazon influence on steroids Hmm. Yeah, this is the amount of amount of if you get one go viral the amount of money people make you stupid and If Instagram and stuff's gonna I've heard there's gonna my from different podcast and so I might be bringing out something similar to rival tiktok Like some kind of shopping thing.
So if you learn this skill now on tiktok when it comes out on Instagram At least you got a leg up, right? So Might as well learn the damn Some of those short form skills plus few of your own business you leverage your fear and stuff to yeah, yeah, yeah
SPEAKER_00
Yeah, for sure. Hmm. That's worth checking out. I think yeah 100%
SPEAKER_01
No Google updates either
SPEAKER_00
Yeah, but then you're at the Yeah, I think You're just trading one algorithm for another
SPEAKER_01
Yeah, but I think the skills of being able to record engaging short form video. Oh, yeah Yeah, yeah, any of the other platforms
SPEAKER_00
Yeah, that's true. Fuck. I don't know every time I talk to you. I'm like I should do it But then dude, it's so much work so much so much uploading reels five
SPEAKER_01
Five to six times a week now Yeah, I started last week in terms of getting the volume up Uh-huh. It gets easier once you start going through like there's always like hook documents You go find various groups and you go through the hook documents and you start writing out all the same you hook document Oh, yes, we I'll send you one and then You just create all your hooks from that and then it becomes a little easy We like what am I gonna do for my video and you look at the hook document that you filled out and then it just becomes a little easier Really, it's a interesting. Yeah, it comes way easier when you got hook first Look first and then then you create your video.
Here's one. I sent it to you on the thing Yeah, no way obviously when you start browsing shit You just like see hooks that do well and you just take those and just copy them or change them to whatever
SPEAKER_00
Yeah, yeah, fine fine That's pretty jokes Let me read out a couple. This may be controversial, but Dot dot dot. Yeah, what if I told you? Let's make let's see.
Yeah
SPEAKER_01
If you guys down you need to try this. Yeah, okay, okay? There's some better ones if you go down further like I don't know. This is how I saved me Here's how I saved 30 days this year with the simple tool.
Yeah That's a what's on a huge document man. Yeah Get your girlfriend or boyfriend a XYZ So this just happened at that's a nice one to a story one the ugly truth about whatever it is Yeah, there's a There's a whole lot of ways you can like You can turn these into various videos. You just fill these out what within your niche and you just gets a little easier
SPEAKER_00
Yeah, I got you Fuck alright, yo, let's wrap up guys go sign for the advice community wait, but you have no offer. It's full What's your waiting list? Yes, join the waiting list Sound for the link in the description The only discount live on the internet join the wait list. I'm sure the attribution will go through and Yeah, dude 350 people.
What do you think of our idea of limiting our own growth? Is that stupid or you think it's gonna be worth in the long run?
SPEAKER_01
It'll be worse in the long run. It'll keep the group quality good and It makes up more scarce right more valuable
SPEAKER_00
Yeah, yeah, hopefully hopefully we'll see we'll see if this is the right decision. I'm kind of not sure about that, but I
SPEAKER_01
You know a stranger
SPEAKER_00
Yeah, yeah, yeah, I think we will keep it for let's say until the end of the year and then we'll visit like how we feel about the group Because then maybe people will there's a still a fuck ton of lurkers if you notice the people chatting there like There's a lot of people chatting, but it's always the same people and it's like the same group of maybe like 40 people that will engage That's like most communities. Yeah, I guess yeah, I guess I've got so I'll go apply to advise in the description and Right until next time James