SPEAKER_00
If me or you were trying to make $10 million this year,
SPEAKER_02
how would you do it? Your idea on pet supplements, a pet AG1, I think is the single best business idea in the world.
SPEAKER_01
I hadn't heard that, but that is amazing. The single best business because I would buy it right now.
SPEAKER_00
It's beautiful. If you build a paid newsletter that brings in a million dollars, chances are your margins are 90 plus percent. Yeah. We have a paid, we call it a membership, that is like a part, paid newsletter, part community, and we charge $100 a month for it. We had 20 signups in the last 24 hours.
SPEAKER_01
It's wild. I don't see anyone on Substack doing this. Like even the biggest newsletters, the missed opportunity is realizing that the recurring revenue is the beginning, not the end.
Something that I've been talking about a lot too is that spending money is a skill. And so I think part of that growth is confronting that discomfort where you have to get used to spending five grand a month, then you gotta get used to spending 10 grand a month, then 20 grand a month, you know? And if you don't allow yourself to confront that, you're never gonna feel the feeling of spending more, which allows you to then wanna go out and make more, which allows you to get to the next level, you know?
SPEAKER_02
Spending money is a skill. I think there's a lot of money on how to get rich, but not a lot on how to be rich. Like the people who make a lot of money, but have a horrible relationship, I think it's the worst case scenario.
Cause you just feel this overwhelming guilt all the time that you're making a lot, but not spending it. And when you spend more, you still have the same relationship with money that you had when you were making way less. I think people brag about that.
It's like the rich person who drives a Honda, but I look at that, I'm like, they just haven't kind of done the work of, you have more security now, why don't you invest in it?
SPEAKER_01
Yeah, it's like having a scarcity mindset while you're surrounded by abundance.
SPEAKER_00
I, okay, so we're live on the pod.
SPEAKER_01
We're live, we're live.
SPEAKER_00
I'll just tell everyone all around the world, there's this apartment I really want. Yup, goal apartment. Goal apartment.
I live in a two bedroom, pretty big apartment, but I wanna move into a four bedroom. And for fun, there's this building next to me that has two apartments per sale. One is.
.. They're giving it away. They're giving it away.
I think it's one of the most expensive apartments in Miami. And the other one is less that I looked at, but still quite a bit. Okay. And I thought it would be fun. You know, Saturday afternoon, went with my wife to go check out the spot.
I checked it out and we didn't say anything to each other because we were speechless. Because we walked out of there and we just envisioned ourselves there.
SPEAKER_01
I think everyone envisions themselves there. I used to have this joke with Alyssa. We would go for walks around Beverly Hills in LA and we'd go on the walk and she'd be like, I could really imagine us living here.
And I'm like, oh yeah. Yeah. Oh yeah, you and every other person ever. I approve of this one.
SPEAKER_00
So in my mind, I've been trying to decide is this, and I'm curious your thoughts, like am I buying this apartment? Or am I considering buying this apartment for like maybe because it is the nicest building and there's some status and ego related to that? Or am I buying this apartment because I'm gonna have a family one day and I wanna like have the best possible environment for them. And so just how do you think about when you're making purchases? You know, are you doing this out of ego? Are you doing it for?
SPEAKER_02
Well, if you couldn't tell anyone that you bought that apartment, would you still buy it? I mean, yes. Right, then I guess it's less ego. Especially with apartments, you kinda wanna be anonymous with what you bought, I think.
SPEAKER_01
Normally, people would know where you live. You know what, broadcast and be like, this is my address, look at how sick you know.
SPEAKER_02
That's a lot, like the last thing I want someone to do is to pull up my, nah, like, it's on pulls up your house. It's like that person lives there. That kinda looks cool until you realize that people can do that.
SPEAKER_00
But it's like, and then you have a family. Like I live in a really sweet place right now. It's like, do I need, and there's like another unit in my building that I could buy that's four bedrooms, which is a third of the price or quarter of the price.
It's like, at what point is enough enough?
SPEAKER_02
I think what does not matter is the ticket price on the house. It's purely the monthly cash payment that you're gonna have to outlay.
SPEAKER_01
Yeah, and if, yeah, I think a really good qualifier is if you buy it and that monthly payment causes you stress, is it worth it? That's the thing. That's the question, because if you can do it and you're like, that's a marginal increase and it like doesn't really stress me out that much. Cause if you go down the rabbit hole of, do I really need this? Well, does anyone like, aside from basic human needs, does anyone really need, do you need to work as hard as you do?
SPEAKER_00
Do you need to, you know? So this is a really good segue with what I wanna talk about and why I came down to-
SPEAKER_02
Here we are. Perfect. The ship you are.
A nice natural lead in.
SPEAKER_00
Here, live in Miami, the shipyard. What up? Looking great. The reason I came down is if me or you, we're trying to make $10 million this year,
SPEAKER_03
or just someone was trying to make-
SPEAKER_00
Which is what we're trying to do. Okay. How would you do it? Do you have any ideas, different trends you look at, niches, like I wanna spend this time basically jamming on how we could make $10 million. And that could be within your business, or it could be just completely, you know, other ideas that you have.
SPEAKER_01
Yeah. Cause that's the question. A building off of what you currently have, or starting from cold, zero, nothing.
Let's start with nothing.
SPEAKER_00
Nothing? Yeah. Like completely new business.
SPEAKER_02
So I filled out a couple on your thing. Your idea on pet supplements, a pet AG1 I think is the single best business idea
SPEAKER_01
in the world right now. I hadn't heard that, but that is amazing.
SPEAKER_02
The single best business because- I would buy it right now. It's beautiful. It takes what AG1 has done, which is an extremely high margin product that is a complex formula that you can't recreate.
There's no proof that it works or doesn't work. So you're pretty much selling placebo. Yep.
SPEAKER_03
We're selling vegetables.
SPEAKER_02
Yeah. Like once you're on it, you're going to say you feel better to justify the purchase that you made. No one is taking AG1 and be like, I don't feel any difference.
It's like, oh, I spent a bunch of money on this. I feel great. And then they have such high margin that they can just have an army of affiliates sending out the fact that they're taking it.
So it's a genius marketing funnel. Should we go build this?
SPEAKER_01
Cause I love this idea.
SPEAKER_02
If you did this for pets, it's even better because there's even less proof that it works. Like what are you going to ask your pet if it's feeling better from its green supplement?
SPEAKER_00
No. So what you're talking about is I went on my first million. I pitched this idea from that pod, one of the largest water manufacturers and water companies in the world reached out to me and said, if you can figure out what the formula is, I'll put it in the water and we can like co-pack it together.
SPEAKER_01
What? Sorry. Stupid question. What does water have to do with it? So it'll be water based.
SPEAKER_02
So you need like the water production facility and stuff like that. Oh, I see. Okay. Got it. You're basically selling pet water anyway.
SPEAKER_00
Also, he has, you know, he's in every Whole Foods in the world. He's in, you know, every Publix, every Safeway, all these big grocery chains. So if I did it with him, I wouldn't have to do just D to C.
I could also be in store.
SPEAKER_00
Yeah. So I think, you know, I'm definitely considering it, you know, but you know, I think the reason I'm... What's the counterpoint? Why wouldn't you? I just digital products are easier to build than physical products.
SPEAKER_01
Significantly. For sure. Easier but lower upside.
SPEAKER_02
Yeah. I mean, this has, there are a lot of rich people who are going to put that on their credit card, start feeding it to their dog and then never ever once look at it again. That's right.
Because the risk of stopping to give, stopping giving your pet a supplement is higher risk than giving, stopping yourself. Cause like you could feel it, but you won't see that your dog feels worse. I don't know.
Like right when you said that, cause I think already the smartest niche in the world, I think what we could talk about are niches that could build $10 million businesses. Pets, certainly one of them. Because like plants are the new pets or the new kids.
SPEAKER_01
Yeah. I was going to say, it's not even like the health. It's the emotional.
I would seriously do anything. I was, I don't know why I had this thought last night, but I was like, if something happened to my dog and they were like, we have to do a life saving emergency and it's going to cost $100,000 and insurance doesn't cover it. I'm pretty sure I would just rip that immediately.
And not even think about it. I love my dog. Like more than anything else in the world except for my wife.
You know what I mean? And so all a supplement is, is like the reinforcement of I care about this part of my family. Totally. You know?
SPEAKER_00
I love you. It's saying I love you without saying I love you.
SPEAKER_01
Dude, there's the marketing. It's saying I love you every morning. Yeah. Say I love you. I've been watching a lot of Mad Men.
I got Don Draper and my subconscious. Say I love you. Say I love you.
Give them the gummy. This little vegetable gummy. I love you.
Bro, whenever you, you want to, if you want, I like you got time for a board meeting next week.
SPEAKER_02
I'm ready to go. Like I heard that and just, cause I think pets, I think another niche. It's interesting.
It's just general paid newsletters in any niche where people are going to pay for a constant stream of information that they can't find elsewhere. Yeah. So not news. I don't like, there are a lot of newsletters that have done well with just the free and sponsorship.
But I think the more niche education that you can provide on a paid basis but still target the same niches. Like a hyper niche pet paid newsletter of you have this specific type of dog and here's the ongoing upkeep of just, you have a Palm Ski and that requires a completely different way of thinking and managing that dog and everything. Every Palm Ski owner in the world would pay for that because it's so specific.
SPEAKER_01
Okay. So cool. Like to validate that idea, Royal Canaan, the dog food company, their whole innovation was we don't make, we're not going to compete on price or product packaging and just dog food in general.
Literally all they did was just break out and say on this package, this dog food is for border collies, whereas this dog food is for golden retrievers. And there's very little, I mean, they say that there is, but come on. Like there's very little, marginal difference between the two.
So if you think about that through the lens of education, most people are like, I'm going to write another finance newsletter or I'm going to write another and they just pick the big broad category. But if you think about it like, it's hyper specific, like I have a border collie mix. I would subscribe to a paid newsletter on how to take care of my border collie because border collies have different health needs than a golden retriever would, for example.
SPEAKER_00
And what do you think people would pay for something like that? Is that like a $10 a month?
SPEAKER_02
$10 to 20? Yeah, $10 to 20 bucks a month. But then the thing is you have a recurring base of purchasers that are going to buy other things that you sell because they're paying you right now. Right.
SPEAKER_00
That's what people don't talk about enough is that when I bring up paid newsletters they're just like, well, just paid newsletters. It's just like, okay, I have a thousand people paying me $10 a month or $20 a month. And I'm like, to start, you can do to start, then you can layer on other stuff.
SPEAKER_02
That's the first purchase, not the last. First is a lot of other companies that when you sell a one off product, it's the last thing. And it aligns incentives for you to continue to deliver high quality information because you're going to lose that customer and then the ability to sell them more things.
I like that little mix and nuance of the newsletter being paid is they're continuing to pay you which forces you to put out good content. Otherwise it just all goes to zero.
SPEAKER_01
And create better and better things. Like you're forced to improve.
SPEAKER_00
If you want to write a paid newsletter, what framework for new categories do you have? What makes a good category versus a not good category?
SPEAKER_01
We wrote up this little checklist. We create so many things now. I'm struggling to remember the specifics.
But the big one is like A, it has to be a very tangible asset. So a lot of people are like, I'm going to start a paid newsletter and they think that they can write about whatever but something happens when they make it paid. That's not really what's happening.
A paid newsletter, the way to think about it is it's a book that never ends. So it has to be a topic that you want to repeat infinitely. The reader wants to consume infinitely.
And every issue has to feel like a tangible object. So how do you make it tangible? Like R write with AI newsletter, every issue is here's a framework, but then here's the chat GPT prompt. So every time I give you a prompt, it feels like I'm giving you a box, like an object.
So how do you make every issue a recipe or some sort of like designed framework or a prompt or a checklist? Like it has to feel like a thing.
SPEAKER_00
Okay, I have a prompt for you. So... I have no idea where this is going. Do paid newsletters just become paid AI agents or paid AI characters? Like when I hear you talk about that, I'm like, okay, what you're saying is basically, you know, you're right with AI newsletter.
I'm like, okay, so basically I'm going to subscribe to this and you're going to teach me basically how to become a more prolific writer in real time. And I'm going to basically read your newsletter and then I'm probably going to open up chat GPT and then I'm going to read your newsletter. I'm going to open up chat GPT.
Is the future of education and paid newsletters more something like there's the Dickie and Cole bot? Basically, that you just like ping and you're like, hey, today I want to learn about how to write copy for, you know, the pet niche. And then you kind of have this conversation.
SPEAKER_01
Yeah, that's like, that's what agents are trying to be now. You know, that's like the whole point of that in the store. But I think it's really easy to jump to the conclusion that AI just replaces you and AI is good at executing instructions, but it's not very good at creating net new things.
SPEAKER_00
Also, my whole take on is AI good at like completing tasks. AI is basically an intern.
SPEAKER_01
Yeah, a very uneducated intern.
SPEAKER_00
It's an uneducated intern that is sloppy.
SPEAKER_02
So if it's not doing it, you want to have an Aided, right?
SPEAKER_00
It's an unfall. If it's not doing it, I'll say that for the camera. It's an uneducated, uncapitated, intern AI.
SPEAKER_01
And like love them for that. Love them understand that that's what you're getting.
SPEAKER_02
Totally. But they're a genius. Yeah, that's a thing.
If you program them right, they can do everything.
SPEAKER_03
Idiots of life.
SPEAKER_02
But they're just like, yeah, literally. What were my brain jumped with as we were talking about like the pet niche. And if you had a paid newsletter, the real upside, I think comes in the back end in how you can create as many different specific paid newsletters based on the same content.
So what you just said clicked in my head of Royal Canine is now marketing their pet food to different dog niches. The only change they, more than likely, the only change they made is on the label with a very small mix of the product. So if you had some kind of baseline newsletter with 500 different paid opt-ins that you could easily create with AI.
So that's where I think AI plays the biggest role is you say I need 500 different versions of this one thing. Here's how to create one version. Now go create 500.
Because imagine how many paid newsletter opt-ins you could have for how to raise your blank pet, like this kind of dog. If you had 500 specific ones, you'd have 500 more potential opt-ins versus just here's how to raise your dog.
SPEAKER_01
And that is the modern day Agora. Like, do you know Agora Publishing?
SPEAKER_00
Say I do, but for the-
SPEAKER_01
Okay, it's like one of the craziest, but like least well-known companies ever. And their whole business model,
SPEAKER_00
they really want to create it. I don't even know because you've told me about it.
SPEAKER_01
Most people don't know. And it's like a billion dollar company. And their whole, it's just a portfolio of paid newsletters bundled with different education products.
They essentially created that model. And where everyone's brain goes is, oh, okay, bunch of niche newsletters, like how lucrative can that be? First of all, you're taking for granted recurring revenue. Because recurring revenue is extremely valuable and extremely cushy, you know? And then second is, Agora doesn't have like five paid newsletters.
They have like hundreds and hundreds and hundreds. So what you just described is just the modern day version of that.
SPEAKER_02
And you could build that with far fewer employees, far fewer writers if you hit AI correctly.
SPEAKER_00
Well, the other thing is, so going back to Agora and their model and why it's brilliant is, and going back to how do you make $10 million in a year? Like if you build a paid newsletter that brings in a million dollars in revenue, like chances are your margins are 90 plus percent. And is it crazy that that business is 10 to 12 times profit? I wouldn't say it's crazy.
SPEAKER_01
It's not crazy. You're within a five or 10X if you wanted to sell it. Yeah, so.
But again, like that's what's so, and we have this conversation all the time because it's like, A, why would you sell it? Because the cash it's throwing off is amazing and essentially autopiloted. And B, it's not just that asset. It's that now you have all those people that you can sell other products to.
So why would you sell that?
SPEAKER_00
The only reason you'd sell it is if you can't get a mortgage to buy this apartment. So here's the thing though.
SPEAKER_02
Okay, a couple interesting things on that, right? The idea that we're gonna have paid newsletters as of right now that are 300K a year between right with AI, fiction writing, and then write your way to wealth. We wanna build that to a million this year. If someone came and offered us 10X on that, I'd probably sell it at a million for 10, just a thought.
SPEAKER_01
I think that's only because of where we are right now.
SPEAKER_02
Because of relative to our, but if you were higher up, you wouldn't do that. So it is a function, but an interesting way to think about this, and I've been chatting with him, is like, if you look at building a portfolio with cash flow businesses, and some of the ones that are more sustainable than the others, like if you have three paid newsletters that all generate 300K a year, because that's, you know, 5,000 people paying you 20 bucks a month, that is so decentralized in terms of how likely that is to go to zero.
SPEAKER_01
Yeah, your risk is so low.
SPEAKER_02
It's extremely sustainable as long as you keep writing it. Because like say you hired a writer and the quality took a 10% hit and you stopped giving it any attention, the bleed out on that would still be years and years and years of that cash flow. So if you can match some of your personal recurring expenses like that $28,000, like how, if you could match your mortgage that's 30 grand to a paid newsletter with 1,000 people paying you 30 bucks a month, and that was, you had almost pure confidence that that wasn't going anywhere over the next 10 years, you'd buy the house.
SPEAKER_00
Of course, I think, right? And that's why, you know, everyone should have, I think a paid newsletter or a paid community to you. Yes. Which is similar, like we have a paid, you know, we call it a membership, paid membership that is like part paid newsletter, part community, and we charge $100 a month for it. And like, dude, we had 20 signups in the last 24 hours.
SPEAKER_02
Wow. It's like lifestyle cash flow matching is an interesting topic.
SPEAKER_00
Yeah. $2,000 a month.
SPEAKER_01
Okay, but so to take this a step further, because it's wild, I don't see anyone on Substack doing this. Even the biggest newsletters, the missed opportunity is realizing that the recurring revenue is the beginning, not the end. So what happens is you have all these creators that go, I started a paid newsletter, and then they reach success, that you have paid newsletters on Substack doing hundreds of thousands or even millions of dollars a year.
And then they don't sell them anything else. So immediately, the whole equation looks different when you go and 10% of the people who are paying me on a monthly basis also bought the $20 ebook that I put together, or also bought the $200 course I put together. And I don't understand why more people don't.
And then to take that a step further, right? Then you can take all your paid newsletters, and at the end of the year, you can bundle them into a book. Right. So now there's another product.
SPEAKER_00
Well, the way I would, so the way I would do it, and I'm curious your thoughts, is I wouldn't start by adding like digital assets to start selling them. I would think about what is the most, like 0.1% experience I could offer to this group.
So for example, like with Community Empire, our paid membership and email would, maybe I do something like instead of $99 a month for $500 a month, like you can have, a monthly dinner with someone from our team, or like something for the die-hard fans. Like what's, or dinner once a year, you have dinner with me.
SPEAKER_01
Yeah. As long as I think that experience is also an option, but it's like, what are you solving for, and being careful about your time involvement? What do you want to commit to? Time, this is what, it's taken both of us a long time to start to internalize this, but time is always the easiest thing to increase something in the short term. Totally.
Like we know, we're like, oh, if we give away our time, we will increase revenue on literally anything this month. That's right. But then we're screwed, like now we're out of hours, now we can't do anything.
So a middle ground solution, something that we do a lot, is an experience bonus would be, if you have a paid newsletter, you have 1,000 people on it, and then you go once a quarter, I'm gonna do a live workshop, but it's paid. So it's like 100 bucks, 150 bucks, hop on Zoom, and here's the topic, here's what we're gonna drill into. That's an easy way of increasing the LTV, but also giving an experience.
You can take the recording, you can add the recording to your archive in the paid newsletter, you have an asset, the compounds. That's a nice little middle ground, versus a lot of people are like, buy my premium, and I'll do an hour of coaching with you a month. And then all of a sudden you're out of hours, and you can't build anything else.
SPEAKER_00
It's funny, I see a lot of solo printers do that, and so they tweet about, oh, I escaped my job, and then it's like, and I built this like, and I built this new job. Yeah, I built this new job. Most solo printers.
We're making the exact same, except I'm working twice as hard, I'm still selling my time. Solopreneurship is just a high-paying job.
SPEAKER_01
Which in the beginning is great. Awesome. Like if you're brand new to making 10 grand a month, that's what you should do.
Totally. But that's not gonna get you to...
SPEAKER_00
To 10 million. Yeah, no. No, I wanna talk about 10 million during this, I know I'm with the right people to talk about it with.
SPEAKER_01
Well, there's only one way to get the apartment. You gotta think bigger.
SPEAKER_00
You gotta think bigger. Okay, so paid newsletters, do you have any specific ideas besides anything in pets that,
SPEAKER_01
if you weren't doing what you're doing now, you'd go after? I think if we didn't have anything that we were doing right now, but so say Dickey and I sold everything that we had right now and we were starting completely over. I feel like because of our personal interests, the next thing we would build would be like a, how to think about finance as a guy in your mid-20s to pre-40. Because I think that specific window of person is, and not to like exclude others, but it's just that type of person has such unique challenges and questions and things at that phase of life.
I think we both would get a lot out of that.
SPEAKER_02
I would start a page, someone actually messaged us in our Slack that my writing has been, like my writing over the last month has been extremely personal to me for the most part. It's like, what am I learning? What am I thinking about? And I wanna get back into doing that more. And he asked if I was gonna start a paid newsletter to talk about these topics because I don't wanna go down that.
Like as much as it's fun to talk on social about that, I think there's something, there's like a stigma to talk about dating or finance or like to, you just don't want people quote tweeting you when you talk about money on Twitter. It's way better. Usually it doesn't end well.
Like once that escapes to NPC Twitter, it just becomes so toxic that you have to put some kind of paywall before you talk about a lot of those things. So I don't know.
SPEAKER_00
Why do you say that?
SPEAKER_01
Because people can't under,
SPEAKER_02
you can't write your head around it. You talk about making millions of dollars, like it's gonna offend people. The average person, especially on Twitter gets extremely offended at the idea that people have money.
So you have to put up some kind of paywall. Luckily, I don't think anyone listens to this podcast that thinks that way.
SPEAKER_00
Because if you're listening to this podcast, like you have a bias for action to do things and to better yourself. But yeah, you're right. I have gotten things that have gone viral on Twitter.
And then I look to see like all these anonymous accounts.
SPEAKER_02
Yeah, you completely. It's not good for you because it disincentivizes you to keep writing about it. Versus if you write a small $50 a month paid newsletter to a hyper specific group that engages with every single thing, then there's no point to write on social about it.
You just have this group who's telling their friends, if you can write a paid newsletter where you're only marketing is people forwarding it to a friend and saying, hey, you got to sign up for this. That's the sweet spot.
SPEAKER_01
And it's worth saying this happens at every level. Like if you're jamming with a small business owner that's doing 200 K a year, and you walk into the room and you're like, you got to think bigger. This is how you get to 10 million.
A lot of them don't want to have that conversation. They're like, I like where I'm at. And I don't need, you know, it's like threatening.
And then you go to a different room and it's people with $5 million businesses and someone's like, hey, you got to think bigger to get to 50. Not everyone in that room wants to have that conversation. So that friction happens at every level, you know? And so that's part of why it's so difficult to find people to talk about money with.
Cause like a lot of it comes down to what level are you at and where do you want to go with it?
SPEAKER_00
So you'd start with a paid newsletter on that topic and then where do you think you would take it from there?
SPEAKER_01
I mean, I think of all the businesses that we've built in the past three years, we've learned that the group coaching model is the fastest to scale, probably most profitable. Like probably doing another group coaching program would be low hanging fruit. Cause you can get a group coaching program to 5, 10 million.
Like if you have a good category, you can do that.
SPEAKER_00
And group coaching meaning like a, how often do you do it? Like what does that look like?
SPEAKER_01
Well, the way PGA, for example, structured is it's like a one to many. It's async curriculum plus we have team members that specialize in different things to answer questions. So there's real time support.
We'll do like a weekly hot seat that's live. So there's an async component, there's a live component, there's a community component. So you have all these different things working to either teach someone, hold them accountable, gamify the journey, you know, whatever it is.
And you can do that in a lot more categories than people realize.
SPEAKER_00
The other thing I would do if I were you and I was building this is I would build a SaaS product along with it. For this audience, like basically mint.com just recently shut down.
Yeah, I saw that. That was really surprising. Very surprising, but it's, it isn't, it isn't because it is, because it was actually a great product
SPEAKER_02
that was trying to do too many things for it. It was trying to do something for everyone. Where I think niche personal finance is an interesting idea.
Like we use co-pilot to manage our stuff. Co-pilot for X basically.
SPEAKER_00
Right, exactly. Is the idea. So co-pilot for the people who don't know is basically mint.
com, track your net worth, track your credit cards, track your personal stuff. But yeah, it was everything in the kitchen sink. It got to that point because it was bought by Intuit.
Not surprisingly, like they make quick books, you know? Obviously the quick books people aren't gonna make the most beautiful streamlined products in the world. You know? So co-pilot came in a couple, two, three years ago and it's just a simpler mobile first version. And I heard they're killing it.
They're probably doing it.
SPEAKER_02
Co-pilot? It's only like six bucks a month, I think.
SPEAKER_00
Well, it's, I use it.
SPEAKER_02
I showed you my workflow for using it like that.
SPEAKER_00
The product's beautiful. It started off at, I think $1.99 a month.
And then if you three X your prices and you're still growing. Definitely. That's a good sign.
Yeah. Is there an opportunity to build co-pilot for X for different niches? That's just kind of an interesting product.
SPEAKER_01
Yeah, I think that's the way to think about it. You know? Like especially with all the new, like no code tools, AI tools. I think you're gonna get a lot of smart, driven individual people just sitting at their laptop being like I built the co-pilot for pet owners of border collies.
SPEAKER_02
Yeah, did you listen to the most recent All-In from this past weekend? Do you guys listen to All-In?
SPEAKER_01
Very, very, very. I think I listened to like half of it.
SPEAKER_02
So, Freedberg had, David Freedberg worked at Google doing a bunch of stuff. He had this really interesting idea of SAS being like this moment in time blip in terms of a viable business model between software that you had to download on your computer and then software that can be written by AI. Where now the ability for an individual to spin up a more specific version of all the, and SASs that are trying to do everything for everyone is only going to decrease, right? So if you have someone in-house, if the most productive engineers can become 10 times more productive using AI to code and they're able to build these products in-house, that model goes away in an interesting, like that's an interesting thread to pull on is how many SAS platforms could you actually better tailor for your individual experience that aren't that difficult to build with co-pilot and other AI coding tools?
SPEAKER_00
And so I actually just sent a newsletter this morning speaking to this. The one thing that I speak to about in the newsletter is also the business model changes. So the way SAS works today is you pay a monthly fee, it's $6.
99 a month, and you get access to the software. Where I think things are going is it's gonna be pay per task.
SPEAKER_02
Yeah, the chat should be teased. Or back to one time purchase. I know the Basecamp guys just launched their Slack, yeah Slack killer or something like that.
And you pay for it once, like old school, buy a CD, put it in your computer. That's basically where it's going.
SPEAKER_01
But the reason why I'm so fascinated with this is because of the idea of LTV relative to just recurring revenue. Cause I feel like a lot of times people will create products that recur and they think if once someone signs up, that recurring revenue never goes away. But really there's always some sort of tipping point.
So you're like, okay, my average churn, I know NetNet, my LTV on an average customer is $215. So it's interesting to either have some of that data or sort of speculate what that data would be and go, okay, well if my average LTV is gonna end up being around 200, why don't I just remove the recurring option and sell full access for 300 bucks and capture all that LTV upfront and force a different purchasing decision.
SPEAKER_00
Totally. Or even if you have an idea for co-pilot for X, you can build the landing page, build the mockups and be like, post on Twitter, hey.
SPEAKER_01
Hey, you can pre-sell it.
SPEAKER_00
Pre-sell it. Like to fund your development. I think a lot of more people are gonna do that.
SPEAKER_02
So many different rabbit holes, you could go down with that. Yeah. If you were engineers working at every company, but more solo engineers building things.
SPEAKER_00
Yeah. I wanna talk quickly, even though it's like off topic about a conversation I had with someone in Miami the other day. So he, we went for coffee and he was telling me about a particular person on Twitter that was showing these MRR numbers for a particular business.
And I happened to know what the MRR was. Was it a SaaS? It was a services-based business. I happened to know the revenue of that.
And basically the monthly, I got the updates for that particular business. And it was a person that was basically posting on Twitter and saying, hey, I got $10 million of revenue, 10 million in an ARR divided by 12 MRR. And he was like really upset about it cause he's like, I'm out here, I'm trying.
I have almost a million dollars ARR. It took me eight years. And I was like, dude, don't believe what you read.
Like don't make it, you shouldn't feel bad logging onto Twitter and seeing that because it's not even truthful.
SPEAKER_01
Yeah, most of it isn't.
SPEAKER_02
And most numbers are just like, if I see another agency owner, but that they have 50 million in business pipeline by taking people who fill out a type form. Like how can you say that you have, it's just type formers. That's like saying if I took every email subscriber I have and multiplied them, if they bought all my products and said I have 100,000 email subscribers and they all pay me $100.
So I have $10 million in email pipeline.
SPEAKER_01
You know what this is like? I worked at an ad agency right out of college and we used to have this joke where you like ad agencies are so liberal with how they talk about things. It's like walking into Walgreens and buying toilet paper and being like Walgreens is a client. It's like, that's literally what people aren't doing on Twitter.
They're like, oh, you know, Walgreens is a client. It's like, really? It's like, well, yeah, I mean, their toilet paper is great.
SPEAKER_00
Yeah, they're fine. Even worse, Walgreens is a partner.
SPEAKER_01
Yeah, I've partnered with a. Yeah, introducing our new partnership with Walgreens. There's a lot of context stuff.
People taking lifetime revenue and calling that the revenue of their business. So they'll be like, I've done, you know, five million bucks over the past five years and then you'll see them go on podcast being like, how I built a five million dollar business. That's not a five million dollar business.
That's a one million dollar business that's been around for five years. And like all those little nuances, it just makes, it's just sad because then you're, all the people that want to learn are looking at that and it's literally like you're giving them a broken version of the game to start and then they walk in with all these unrealistic expectations. That's not how any of these businesses operate.
SPEAKER_00
And that's why I wanted to bring it up. It's for the people listening who are embarking on the 10 million dollar journey and might see things on the internet and people, you know, quote unquote, sharing in public. So they're taking it as the gospel.
SPEAKER_02
We should set some standards that there's just a collective group of people who go around policing anyone who doesn't talk in monthly free cash flow that hits your bank account.
SPEAKER_02
Monthly net free cash flow, post expenses is the only number that matters in your business, period, full stop and a story. So what is 50 million in business pipeline? Like, okay, but we're actually doing 300 K a month at 40% margin. So it's 120 K a month free cash flow.
SPEAKER_01
Uh-huh. Divided by three partners plus expenses, which means I make 20 grand after tax.
SPEAKER_02
Really it should be personal monthly, after tax free cash flow. And then you could bubble that up to the business level. Yes. And every time there should be like a, like a Chrome extension that every time, like every time you see $10 million, it's like, it's the Twitter community notes. It's like doing the math on this business.
It's more than likely that this business takes home $20,000 a month because that normalizes it for everyone. What is the amount that hits your bank account after all expenses at the end of every month? That's such a good product idea. And if you didn't talk in that, you should just get, like there should be a whole army of reply bots to be like, this is a monthly free cash flow bot.
This number is bullshit. Like imagine that Twitter would be such a better place.
SPEAKER_00
That actually leads me to another idea related to this. We should build that. Coffeezilla for tech entrepreneurs.
Yeah, seriously. Like huge audience opportunity. Like people would share that like crazy.
And you can monetize that.
SPEAKER_01
That's actually a great niche YouTube channel.
SPEAKER_00
So for people who don't know Coffeezilla, YouTuber, probably three plus million subscribers, and he exposes scams. And it's just like a guy with-
SPEAKER_02
He goes after crypto.
SPEAKER_00
He's gone after crypto. He's gone after-
SPEAKER_02
He's gone after Jake Paul too,
SPEAKER_00
or something with his other teams. So you get these like well-known people and he's like a journalist about it. Like he is integrity.
And he really does a great job. So and people share that, right? Because you know, well, number one, people like to see other people fail.
SPEAKER_01
Let's be real. Well, it's like the business world's TMZ.
SPEAKER_00
You know, totally. That's a better way of describing it. Like there was a point, Gawker.
Do you remember Gawker? Oh, yeah. Tell people what Gawker was for most people don't remember.
SPEAKER_01
I mean, it was like a news publication, but they would like do hit pieces and they would like go after people. Ryan Holiday wrote a whole book about the Gawker story going after-
SPEAKER_02
You called Kogan and stuff, right? I don't know too much about Gawker to be honest.
SPEAKER_00
It was basically like, yeah, it was like a gossip column for business.
SPEAKER_01
Yeah. They shut down after the lawsuit, right? They shut down.
SPEAKER_00
Because they went bankrupt. Well, Peter Teal, I think. Oh, yeah, yeah.
Sued them.
SPEAKER_02
If anything, the old like this whole fiasco that happened with open AI and how it was like the coolest thing to ever happen to anyone who worked in Silicon Valley because they got to talk about it. It was like keeping up with the Kardashians for nerds in San Francisco. It's like the most important thing and all they could, they'd wake up and like check the news, be like, what's Sam doing now?
SPEAKER_01
Literally, myself included. I did that for 48 hours.
SPEAKER_00
That was an interesting thought experiment. I couldn't sleep. I was just thinking about Sam Altman all night.
SPEAKER_02
Yeah. I didn't, like that just, I don't know, that didn't interest me at all. That's just seems weird, cool.
Like he's either gonna work there or not work there.
SPEAKER_01
Yeah. Okay. The other one that gets me is the person who goes, I made all this revenue, only working one hour a day. And I'm like, nobody does that.
Or also the joke of like the morning routine thing where it's like, you look at all these entrepreneurs, they're like, I'm awake at 3 AM. I've had a full protein breakfast and red light sauna and I've run seven miles by 4 30 AM. And it's like, you're looking at this and you're like, maybe you've done that one time.
And then, and just like the person who takes the pipeline and like rounds up, they do it one time and they're like, and in theory, if I did do this every day, that would be my morning routine.
SPEAKER_00
And then they make people feel bad cause they're not.
SPEAKER_01
Yeah. It's all,
SPEAKER_00
it's like, oh, I woke up and I was tired this morning. Like I was about to tweet this and I didn't, but I had to like drafted. I was like, I woke up yesterday and I basically woke up.
I flooded myself with coffee. I took a nice warm shower. I woke up at 7 30 AM.
They say, I woke up at 7 30 AM, flooded myself with like four coffees. Great. Literally drowned myself.
SPEAKER_03
Took a coffee bath.
SPEAKER_00
Yeah. And I took a warm, long shower, not like a cold bath. Just a warm, long shower.
Soup, it was warm. I even, I busted it even hot, hot, hot steam.
SPEAKER_01
Can I give you an upgrade? You got to buy these shower steamers. Do you have shower steamers? No, is it what I need one of those? Dude, it's like a bath bomb for a shower. Oh my gosh.
It feels like you're in a spa. It's amazing. You just unwrap it, you throw it at the bottom.
The water comes down and it smells like lavender.
SPEAKER_02
Amazing. You keep buying it.
SPEAKER_01
Do you know how expensive those things are too? You get a bag of like 12 of them for like 40 bucks or something. I'm like, add it to your shower routine.
SPEAKER_02
This is something I'm trying to do more though. Cause right now.
SPEAKER_00
Wait, wait, here's the idea. Sorry. What do they call steam?
SPEAKER_01
Shower, mom's shower steamers for your dog.
SPEAKER_02
Actually though, you know, they need a better bath. Yes. It's like a CBD to make them calmer in the bath, you know, cause dogs get stressed out about it.
SPEAKER_01
Yeah. Your dog hates the bath unless they have bath CBD. I would buy this right now and for cats, right? Uh-huh.
And for gerbils.
SPEAKER_00
Yeah. Cats hate water, right? So if you want to like make it a little more. It's like a dry cleaner.
No, but honestly, honestly, that concept steam showers for the productive tech entrepreneur. So like the product, the Andrew Huberman type guy.
SPEAKER_01
Oh, I mean, think about, okay, how do they sell tea? You go into the tea aisle and it's just white label green tea, but one of them says calm and one of them says energy and one of them says focus. You're gonna buy the one that says the word of the thing that you associate with. So you could easily do that for any category or any niche, take the tech entrepreneur and do shower steamers for raising your first round and you're stressed out.
SPEAKER_02
Yeah. Yeah. Yeah. Huberman's drink is gonna, if he started a drink that was like sparkling water, theanine, caffeine, everything that he recommend, everything that he recommends you take in the morning and it was just called like, you know, and it's got nothing else and only marketed it to that specific type of person. It would crash.
SPEAKER_01
Yeah, call it sunrise and say only people who wake up before the sun gets up, drink this, done.
SPEAKER_02
Do this and stare at the sun.
SPEAKER_01
Yeah. The tiki bush.
SPEAKER_00
I actually think we're seeing the anti-Huberman effect right now. So that was a bit of my tweet that I was gonna, right yesterday I was gonna say like, at the end of my, here's what I did this morning. Today I felt like the anti-Huberman.
SPEAKER_01
Yeah. What's the, oh, in that you like don't have a morning routine.
SPEAKER_02
You don't optimize. This is, I put this in the notes of the doc is like esoteric health Twitter is always two years ahead of like everyone else. So they're already on that train of like anti optimization now, leaning more into like intuition and things like that.
But I don't know.
SPEAKER_00
You know, there's both sides. There's always a trend and there's always an anti trend and it feels like Huberman has gotten so big that of course you're gonna have people be like, I don't wanna do a cold punch.
SPEAKER_02
I like my hot showers. I am sick of how many more people are in the sauna and cold plunge since it got popular though. Yeah.
SPEAKER_00
Like there are specific groups of people. Why? Like why does it make you mad?
SPEAKER_02
Well, I like to not talk to anyone. The worst are the people who are in the sauna now just sparking up at God damn podcast conversation. Yeah. It's like, oh, let's just start talking to everyone.
SPEAKER_01
It drives me nuts.
SPEAKER_02
The last thing I wanna do. No. That's why I say I'm unemployed when anyone asks what I do in the sauna.
SPEAKER_00
Well, I shouldn't say you're unemployed
SPEAKER_02
because if you're unemployed. I have nothing to offer you. I've no conversation.
SPEAKER_01
I got nothing for you buddy.
SPEAKER_02
Yeah, I wanna sit here and silence.
SPEAKER_00
Or accountant that works. Yeah, account is better. If I met an unemployed person in the sauna, I'm like, I need an employee.
SPEAKER_01
At a luxury gym. Yeah, I need it.
SPEAKER_00
I'm looking for who are you?
SPEAKER_02
I got nothing for you buddy.
SPEAKER_00
That's like my, my go to your mystery. You know, you're mysterious. You're like, I don't get it.
Something isn't adding up.
SPEAKER_01
That's true. Yeah. Yeah, I hate that.
SPEAKER_02
But there's a specific type of person that has started to do that that only comes to the gym now to like sauna and cold plunge. And they're just getting their optimization routine in.
SPEAKER_00
And not doing anything else. I heard that's called the professional workout. Did you hear that?
SPEAKER_02
The executive workout. No, a steam room and a wheatgrass shot. Yeah. I used to do that one in New York every once in a while.
SPEAKER_01
A wheatgrass shot? Yeah. Oh, I thought you said a wheatgrass shower.
SPEAKER_02
No, wheatgrass shot. The executive steam is for your dog? Friday morning on Wall Street. That's a thing.
SPEAKER_00
Oh, okay. Okay. I want to end off with, I've got this note file of all these ideas. I've got about a hundred ideas in there.
SPEAKER_00
I'm going to give you a couple and you can tell me if it's, you like them or you don't like them. Goodreads. Someone needs to reinvent goodreads.
Yeah, I hate that platform. Like it's, it's just a great idea. Like a social network around books, essentially and reviews around books.
Who? What's it called? Letterbox was recently acquired by Tiny and Andrew Wilkinson. I can see, and Letterbox for films. I can, I could see like a Letterbox level in terms of design for goodreads.
I feel like we're due for it. They were acquired by Amazon, I think many years ago.
SPEAKER_02
I think a goodreads for podcasts or goodreads for your Twitter feed would be interesting, right? What if you could integrate your Twitter feed with like your liked tweets all went somewhere and then you could see and talk to or connect with other people who also like those same tweets or listen to those same podcasts. That could be kind of cool.
SPEAKER_01
Yeah, that's interesting. I mean, all of this sort of just speaks to the broader trend which is there's just way too much content. Like we just can't consume all of it.
So you're probably going to see same with that niching down idea, more and more platforms that are like, here's how to parse just the feed on Twitter versus here's how to parse just the podcast you listen to on Spotify versus just the videos you watch on YouTube. There's just too much.
SPEAKER_00
Too much. So what do you think? What would you rate that idea on 10?
SPEAKER_02
No sevens, no sevens. I would use it. I'd use it more.
SPEAKER_01
I don't like goodreads. Yeah, I never really used goodreads.
SPEAKER_02
I don't know. I know people who use it to count the number of books they read. That's it.
It's like they add the books that they read to it, but I don't know. I wouldn't be excited to work on it, but I would use it.
SPEAKER_01
I feel like a cooler. There you go. That's a good answer.
I feel like a cooler feature is, isn't in Amazon Kindle like, and I don't use it, but I just know of it where you can see how many other people have highlighted the same sections. Like that to me is a lot cooler.
SPEAKER_00
But that's how you can start. That's how I would start off. Goodreads 2.
0 would be probably that.
SPEAKER_02
I think ReadWise is probably trending in that direction. Some kind of consolidation of all the highlights. True.
SPEAKER_01
Cool. Can I give you one of my business ideas? All right, so one of mine is, I think that the next Simon and Schuster or Penguin Random House or whatever is going to be one individual that builds, I mean, one author, but has like a whole team. So an author is being treated like a venture-backed startup and the team and that author train an entire model on how that specific author outlines a certain type of story, how they write it, vocabulary choices, like really, really in-depth.
And then it allows that author and that style to you then have the ability to create a book a week or a book a day and you can just flood an entire subcategory. So imagine James Patterson, it could actually do this right now. James Patterson's like, I want to write thrillers.
He already writes co-writes with other people. He's doing the manual version of it with another author. He does a book a month.
Okay, well, if he took the time and built a model, he could write a James Patterson level book a day. And that's going to happen. It's just a question of who goes and builds it, how long does it take? And you have to have enough of a library to train the model on you.
Because the problem you see it with now like open AI, that was the whole issue is like, you can't go train your model on other people's content without those other people going, hey, what the hell? So the solution is you have to have produced enough volume to train the model on you and you're the copyright owner. And the problem and why James Patterson can't do this is because his publisher owns all his stuff. So now there's a, so is the publisher going to build it? Is he allowed to build it? But I'm really fascinated by the idea of what does it look like for an author to create a book a day and have it actually be 80, 90% quality of what you would produce on your own.
SPEAKER_00
Yeah, I mean, the average author does a lot of book every three years, two, three years. Yeah, if that, five years. I think it's interesting.
SPEAKER_01
And he was the one who broke that model and went, I wanna do, there were a couple of authors before him, but he was really the one that went, I wanna do two or three or four books a year. And then now, as far as I know, he's one of the only authors that cranks out consistently, a book a month, every month, year after year after year. He's doing the manual version because he's working with other writers.
SPEAKER_00
Yeah, my guess is this also translates pretty well to music.
SPEAKER_01
Oh, same thing's gonna happen.
SPEAKER_00
Same thing. Yeah. Yeah, I like this idea. It's probably like an eight, seven.
SPEAKER_01
Eight, seven for you? You said no sevens. Eight, point seven. Oh, eight, point seven.
Okay, cool, I'll take it. That's fine. You got any good ones, Siki?
SPEAKER_02
It's not something I actually do much. It like brainstorm, random business. Like I don't have that note.
I was just trying to...
SPEAKER_03
That's just how my brain works.
SPEAKER_02
See, I wrote something the other day that I love to learn, but I'm not curious at all. Where I don't go down internet rabbit holes about random things. And I felt guilty for that for a long time.
Like random ideas and going down and spending like 10 hours on YouTube, I don't like to do, I don't know.
SPEAKER_01
I think one of us needs to have that training.
SPEAKER_02
Yeah. What am I doing right now? And what's the next logical step? Yeah. I don't know.
I felt guilty, but now I'm kind of leaning into it as a superpower. It's great in the opposite way. Yes. You know, because I just don't care about how the world works. People are like, I'm fascinated by how the world works.
I'm like, I just care that it works. I don't really care at all about how.
SPEAKER_00
Right. Last idea before we... I love that about you. One of us has to.
So I'm looking to buy some art and...
SPEAKER_01
I got a great, I got an artist that you should buy. He's on the up and up and I think you could tick the... Yeah.
SPEAKER_00
We'll talk about that. I'll put you on to him. Yeah. There doesn't seem to be a good marketplace for secondhand curated art.
SPEAKER_02
Isn't that what masterworks or master something? In what, what do you mean by that?
SPEAKER_00
So there's places where I can buy art that other people have owned before. Of course, there's artsy, which is like the big platform.
SPEAKER_03
Do you guys know artsy?
SPEAKER_00
Basically like the Amazon for art, but they have like pieces in the tens of millions or millions of dollars, two pieces that are $100. And some of them are like new pieces and some of them are someone else, you know, used so to speak. I think there's probably an opportunity to do a marketplace with curated pieces, meaning it's not as overloaded with like, here's one million pieces, here's maybe a subset and also the ability to rent pieces.
SPEAKER_01
I was actually just thinking that like a Airbnb, I want to rent your Picasso for the weekend because I'm throwing a party. It would be kind of cool. There's a huge level of risk in that obviously, but.
SPEAKER_00
Renting pieces seems interesting. It also is like Gen Z and millennials, our attention span is a lot less. So it's like, yeah, I might enjoy this Picasso for a weekend.
SPEAKER_01
But I don't know. I hate it now.
SPEAKER_02
I think about that a lot with like the hedonic adaptation of nice things, like renting a nice car, you can get 90% of the benefit. And then, then you like, if you rent a really nice car for three days, on the fourth day, you start to pick out things about the car that you don't like. And that's like when you should give it up.
Because then when you own it full time, you're like, damn, like I went to Germany and rented a Porsche to drive on the Autobahn. And it was sick, the first two days. And I remember returning it on the third day, being like, fucking kind of cramped in here.
Like, and I remember I was like, that's a perfect time to get rid of that thing. Because the second you have any kind of complaint, I think the same thing goes for like apartments or I don't know, apartments might be different, but cars or art or things like that, how can you get 90% of the upside with just the initial access and then not make it into something that owns you in the long term?
SPEAKER_00
It's a good point. And maybe this is a narrative I'm putting in my head, but after this conversation, I feel like apartments and homes doesn't fit in that category of, you know, you don't, I don't think you get used to a beautiful home. Like I feel like, or do you?
SPEAKER_01
I don't know, like you, you definitely do. You definitely do. So then why would I buy this apartment? So my argument though is because it is the place where you most likely spend the majority of your time.
And so it's sort of like your bed. Like of all the things to max out, you should probably max out the thing that you spend six, seven, eight hours a night and every night for your whole life, you know? And your home, I think is very similar. You spend, especially now that we all work from home and like, why would you not want optimize that? Whereas a car, it's like, and I think it all comes back to it.
What's the pressure it puts on you relative to the enjoyment or the, you know?
SPEAKER_02
I think the solution is have someone that prevents you from thinking about the house in a negative way at any time, which basically if shit stops working, you actually don't even realize it. Someone is there to repair it. There's like an on call.
Because otherwise you're just like, bitching about your $30 million house and what sucks about it? And that's just a place you want to avoid in general.
SPEAKER_01
You don't want to be there. Which will happen because like your toilet's gonna break
SPEAKER_03
and that's gonna be annoying.
SPEAKER_01
Nice fucking house. You know? Yeah.
SPEAKER_00
Dude, this has been so good.
SPEAKER_01
That was pretty solid. This is solid. I'm really proud of us.
We got some good juice going.
SPEAKER_00
This is, I like this. It's all because of the shipyard. It's a vibe.
So thank you for inviting me here and allowing us. We should do this more.
SPEAKER_02
We should make this a standing thing. Yeah.
SPEAKER_01
I would love that. I think the first of many.
SPEAKER_00
I would love that. Where could my audience go and find out more about what you get?
SPEAKER_02
They'll find us. Find us on Twitter. TikiBush or Nicholas Cole, 77.
Yeah. Start running on my.com.
SPEAKER_01
They'll find us. Yeah. Yeah. I have this heuristic that I've kind of been using is if with all of the things that we create, if you can't find your way to the thing, that's a little bit of a signal like.
SPEAKER_02
Yeah, but we, there's also the counterpoint. We create so many things that like where should you go?
SPEAKER_01
That's true. But yeah. Okay. That's fair. But also just like, just Google it.
Yeah.
SPEAKER_00
Totally. I had this happen the other day. We had, we're hiring like a product designer and I had posted about it.
And I had said, go apply it on the website. So someone, some guy reached out to me and he was like, hey, like I can find like the job, the job, like the career section on the late checkout website.
SPEAKER_01
I hate to break it to you, but that's a signal.
SPEAKER_00
It's a signal. I, and it's like, I had to respond. I was like, hey, like.
SPEAKER_02
The best little hack I've found for that is when we're interviewing someone, ask them to send you the calendar invite for the time you send them. Just like see that they can fucking check a box of, schedule it at the right time, add a zoom link, XYZ. It's like the first little micro test of their general competence.
SPEAKER_01
Yeah. Another one that gets me is like, we'll tweet something and then we'll append it and go, and by the way, if you want to start writing, check out ship 30 with a link to ship 30.com. And then someone will comment and say, what's ship 30? If you click the link, the entire site will tell you what it is, you know, and like that, it's such a small, or sorry, one more, cause I've been doing all these interviews for a new hire we're making. Another one is you send a Cal invite and then I'll send the person an email and say, great, chat with you then.
Let's use the zoom link in the description. I can't tell you how many people go sit in the Google Meet link. And that to me, it's such a small thing, but I'm like, that shows me just that small level of detail that you're not, you know.
SPEAKER_00
That's the clip.
SPEAKER_02
You're fine. I find you in the Google Meet, it's just gotta, there's someone waiting in there and be like, sorry, you failed the first step of this job application. Please don't apply again.
SPEAKER_01
No, seriously, there's this, sorry, real quick. Have you seen the bear? I gotta say, have you seen the bear? Oh my God, amazing show. Okay, but there's this scene where they're hiring like a matriot D and they're doing the interview and the girl is like, oh, she was great.
I think we should hire her. And the guy is like, there's no way we're hiring that person. She's like, why? The interview went so well.
And he points to one of the place settings and he had like turned it. So there were three the right way and one was wrong. And he was like, she just sat here the entire time and did a 45 minute interview and didn't fix that place setting.
That would have driven me nuts. No attention to detail. We're not hiring that person.
And like that, it's the zoom thing. It's like, you know, or someone emails me, they put an H in my name. I'm like, immediately, I'm like, you don't have attention to detail.
It's not that hard. Totally.
SPEAKER_00
My name's not Craig, it's Greg. Yeah.
SPEAKER_02
I saw a new one for you. It's Nicholas Cole, K-O-H-L. Like Cole's the shopping thing.
I was like, I've seen a lot of names for you. I've never seen Nicholas Cole like this store.
SPEAKER_01
So this would be a good time to announce that I am part of the Cole's Empire. I knew it. That's actually, the shipyard was actually funded by the Cole's Empire.
Yeah. So attention to detail, everyone.
SPEAKER_00
Yeah. That'll get you to 10 million. Thanks, everyone.
All right, y'all. Boom.