Joy Joya Jewelry Marketing Podcast
Joy Joya Jewelry Marketing Podcast
(RSS Feed)
367 - Unsubscribes Aren't Your Problem…List Churn Without Regrowth Is
366 - Your Emails Are Going to Promotions - Now What?
365 - What Percentage of Revenue Should Email Marketing Drive? (Benchmarks for Ecommerce Brands)
364 - How Many Abandonment Emails Is Too Many? (Browse vs Cart vs Checkout)
363 - Why "Better Design" Isn't Boosting Your Email Revenue
362 - The One December Email That Carries Your Brand Into the New Year
361 - The December Email Strategy Every Ecommerce Brand Needs
360 - Why Your Email Marketing Feels Flat (And How to Spark More Desire)
359 - Should Your Ecommerce Brand Use Klaviyo for Email Marketing? (What's Hype vs. What Matters)
358 - The Essential Guide to Email Domain Verification for Ecommerce Brands
357 - Your Last-Minute BFCM Email Checklist (Before You Hit Send)
356 - 5 Costly Holiday Email Mistakes That Hurt Your BFCM Sales
355 - 10 Creative Holiday Offers That Don't Hurt Your Ecommerce Product Margins
354 - Holiday Email Flows That Sell During Black Friday & Cyber Monday
353 - How to Make Your BFCM Emails Stand Out in the Inbox Stampede
352 - 5 Ways to Stop Holiday Marketing Panic Before It Starts
351 - Stop Wasting Your Best-Performing Email
350 - The Surprising Power of the Unsubscribe Button
349 - The Golden Window After Purchase (And How to Use It)
348 - How to Win Back Ghost Subscribers (Before It’s Too Late)
347 - The Perfect Timing Formula for Your Email Marketing
346 - Why Your Biggest Fans Aren’t Buying (and How to Change That)
345 - Why Your Best Emails Send Themselves
344 - Why No One’s Clicking Your Emails (And How to Fix It)
343 - Do You Really Have to Be the Face of Your Jewelry Brand?
342 - Is Blogging Dead in 2025? Not If You Know This
341 - The Real Cost of Quick-Fix Marketing
340 - The Marketing Unicorn Myth (And What Works Instead)
339 - Smarter Jewelry Email Marketing Starts With Segmentation
338 - What a Jewelry Marketing Agency Actually Does All Day
337 - Build Your Jewelry Business on Your Own Terms: Marketplaces vs. Proprietary Channels
336 - Let Go of Your Marketing Baggage and Grow With Confidence
335 - The Tiny Email Tweak That Skyrockets Clicks + Sales
334 - Cause-Based Marketing That Actually Feels Authentic
333 - 5 Lessons From 9 Years in Business (That I Wish I Knew Sooner)
332 - Why You Don’t Have to Listen to Every Marketing Tip
331 - Why Cleaning Your Email List Will Actually Help You Sell More Jewelry
330 - A Jewelry Brand’s Guide to Authentic Mother’s Day Marketing
329 - Why Beautiful Marketing Isn’t Enough (And What to Do Instead)
328 - 5 Must-Have Email Automations for Jewelry Brands
327 - The Psychology Behind Impulse Purchases (And How to Use It for Jewelry Marketing!)
326 - How to Track Competitors Without Losing Your Jewelry Brand Identity
325 - Turn Your Jewelry Story into a Timeless Legacy
324 - The Magic of Behind the Scenes in Jewelry Marketing
323 - Quizzes Are the Secret to Growing Your Jewelry Brand's Email List
322 - What Is a Marketing Strategy, Really? (And Why You Need One for Your Jewelry Business)
321 - 6 Ways to Revitalize Your Jewelry Business When You're Feeling Stuck
320 - TikTok Bans, Meta Chaos, and the Future of Social Media For Jewelry Brands
319 - 7 Ways to Maintain Jewelry Marketing Consistency
BONUS - LA Wildfire Relief: How the Jewelry Industry Can Help
318 - Jewelry Business Survival Guide for Instagram’s AI Shift
317 - 5 Trends Redefining Jewelry Marketing in 2025
316 - Jewelry Marketing in 2024: Lessons, Wins, and Surprises
315 - Jewelry Marketing for the Holiday Rush: Last-Minute Tips AND a Bonus Interview With Twyla Dill
BONUS - Joy Joya Emerging Jewelry Brand Incubator Grant Is OPEN For Applications!
314 - Storytelling Secrets to Elevate Your Jewelry Marketing This Holiday Season
313 - How to Level-Up Your Holiday Packaging as a Jewelry Business
312 - How to Create a Gift Guide For a Jewelry Business
311 - Spooky Jewelry Ecommerce Mistakes and Fixes for Holiday Success
310 - Holiday Sales Sparkle – Host a Jewelry Virtual Trunk Show That Shines!
309 - Unlock the Power of Nostalgia to Boost Jewelry Sales
308 - How to Use Jewelry Marketing to Tap into a $70 Billion Market
307 - How to Keep Your Jewelry Marketing Message Clear and Impactful
306 - How to Make Better Jewelry Marketing Decisions
305 - 5 Common Email Marketing Mistakes Jewelry Brands Make - and How to Avoid Them
304 - Answers to FAQs About Holiday Jewelry Marketing
BONUS - FREE 1-Month Trial of JoyDeck, Our Jewelry Marketing Support Platform
303 - How to Leverage "Micro Moments" in Jewelry Marketing
302 - How to Pivot Jewelry Marketing For Rising Gold Prices
301 - Jewelry Marketing Lessons From the Summer Olympics
300 - Introducing Our New Jewelry Marketing Support Platform: JoyDeck (and the Joy Joya Grant Winner!)
299 - How to Cope With - and Communicate - Change in Your Jewelry Business
298 - How to Work Smarter (Not Harder) on Jewelry Marketing
297 - How to Take Back Control of Your Jewelry Marketing
296 - What's It Like Having Marketing Support For Your Jewelry Business?
295 - How AI Is Impacting SEO For Jewelry Businesses
294 - All About Calls to Action For Jewelry Marketing
293 - Are Your Email Subscribers Seeing Your Jewelry Emails?
292 - JCK Vegas 2024 Recap - and How to Do a Mid-Year Jewelry Marketing Reset
291 - Writing Effective Social Media Captions For Jewelry Businesses
290 - What If You Have More Than One Type of Target Customer For Your Jewelry Business?
289 - How to Inspire Your Jewelry Customers to Return Again and Again
288 - How to Add Depth to Jewelry Marketing Content
287 - Celebrating Joy Joya's Business Anniversary at 8 Years
286 - Tips For Optimizing Your Jewelry Product Pages
285 - The 10 Essentials of Managing Your Ecommerce Jewelry Store
284 - Carousels? Reels? What's Up With Instagram For Jewelry?
283 - Hero Images for Jewelry Ecommerce and Digital Marketing
282 - Finding the Right Audience for Your Fine Jewelry
281 - Tactics for Boosting Your Jewelry Ecommerce Performance
280 - Jewelry Marketing Metrics for Ecommerce Goals
279 - Jewelry Storytelling: Get Your Audience to STOP and Pay Attention
278 - The Role of Production in Jewelry Marketing
277 - What "Works" in Jewelry Marketing
276 - How to Roll Out New Jewelry Marketing Ideas
275 - How Your Jewelry Business Can Gain Organic Traffic and Build Trust
274 - 2 Essential Phases of Marketing for Jewelry Businesses
273 - Email Marketing Design for Jewelry Businesses
272 - Email Marketing List Health for Jewelry Businesses
271 - 3 Unconventional Pricing Strategies For Jewelry Marketing
270 - Do These 3 Things for Jewelry Marketing Success in 2024
BONUS - Happy Holidays! And Two Amazing Opportunities For You!
269 - Add This to Your 2024 Jewelry Marketing Strategy
268 - How to Set Jewelry Marketing Goals for 2024
267 - Boost Instagram Engagement for Your Jewelry Brand
266 - How to Filter and Prioritize Jewelry Marketing Ideas
BONUS - Happy Thanksgiving From Joy Joya!
265 - How (and Why) to Stay Consistent With Jewelry Marketing
264 - Uncover the Story for Your Jewelry Brand
263 - Local Marketing Strategies for Jewelry Brands
262 - Getting Curious About Your Jewelry Marketing
261 - Serving Your Customers Through Jewelry Marketing
260 - The Power of Surprise in Jewelry Marketing
259 - Strategies for Marketing Custom Jewelry
258 - The Role of Drops in Your Jewelry Marketing Strategy
257 - Synergy in Sparkle: Where Merchandising Meets Jewelry Marketing
256 - Jewelry Email Marketing: Diving Into the Welcome Series
255 - How to Know: Is Your Jewelry Instagram Strategy Working?
254 - Practical Email Marketing Tips for Jewelry Brands
253 - How to Plan Jewelry Marketing Content - With a Real Jewelry Brand
252 - Introducing the Winner of the Joy Joya Jewelry Marketing Grant
251 - Wrapping Up Jewelry Marketing Jumpstart - What's Next?
250 - Tips for Using AI Tools in Jewelry Marketing
249 - Improve Your Jewelry Brand's Social Media Presence
248 - Tips for Jewelry Marketing on Instagram, Facebook, Pinterest, and TikTok
BONUS - Sign Up for "Jewelry Marketing Jumpstart" Before Access Ends!
247 - Overview of Social Media Platforms for Jewelry Marketing
246 - How Jewelry Brands Can Level-Up Their Email Marketing
245 - How to Send a Jewelry Email Campaign, From Planning Through Execution
244 - 5 Tips: Email Marketing for Jewelry Businesses
BONUS - Come to My "Office Hours" at JCK Las Vegas! And Apply for a $12K Grant!
243 - Amplifying Your Jewelry Marketing With Content Distribution
242 - Delight Your Customers with Jewelry Marketing Content
241 - Support Your Jewelry Marketing With Content Pillars
240 - SEO Copywriting for Jewelry Marketing
239 - SEO Content Opportunities and Keyword Research for Jewelry Marketing
238 - A Beginner's Guide to SEO for Jewelry Marketing Content
237 - Optimize Your Jewelry Marketing With Effective Web Content
236 - Transform Your Jewelry Marketing Content Ideas into a Functional Plan
235 - Tactics for Generating Jewelry Marketing Content Ideas
234 - Create a Winning Content Strategy for Your Jewelry Brand
233 - Metrics that Matter: KPIs for Jewelry Marketing Success
232 - Drive Jewelry Marketing Success Through Goal-Oriented Content
231 - How to Do a Content + Storytelling Audit for Your Jewelry Brand
230 - How to Do Competitive Analysis for Jewelry Marketing
229 - How to Create Audience Personas for Jewelry Marketing
228 - Leverage the Power of Content in Jewelry Marketing
227 - Be a Better Storyteller for Your Jewelry Business
226 - Building a Brand Identity for Jewelry Businesses
225 - Introducing "Jewelry Marketing Jumpstart" for 2023
224 - THE GOLD MINE - Get Comfortable With Change in Jewelry Marketing
223 - Do These 3 Things for Jewelry Marketing Success in 2023
222 - THE GOLD MINE - What's the "Why" for Your Jewelry Business?
221 - The Future of Virtual Jewelry and the Jewelry Metaverse
220 - THE GOLD MINE - 6 Jewelry Brands With Stand-Out Holiday Marketing
219 - Brand Activations and Visual Merchandising for Jewelry Businesses
218 - THE GOLD MINE - What Excites Me About Jewelry in 2023
217 - 5 Jewelry Marketing Predictions for 2023
216 - THE GOLD MINE - 3 Tips for Staying Productive With Jewelry Marketing
215 - Drive More Traffic to Your Jewelry Website With This SEO Crash Course
BONUS - Win $400 in Prizes...and Some Announcements!
214 - THE GOLD MINE - Maintaining Confidence in Jewelry Marketing
213 - 5 Biggest Missed Opportunities in Jewelry Marketing
212 - THE GOLD MINE - Your Brain Is Sabotaging Your Marketing
211 - Mark Smelzer on Community in the Jewelry Industry
210 - THE GOLD MINE - Must-Haves for Jewelry Customer Experience
209 - 5 Tips for Engaging Past Customers for Holiday Sales Success
208 - THE GOLD MINE - The Role of Gratitude in Jewelry Marketing
207 - Tips for Jewelry Customer Experience With Paul Rutter
206 - THE GOLD MINE - Is Jewelry PR Worth the Investment and Effort?
205 - Top 5 Jewelry Marketing Trends for Holiday 2022
204 - THE GOLD MINE - The Role of Luck in Jewelry Marketing
203 - Interview With Photographer and Branding Expert Janzen Riley Tew
202 - THE GOLD MINE - Should You Be an Early Adopter?
201 - When to Adopt a New Social Media Marketing Platform
200 - THE GOLD MINE - Happy Two-Year Anniversary of "Jewelry Marketing Joy"
199 - Interview With Leo Plebani, Ecommerce Customer Retention Expert
198 - THE GOLD MINE - Is the Jewelry Market "Oversaturated"?
197 - 5 Direct Mail Marketing Ideas for Jewelry Brands
196 - THE GOLD MINE - Introducing the "Success With Jewelry" Community
195 - Interview With Tammy Cohen, Jewelry Branding Specialist
TRAILER - Welcome to the Joy Joya Podcast
194 - THE GOLD MINE - 3 Tips to Maintain Focus in Jewelry Marketing
193 - 5 Out-of-the-Box Tips for Holiday Jewelry Sales Success
192 - THE GOLD MINE - Let's Stop Referring to Women in Jewelry as "Girls"
191 - Interview With Reena Ahluwalia - Artist, Jewelry Designer, and Innovator
190 - THE GOLD MINE - 3 Common Jewelry Marketing Strategy Issues
189 - 5 Tips for Using Customer Reviews in Jewelry Marketing
188 - THE GOLD MINE - Navigating a Trend in the Jewelry Industry
187 - Interview With the Email Marketing Heroes on Effective Emails for Jewelry Brands
186 - THE GOLD MINE - Power of Community in the Jewelry Industry
185 - How to Use Linkedin for Jewelry Marketing
184 - THE GOLD MINE - How I Entered the Jewelry Industry
183 - Interview With Jeweler Tom Duma on Traditional vs. Digital Marketing
182 - 7 Jewelry Brands Using NFTs in Marketing
181 - Interview With Oliver Maroney on NFTs for Jewelry Brands
180 - 10 Things Smart Jewelry Brands Are Doing Today
179 - Interview With Jeff Mason, Jewelry Photographer
178 - Top Industry Trends from JCK 2022
177 - Interview With Monica Stephenson, Founder of ANZA Gems
176 - 5 AI-Powered Tools to Support Jewelry Marketing
175 - Interview With Kasey Luck on Successful Email Marketing
174 - 5 Tips for Using Trends in Jewelry Marketing
173 - Interview With Dana Bronfman on Responsible Jewelry Making
172 - Livestream Shopping for Jewelry Brands
171 - Interview With Megan Crabtree, Founder of Crabtree Advisory
170 - 5 Misconceptions About Jewelry Marketing Data
169 - Interview With Sophie Simon, Gemologist and Colored Gemstone Trader
168 - Understanding SEO Keywords for Jewelry Brands
167 - Interview With Ecommerce + Email Marketing Expert Jessica Totillo Coster
166 - 10 Tips for Better Welcome Emails
165 - Interview With Jewelry Marketer Liz Kantner - And an Announcement!
164 - 5 Tips for YouTube in Jewelry Marketing
163 - How to Have More Fun With Jewelry Marketing
162 - Guest Anna Samsonova Talks Jewelry Merchandising
161 - 5 Instant Email Marketing Upgrades for Jewelry Brands
160 - Interview With Wendy Pease, Expert in Global Marketing
159 - 10 Outdated Social Media Marketing Tips for Jewelry Brands
158 - How to Do "Social Listening" for Your Jewelry Brand
157 - Are You Micromanaging Your Jewelry Marketing?
156 - 5 Predictions for Jewelry Marketing Trends in 2022
155 - 5 Tips for Setting 2022 Goals for Your Jewelry Business
154 - 10 Ways to Create a Virtual "Holiday Window" for Your Jewelry Brand
153 - 5 Tips for Hiring Freelancers for Jewelry Marketing
152 - 5 Tips to Retain Your Jewelry Customers
151 - Interview With Benjamin Smithee, CEO of The Smithee Group
150 - 10 Last-Minute Tips for Black Friday + Cyber Monday Success
149 - Interview With Tracy Matthews, Author of "The Desired Brand Effect"
148 - Get Comfortable With Video Marketing for Jewelry
147 - The 7 "P's" of Jewelry Marketing
146 - Interview With Shayne McCoy Hollander, Jewelry Social Media Expert
145 - Interview With Jeff Fromm, Expert in Brand Purpose
144 - 10 Positive Jewelry Marketing Habits
143 - Top 10 Money-Wasters in Jewelry Marketing
142 - Interview With Amy Elliott - JCK Trends and Future of Jewelry Industry
141 - Takeaways from JCK Las Vegas 2021 - Jewelry Industry Trends and Insights
140 - SMS Marketing for Jewelry Brands
139 - Discount Pricing Strategies and Jewelry Marketing
138 - How to Plan for Holiday Jewelry Marketing in August
137 - How to Supercharge Your Jewelry Marketing Content
136 - Be Less Dependent on Social Media Jewelry Marketing
135 - Interview with David Wachs About Handwritten Notes in Marketing
134 - Interview With Melissa Becker About Value-Added Jewelry Marketing
133 - Building Brand Awareness With Your Target Customer
132 - Types of Keywords for Jewelry Brands
131 - How to Involve Customers in Jewelry Marketing
130 - Interview With Retail Experience Experts Jill Stein and Sarah Daniel
129 - Jewelry Marketing Tips for a "Slow" Season
128 - Interview With Jewelry Wholesale Consultant Robin Kramer
127 - How to Gain Email Subscribers for Your Jewelry Brand
126 - Interview with Kate Youngstrom from Reed Exhibitions/JCK Events
125 - Google Analytics for Jewelry Brands
124 - Tips for Generating Jewelry Blog Content
123 - Interview With Luxury Marketing Expert Michelle Peranteau
122 - The Path to Jewelry Marketing Success
121 - Interview with Jewelry Entrepreneur Ama McKinley
120 - Planning Your Jewelry Marketing Content
119 - Brand Marketing vs. Product Marketing for Jewelry Brands
118 - Transition from Brick-and-Mortar Store to Ecommerce Jewelry Brand
117 - Interview With Branding Expert Paul Spinak
116 - 5 Mindset Mistakes in Jewelry Marketing
115 - Interview with Jason Fleagle: Content Marketing for Jewelry Brands
114 - Personalizing Your Jewelry Marketing
113 - Interview with Derek DeMoro and James Wright, Co-Founders of Zigy