The Higher Ed Marketer
The Higher Ed Marketer
(RSS Feed)
Scaling Connection: How Indiana University Builds Community Before Day One
Why Community is the New Conversion Tool in Higher Ed Marketing
Flipping the Funnel: How Direct Admissions is Redefining Enrollment Strategy
Stop the Melt: Enrollment Innovation
Hot Topics, Cool Guests: What's Happening this Summer Around The Higher Ed Marketer Podcast
Building Spiritual Infrastructure: Minder of the Mission
Affordable Faith: Rethinking the Cost and Impact of Christian Higher Ed
The Calling to Recruit: Why Faith Still Matters in Higher Ed Marketing
The State of Christian Higher Ed: Opportunities, Challenges, and a Path Forward
Faith Leaders Mini-Series Next Week
Lessons from a Rookie VP Navigating Higher Education Marketing: Endurance, Storytelling, and Enrollment
Next Week: What Higher Ed Marketing Can Learn from Ultra Running
Forged in Crisis: How Higher Ed Leaders Turn Adversity into Strength
Scaling AI in Higher Ed – Lessons from ASU’s AI Integration
Crisis Communication Strategies for Universities
Reclaiming Relevance: How Higher Ed Marketing Can Reconnect with a Changing World
Rebranding a Giant — Ethan Braden’s Bold Vision for Texas A&M
Heart Over Hype: How Empathy-Driven Marketing Transforms Higher Ed
Stop Sending Bad Emails! Higher Ed Marketing Insights from "Mailed It!"
The Evolution of the Chief Revenue Officer and Enrollment
Your First 90 Days as CMO
Inside the Enrollment Playbook: Data, Strategy, and Bold Moves
Building a Marketing Culture That Embraces Change
Mastering Organic Social Media: Secrets to Engagement & Growth
Dueling Perspectives: Enrollment VP and Parent
Creative Solutions for Community College Marketing
Kingswood Learn: Mission-Driven Innovation in Online Education with Dr. Steve Lennox, Kingswood University
Life Skills, AI, and Innovation with Dr. Nido Qubein from High Point University
FAFSA, Athletics and Tuition Reset with Dr. Bryan Gross from Hartwick College
GenAI for Teams with Bart Caylor and Zach Coffin
Millennial President Nick Griffin: Bold Leadership, AI, and Bilingualism
Leading Bold Change Through Innovation: David Wright on the Future of Higher Education
A Business-Like Approach: Bringing a CEO Mindset to Higher Ed
How Generative AI Tools Can Help You Survive the Enrollment Cliff
Building an In-House Agency: The Purdue Brand Studio Journey
Intentional Branding: A Messaging Strategy That Resonates
Amplify Student Voices: Let Them Tell Their Stories
How to Include Donor Stories in Your Marketing Campaigns
Messaging Modalities, Personas, and Strategic Actions
The Enrollment Cliff: Tim Fuller's Perspective
Advancement as a Revenue Driver: Strategies for Alumni Engagement
Tackling the Enrollment Cliff Through Strategic Initiatives and Partnerships
Programmatic Advertising Tactics: Success Through Patience and Precision
Admitted Student Research: Data Insights and Unexpected Encounters
Generative AI at Vanderbilt
Strategic Collaborations: Advancing Higher Ed with Corporate Partners
Authentic Engagement in Multicultural Marketing
Leadership at the Forefront: Secure Your Seat in Strategic Planning
The Hospitality Playbook: Impactful Community Partnerships in Higher Ed
Respect Students’ Time: Flexible Higher Ed for Diverse Life Experiences
Understand Your Audience: Tailoring Content Across Communities
E-Commerce Tactics: Chase What Your Audience Is Looking For
Breaking Barriers: Mentorship and Development in Higher Ed Enrollment
Strategic Communication: Identify Your School’s Why
Shoestring Budgets: Strategic Approaches to Authentic Engagement
Social Media for GenZ College Search: ZeeMee's Impact on Recruitment
Team Integrations and Mergers in the Evolving Marketing Space
The Integrated Approach to Marketing and Communications in Higher Ed
Ownable Brand Ideas: Higher Ed Marketing Done Differently
Putting AI Tools to Work for Your Marketing Team
Book Club: The Enrollment Cliff Is Real
Why Curiosity and Innovation Are Part of the Higher Ed Promise
AI Chatbot Personalization: Augment the Student Experience
How the University of Kentucky is Trailblazing Financial Literacy
Critical Thinking and Media Literacy in the Digital Age
Beyond the Price Tag: Dispelling Misconceptions Around Higher Ed’s Value
Digital Marketing Literacy and Best Practices for PPC
Chasing Mission Fit: A Pragmatic Guide for Higher Ed Marketing
Radical Hospitality: Transforming Student Recruitment in Higher Education
Academic Advocates: Customer Service in Higher Education
Donor Dynamics: Navigating Higher Ed with AI for Swift Engagement
Next-Gen Scholars: Gen Z Preferences in Higher Ed Marketing
Emotional Transformation: The Power of Authentic Student Stories
Getting Your Marketing Ready for Generation Alpha
Breaking the Mold: Higher Ed for Non-Traditional Learners
Data-Informed Decisions: How AI is Reshaping Marketing Strategies
The “Why” Factor: How to Stay True to Your Mission in the Enrollment Ecosystem
People Interaction Isn’t Dead: Why Every Collaboration Is a Teachable Moment
Online Learning: Change Management in the Age of AI
Video Storytelling: A Strategy for Building Your Brand’s Content Engine
Behind the Numbers: U.S. News And World Report “Best Colleges” Rankings
Cracking the Code: How to Differentiate Yourself and Attract Mission-Fit Personas
Truth in Advertising: Authenticity in Higher Ed Marketing
From Generic to Magnetic: Tailored Marketing in Higher Education
The Fastball Special: Your Higher Ed Marketing All-Star Team for 2023
Print Is Not Dead: Magazines as a Key Part of Alumni Communications
Generative AI in Higher Education: Future-Proof Your School’s Marketing Tools
International Student Marketing: How Your School Can Sell Brand USA
Five Ways to Build Trust Within Higher Ed Enrollment
Brand Framework: Reshaping and Rediscovering Your School’s Promise
The Five C’s of Building Great Teams in Higher Ed
Enrollment and Marketing Data Silos: Stop Hoarding and Start Talking
Content Marketing: Its Strengths, Weaknesses, And Everything In Between
It Takes a Campus: Marketing and Understanding the Entire Student Life Cycle
What Would Ted Lasso Do?: Driving Organizational Change Through Branding
Start Early: Serving Freshmen and Sophomores in Your Funnel
Everybody Wants to Be on a Winning Team: Confrontation and Caretaking in Higher Ed Marketing
Be Curious: Showcasing Your School’s User-Generated Content
How to Plan Your SEO Roadtrip: Mapping Your SEO Investment
I Want to See the Dorm Room: Marketing Insights From Guy Kawasaki
The Sky’s the Limit: How Drone Shows Can Pull in Your Higher Ed Community
A Professor in a Box: Boosting Your Mental Bandwidth With ChatGPT
Diversity of Voice: Attracting Mission-Fit Students With CMS Deliverables
The 5 Steps of a Student Intake Optimization Strategy
Value + Urgency = Conversions: A Winning Formula for Your Enrollment Funnel
Seek the Unexpected: Surprising Students With Real Storytelling
Targeted Digital Advertising: Captivating a Small Audience Over a Large Footprint
Your Students Will Tell You Everything: Power Your Innovation by Listening
Empower Your Ambassadors: Crafting a Peer-To-Peer Marketing Strategy
Authentic Automation: Leveraging SMS Texting to Engage With Lead
Take Your Voice Back: Being Change Agents in Higher Ed Marketing
Speak With One Voice: Getting Students Involved in Enrollment Marketing
Design Planning: Build a Framework Around Your School’s Identity
Shaping Community: How Gen Z Students Are Leading the Way in DEI
The Demographic Enrollment Cliff: Forecasting the Great Dropoff
Audience-First Marketing: Understand How Students Discover Your School
An Audience of One: Make the Prospective Student the Hero of Their Story
Audience-Centric Content: Building Relationships Through Engagement
Leveraging Students as Co-Creators for Your Social Media Content
Building a Story Vault: Empowering Storytellers in Your Marketing Process
Leaning on Legacy: Blending History and Branding in Enrollment Marketing
Telling Over Selling: Discoverable Short-Form Video Content
Pay It Forward: Higher Ed Advancement and Philanthropy
Consumable Content for a Human Audience - Search Engine Marketing Part 2
Covering All the Angles in Lead Conversions - Search Engine Marketing Part 1
Capturing Reality: Authentic Stories of Disability Students
Automagic Customization: Personalizing the Regional School Website Experience
Easy to Apply, Hard to Ask: Addressing Your School Website’s Focus
More Than a Campus Logo: The Evolutionary Branding Process
Empathic Storytelling: Identifying Appropriate Content for Your Audience
Multi-Generational Marketing: Customizing Your Value Proposition
The DEI Viewfinder: A Practical Tool for Highlighting Inclusion
How to Articulate Distinctiveness: Making Your Small School Stand Out
Tugging the Heartstrings with Emotive Storytelling
The Million Dollar Question: Our Aspirational Branding Follow-Up
Video QR Codes: Sticky Notes for the TikTok Generation
The Problem With University Rankings
Saving Face and Doing Campus Photography Right
Purpose Driven Marketing Through Brand Storytelling
Making the Case for a Liberal Arts Education
How To Market a University with Teresa Flannery
The Future of PPC in Higher Ed Marketing
Increasing Outcomes for Higher Ed Leaders Through Radical Collaboration
Best Practices for PPC in Higher Ed Marketing
Why Marketers Should Always Start With Why
Marketing Principles That Translate Across All Industries
Effectively Utilizing Your Website To Market Your College
The Key to Successful Content Marketing
How to Amplify Your Students' Voice for Success
Greater Engagement in Higher Ed Through Virtual Events
The relationship between Athletics and college enrollment
Live Chat: Creating Better Accessibility for Greater Outcomes
From the Ground Up: Building a Medical School With Community in Mind
Aspirational Branding: What Makes Your Community College Exceptional
Collaborative Conversations Create Creative Solutions
Being Competitive With Bold Marketing
Fluid Communications Build Better Relationships
The Steep Cost of Disregarding Transparency in Tuition
Supporting Individual Success Through Community
Diversify Classrooms Through Authentic Messaging
One-of-a-Kind: Marketing the Uniqueness of Your School
Leadership Lessons: Clarify Vision & Tell Authentic Stories
Social Media Strategies: How to Go Viral Like an Influencer
Bridging the Gap Between Higher Ed & High Schools in Disadvantaged Areas
Ending Departmental Silos & Focusing on Mission Fit
Proving the Value of Higher Education by Marketing Outcomes
Confronting the “H-Bomb”: The Truth About Managing a Popular Brand
Connecting w/ Gen Z via Customized Community
State of Capital Campaigns: Internet Giving & Micro-Philanthropy
The College Tour: A Peek at Schools Across the Country
Why You Need a Loan Repayment Assistance Program
How to Leverage Student-Produced, Authentic Content
The 5 Elements of an Effective Fundraising Case Statement
Solving For the Right Things in the Right Way: IU Strategies to Retain Students
The Evolution of University Websites: Becoming Adaptable
How To Win The Loyalty of Your Students w/ Exceptional University Offerings
Finding Donors and a Shrinking Higher Education Market
Staying Ahead of the Next Big Thing in Higher Ed Marketing
Big Data (& How Higher Ed Marketers Can Use It!)
The Authenticity of Peer-to-Peer: Influencer Marketing in Higher Ed
Mission-Fit Students: Graduate & Seminary Enrollment Marketing
You Need an App: Why a Website Isn’t Enough
Talk Less, Listen More: The Story Behind the “Heroes Made Here”
How Schools Are Succeeding w/ One-to-One Video & Tik Tok
Tribe, Community, Belonging, Trust: Leveraging Peer-to-Peer Connection
Student Success = Institution Success
How to Improve Your Institution’s Inclusion Marketing
Small University Presidents: Build Your Social Media Presence
Authenticity: Aligning the Online Message w/ the On-Campus Feel
Message Creation w/ the Caylor Solutions Team
Video Messages for Engagement w/ Gen Z Students & Families
Be Like Disney: Reimagining Campus Visits w/ Dr. Tony Turner
Omni-Channel Platforms: Automate & Personalize Your Marketing
The 5 Steps of Storytelling at Notre Dame w/ Jim Small
Breathing Life into Higher Education w/ Experiential Storytelling
Transition, Reaction, & Tapping Student Expertise w/ Mary Barr
Proven Strategies to Help the Next Generation Thrive w/ Mark McCrindle
Finding Unique Identifiers: Marketing & Small Colleges w/ Dan Sanchez
Our Top Ten Tips from Ten Extraordinary Episodes
Accessible Admissions Starts with Reducing Friction
Why You Should Be Outcome-Oriented in Community College Marketing
Dog Tours & Tik-Tok Sessions: Getting Creative with College Tours
The Magic Is in the Messaging: Content Creation for Higher Ed Marketing
Campus Campaigns That Work: How to Include Donor Stories in Your Marketing
More Than Just Words: How Your Marketing Strategy Can Promote Equity
Show, Don’t Tell: The Power of Video in Higher Ed Marketing
Messaging for the Individual: How Data Can Help You Create Engaging Stories (Part 2)
Messaging for the Individual: How Data Can Help You Create Engaging Stories (Part 1)
When Crisis Hits: Reputation Management in Higher Education
Using your Distinctiveness as a Selling Point
Building Stronger Relationships Using Data w/ JP Spagnolo
Enrollment Marketing: How to Leverage a Mascot Program
Creating an Adaptable Brand Promise in the Age of Social Media
How a Multi-Platform CRM can Drive Marketing Insights
From TikTok to Print Ads: Innovative Marketing in Higher Education
Driving Affinity Through Innovative Marketing at Universities
The Higher Ed Marketer Origin Story